1. PM 3
Creative design for demand-led
services
Chair: Olof Williamson, Sustainable Funding Manager, NCVO
National Council for Voluntary Organisations
Sustainable Funding Project

2. Jo Summers
Director of Operations, P3
National Council for Voluntary Organisations
Sustainable Funding Project

3. Ré Dubhthaigh
Design Associate, Design Council
National Council for Voluntary Organisations
Sustainable Funding Project

4. Creative design for
demand-led
services ?
Ré Dubhthaigh
28 November 2012

6. The evolving
context of design

7. Design is…

8. Design is…

10. Design is…
 Being human centred & collaborative
 Being visual
 Being iterative

11. Design is…
 Being human centred & collaborative
identifies opportunities by spending time with people
 Being visual
aids understanding of problems and solutions
 Being iterative
reduces risk by testing and evolving before roll out

12. Design is…
a framework
to innovate

13. The development of an idea

14. The development of an idea

15. The development of an idea
Being human centred & collaborative
Being human centred & collaborative
Being visual
Being visual
Being iterative
Being iterative

17. The development of an idea
Being human centred & collaborative
Being human centred & collaborative
Being visual
Being iterative

19. Rich insight can be found at the
edges
Range Core Range
(Rejecters) (Majority) (Power users)

20. The development of an idea
Being human centred & collaborative
Being visual
Being visual
Being iterative

21. “
Quadruped. Graminivorous. Forty teeth,
namely twenty-four grinders, four eye-teeth,
and twelve incisive. Sheds coat in the spring;
in marshy countries, sheds hoofs, too.
Hoofs hard, but requiring to be shod
with iron. Age known by marks in mouth.”
Charles Dickens – Hard Times

25. The development of an idea
Being human centred & collaborative
Being visual
Being iterative
Being iterative

26. Prototyping
“Designers manage risk by trying
things out quickly and cheaply
(they call it prototyping)”

27. Prototyping

30. The development of an idea
Being human centred & collaborative
Being human centred & collaborative
Being visual
Being visual
Being iterative
Being iterative

31. Thank you!