During the International Trade Day of the Chamber of Commerce May 2011 we present the China opportunities for Dutch food suppliers.

1. Internationale
Handelsdag
FOOD & RETAIL
CHINA

2. DUTCHMAN HENK TEROL IS THE OWNER OF
EXPORT, BUSINESS DEVELOPMENTS,
MARKETING AND COMMUNICATION
CONSULTANCY AGENCY ADMARCOM.
WITH OVER FORTY YEARS OF EXPERIENCE IN MARKETING
AND DEVELOPMENT, HENK VISITED CHINA NUMEROUS
TIMES. ONE OF HIS PROJECTS WAS THE INTRODUCTION
OF GREEK GOURMET PRODUCTS IN THE RAPIDLY
MATURING CHINESE RETAIL MARKET.
WHILE TRAVELING THROUGH CHINA, HE WORKED EXTENSIVELY WITH
DISTRIBUTORS, RETAILERS AND OTHER STAKEHOLDERS.
SOON HE WAS ASKED TO BECOME MASTER OF CEREMONIES OF ONE OF HIS
BUSINESS PARTNERS. TODAY HENK IS YOUR MASTER OF CEREMONIES.

3. WHY CHINA?

4. Why China?

5. NEDERLANDSE HANDEL MET CHINA
Bron: Mathijs Bouman
“Ondernemers hebben de mond vol over China en India. Maar de
harde cijfers vertellen een ander verhaal. Nederland exporteert
maar weinig naar die landen. We verkopen vooral afval.
”
Waar is de toegevoegde waarde en wat draagt dit bij aan de imaginaire
waarde voor Nederland?

6. FOOD & BEVERAGES

7. Chinese consumers are interest in
European taste

8. What’s going on?

9. Developments in consumption

10. Top categories worldwide

11. XTC outlook food trends 2011
• Ultra…. extremes
• New combinations
• Keep it simple…
• Natural & Risk free
• Transparency
• Explicit health benefits
• Appearance and control
• Sustainability
• Credibility
• New technology

12. What can the Dutch industry deliver?

13. SUSTAINABLE FOOD
IN CHINA

14. China’s sustainable opportunities

15. Forecast 2013-2018

16. DISTRIBUTION
CHANNELS

17. Who’s are the distribution channels?

20. Sims

21. Arla & Sims
Platform for Product Know-how and Market Insights

22. Developments food & beverages retail China
http://www.researchinchina.com/FreeReport/PdfFile/634000115899375000.pdf

23. Carrefour
http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/BSTR246.htm
http://www.express.be/business/nl/economy/carrefour-succesvol-china-dankzij-lokale-orientatie/83898.htm

24. City Shop

25. City Shop

26. Opportunities

27. AND WE?
WHERE ARE WE?
WHAT ARE WE GOING
TO DO?
WHERE IS OUR SPIRIT?

28. Asia, the future for growth

29. 10 Days investigation and visit SIAL
May 18-20 Shanghai
More information: factsheet on your desk
Ask for program and cost estimate

30. Imported Food from Holland?

31. Workshop for entrepreneurs
CHINA with (in)to China

32. This is our aim, or not?

34. 同义词

35. Contact details
• Henk Terol • Rob Hermans
• Mobile: +31 (0)654977703
• Web: www.admarcom.com
• Mobile: + 31 (0)636432647
• Web: www.chitracon.com
• Export Development
• Export Support
• Category Management
• China consultancy Food &
Beverages
• Business Development
• Marketing & Communication
CHITRACON
CHINESE TRANSLATIONS, INVESTMENT CONSULTING, Match Meetings
& RECRUITMENT

36. CHINA
Thanks for your attention and I
wish that you can now make a
step forwards to reach your aims
HENK TEROL
Mobile: +31(0) 654 977 703
Voor meer China: http://www.slideshare.net/quita1954