Presentation during Sustainable trends presentation for Synte

1. MEET THE CHINESE
CONSUMER
&
FOOD RETAIL

2. DUTCHMAN HENK TEROL IS THE OWNER OF
EXPORT, BUSINESS DEVELOPMENTS,
MARKETING AND COMMUNICATION
CONSULTANCY AGENCY ADMARCOM.
WITH OVER FORTY YEARS OF EXPERIENCE IN MARKETING
AND DEVELOPMENT, HENK VISITED CHINA NUMEROUS
TIMES. ONE OF HIS PROJECTS WAS THE INTRODUCTION
OF GREEK GOURMET PRODUCTS IN THE RAPIDLY
MATURING CHINESE RETAIL MARKET.
WHILE TRAVELING THROUGH CHINA, HE WORKED EXTENSIVELY
WITH DISTRIBUTORS, RETAILERS AND OTHER STAKEHOLDERS.
SOON HE WAS ASKED TO BECOME MASTER OF CEREMONIES
OF ONE OF HIS BUSINESS PARTNERS. TODAY HENK IS YOUR
MASTER OF CEREMONIES.

3. 20 YEARS FROM NOW CHINA'S WILL BE
THE LARGEST ECONOMY IN THE WORLD.
ESPECIALLY
WHEN CHINA IS LESS EXPORT DEPENDENT
AS DOMESTIC CONSUMPTION GROWS

4. Content
• Why China?
• Consumers
• Internet
• Food & Beverages
• Sustainable food
• Retail in China
• Marketing & Distribution
• Questions

5. WHY CHINA?

6. Why China?

7. Population Developments CHINA

8. Economic Grew CHINA

9. Chinese Economic Stats & Realities 1

10. Chinese Economic Stats & Realities 2

11. Dutch Trade with China
Waar is de toegevoegde waarde
en wat draagt dit bij aan de
imaginaire waarde voor
Nederland?
Bron: Mathijs Bouman
Ondernemers hebben de mond vol over China en India.
“
Maar de harde cijfers vertellen een ander verhaal.
Nederland exporteert maar weinig naar die landen. We
verkopen vooral afval.
”

12. Chinese
Consumers

13. Consumer Trends China

14. Young Chinese consumers

15. INTERNET

16. Internet

17. Chinese social media

18. Internet use

19. Online shopping

20. FOOD & BEVERAGES

21. Chinese are interest in European taste

22. What’s going on?

23. Developments in consumption

24. Trends

25. Consumer requests

26. New food concepts
Top issues of the Chinese (young) people?

27. XTC world innovation Trends Tree

28. Top categories worldwide

29. XTC outlook food trends 2011
• Ultra…. extremes
• New combinations
• Keep it simple…
• Natural & Risk free
• Transparency
• Explicit health benefits
• Appearance and control
• Sustainability
• Credibility
• New technology

30. Opportunities

31. What we can deliver

32. SUSTAINABLE FOOD
IN CHINA

33. China’s sustainable opportunities

34. Forecast 2013-2018

35. MARKETING &
DISTRIBUTION

36. Who’s are the distribution channels build up?

39. Sims

40. Arla & Sims
Platform for Product Know-how and Market Insights

41. Developments food & beverages retail China
http://www.researchinchina.com/FreeReport/PdfFile/634000115899375000.pdf

42. Carrefour
http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/BSTR246.htm
http://www.express.be/business/nl/economy/carrefour-succesvol-china-dankzij-lokale-orientatie/83898.htm

43. City Shop

44. City Shop

45. AND WE?
WHERE ARE WE?
WHAT ARE WE GOING
TO DO?
WHERE IS OUR SPIRIT?

46. Asia, the future for growth

47. 10 Days investigation for participators
included visit SIAL
May 18-20 Shanghai
More information: factsheet on your desk
Ask for program and cost estimate

48. Imported Food from Holland?

49. Workshop for entrepreneurs
CHINA with (in)to China

50. This is our aim, or not?

52. I WANT TO SHARE
SOME IDEAS
FROM HANS ROSLING
WHO IS KEY SPEAKER
ON TEDEX
F&B Entrepreneurs With Export Plans To China

53. 同义词

54. Contact details
• Henk Terol • Export (Business) Development
• Mobile: +31 (0)654977703 • Export (Local) Support
• Web: www.admarcom.com • Distribution Channel Analyses
• Export Marketing & Planning
• China Category Management
• China consultancy Food &
Beverages
• Marketing & Communication
• China Social Media
• dBase with agents/importers and
purchasers

55. CHINA
Thanks for your attention and I
wish that you can now make a
step forwards to reach your aims
HENK TEROL
Mobile: +31(0) 654 977 703
For more China: http://www.slideshare.net/quita1954