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Total Headcount
80 




70 




60 




50 




40 




30 




20 




10 
       Jan 2011
 Feb 2011
 Mar 2011
 Apr 2011
 May 2011
 Jun 2011
   Jul 2011
   Aug 2011
 Sep 2011
 Oct 2011
 Nov 2011
 Dec 2011
welcome to quirky
Rosalind Carnes - Graphic Designer

Katherine Druback - Invention Ambassador

Charles Lovaglio - Office Hygiene / Admin 

Alex Lyon - Graphic Designer

Baron Nagy - Community Ambassador

Nathaniel Padgett - Community Ambassador

Allie Rodriguez - Receptionist / Admin

Scott Shephard - Head of Packaging

Courtney Theese - Invention Ambassador 

Jaime Yandolino - PR

Tammy Loh - Brand Manager 

Suzannah Kerr - People & Culture

Bret Kovacs - Head of Marketing
239
Ideas Chosen
36
Products On Sale
29
Products In
Production
74
Products In
Development
104
Products
Upcoming
2011
By The Numbers
# of Products Shipping
40 




35 




30 




25 




20 




15 




10 
       Jan 2011
 Feb 2011
 Mar 2011
 Apr 2011
 May 2011
 Jun 2011
   Jul 2011
   Aug 2011
 Sep 2011
 Oct 2011
 Nov 2011
 Dec 2011
Product Revenue
$6,525,999
Product Shipped
Up 681% over 2010
Ja




                       - 
                             200,000.00 
                                            400,000.00 
                                                           600,000.00 
                                                                          800,000.00 
                                                                                         1,000,000.00 
                                                                                                          1,200,000.00 
                                                                                                                           1,400,000.00 
                                                                                                                                            1,600,000.00 
     n
         20
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              10
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     20
No 10
   v       
     20
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Ja 10
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Fe 11
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M       1
                                                                                                                                                             Product Revenue




  ar 1
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        11
Name        Quantity           Revenue
Wrapster                     206981          434173.76
Pivot Power                  165784         2635501.14
Cordies                      146989          695301.95
Contort                          48808       600433.68
Cordlets                         45493       213929.86
PowerCurl                        45018       309870.40
Mantis                           38180       468803.30
Tether                           19295       132935.05
Bandits                          18191        74157.80
Scratch-n-Scroll                 17027       112625.99




                                                         by product
Verseur                          16743       172517.96
Converge                         15237       322722.85
Digits                           13994       108942.44
Cloak                            13354       442692.91
Broom Groomer                    13346        65906.88
Plug Hub                         12274       153888.34
Bobble Brush                     10257        66801.62
SOLO                             8090         38414.51
Cordies Classic                  8071         50430.25
Space Bar                        7226        264117.60
Click n Cook                     6528        111870.41
Thor                             4949         70485.50
MugStir                          4601         25907.80
Switch                           3997        174160.91
Kosoku                           2599         39934.49
Beamer                           2597         46930.42
Petal Drops                      2345          5432.40
Metal Cordies                    2246         21819.58
Travelstacks                     2166         25331.30
Split Stick                      2061         36751.23
Portion                          2019         11835.46
Shower Station                   1722         65344.62
Grip Grater                      1195         17323.95
Contour                           941          4787.79
Split Stick Classic               552         12799.82
Scribe                            546          9960.42
Name       Quantity     Revenue
Pivot Power        165784    2635501.14
Cordies            146989     695301.95
Contort             48808     600433.68
Mantis              38180     468803.30
Cloak               13354     442692.91
Wrapster           206981     434173.76
Converge            15237     322722.85
PowerCurl           45018     309870.40
Space Bar             7226    264117.60
Cordlets            45493     213929.86
Switch                3997    174160.91
Verseur             16743     172517.96
Plug Hub            12274     153888.34
Tether              19295     132935.05




                                          by dollars
Scratch-n-          17027     112625.99
Scroll
Click n Cook         6528     111870.41
Digits              13994     108942.44
Bandits             18191      74157.80
Thor                 4949      70485.50
Bobble Brush        10257      66801.62
Broom               13346      65906.88
Groomer
Shower               1722      65344.62
Station
Cordies              8071      50430.25
Classic
Beamer               2597      46930.42
Kosoku               2599      39934.49
SOLO                 8090      38414.51
Split Stick          2061      36751.23
MugStir              4601      25907.80
Travelstacks         2166      25331.30
Metal Cordies        2246      21819.58
Grip Grater          1195      17323.95
Split Stick           552      12799.82
Classic
Portion              2019      11835.46
Scribe                546       9960.42
Petal Drops          2345       5432.40
Contour               941       4787.79
$505,249
Markdowns &
Returns
Reasons:
- End Of Relationship (The Shack) (40%)
- Swap out for more productive product (55%)
- Defects (5%)
Site Upgrades
2011 Payments
2011 Payments

$722,288
Top Earners
1.    Jake Zien
2.    Stephen Stewart
3.    Jeff Scholen
4.    Kevin Joyce
5.    Clinton Fleenor
6.    Matthew Fleming
7.    Joshua Wright
8.    Michael Cavada
9.    Emad Yahia
10.   James Robinson
          63.26% went to the top 100
63.26%
of rewards went to the top 100 influencers
Things are heating up.
$125,000
due to be rewarded just in
the next 30 days.
Why the upswing?
2011 Direct
200000




   Direct Revenue




150000




100000




                                         new shop

 50000




    0
    January   February   March   April   May   June    July   August   September October November December
•   314,713.03 (Jan-Oct)

•   313,425.94 (Nov- Dec)
more direct $ =
more community $
Driving Growth @
Quirky
PRESS (since last town meeting)
• ABC News Now
• Bloomberg Business Week
• Chicago Sun Times
• Family Circle
• Good Housekeeping
• InStyle Magazine
• New York Post
• San Francisco Chronicle
• Time Out New York
• Vanity Fair
• Washington Post
• Woman’s Day
• Yahoo!
UPCOMING
• New York Post: Product story - February 16
• CNBC: “In the Making” - February 27
• MSN: “Business on Main” - February 27
• Crain’s New York Business - March
• Family Circle: Pivot Power story - March
• International Business Times - March
• Economist - April
• Real Simple: Featuring Tether - May
• Nate Berkus Show: Featuring Contour
   Inventor Tracie Beer - May 8
SOCIAL PRESENCE
•318% growth since last TM
•109% increase post views
•113% increase in comments
Retail
Quirky products
can be found in
over 7,000 retail
doors worldwide.
What a Year!
And we’re proud to
officially, publicly, loudly
announce....
- # 3 retailer in the US
- Community & Design Centric
- Lover of Quirky
The Plan
(these types of things change)
- Dedicated Space
- Slow roll out in 2011
  400 Stores - March 25th
  1000 Stores - May 1st
  All Stores - July 1st
current top performing SKU...
Heroes o f Quirky
Unsung


Retail
(up 9x from this time in 2011)

• Since Jan 1st
•   Cordies Gray (1334pcs)
•   Pivot Power White (461pcs)
•   Thor (419pcs)
•   Pivot Power Black (402pcs)
•   Cordies White (375pcs)
•   Plug Hub (304pcs)



• Sell Thru
•   YTD sell through- $60,000
•   Average daily sell thru- $1276.59
•   Sell In YTD sell in- $74,244
4 weeks sell-through in just
60 stores

 •   Contort – 187 (.76)
 •   Cordies Charcoal – 580 (2.41)
 •   Wrapster – 1283 (5.33)
 •   Pivot Power – 274 (1.15)
 •   Spacebar - 179 (.73)
Retail
is Quirky’s Business
But we’re taking a breather from
furiously adding new accounts.
And focusing on executing really
well on the ones we already have.
but there are other
ways of bringing
product to life....
Licensing
Chad Hetherington
Business Development

- Professional Salesman
- University: None.
Direct Selling Exploration
•   TV Selling

•   Retail Stores

•   Retail Kiosks

•   Vending

•   Catalog, Etc
More Channels
     Means
More Opportunity
More Opportunity
     Means
Invention Is More
   Accessible
A


Y   Y


C   C   C


Q   Q   Q   Q
B   B   B


G   G


H
Explore More =
Choosing More
 (not launching more,
 but launching better)
The New Quirky HQ


Toys &
Tools
the ugly
truth.
we’re getting
bigger.
1 50 1
IDEA
      0
SUBMISSIONS
PER WEEK
(AND RISING)
Ja




                       - 
                             5,000 
                                       10,000 
                                                  15,000 
                                                             20,000 
                                                                        25,000 
                                                                                   30,000 
                                                                                              35,000 
     n
         20
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         20
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    ar
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              10
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           10
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                                                                                                         Cumulative Idea Submissions




     20
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        11
we don’t see this as
great news (yet)...
and neither do you.
•   More ideas to sort through
•   Similar Ideas more common
•   Harder to identify great ones / stand out
•   Influence is harder to come by
•   Collaboration has been impeded
•   Lower probability of being chosen
•   “it’s not fun”
we agree.
but: we see a clear
path to more not
being a problem..
to more being a
strength...
to more being an
opportunity...
to more being fun,
but not
overwhelming.
The Vision
•   Make The Quirky Process More
    Valuable For Every Inventor

•   Develop Ideas That Have Potential
    For True Innovation

•   Pick Products That Are More Likely
    To Be Made
Encourage and reward users for helping
refine their peers’ ideas. Involve Quirky staff
in ideas before selection.
The Path
pre-eval
collaboration.
Eval Influence Breakdown
•   Eval Project Becomes 60% of overall product influence by default
    (default is currently 50%)

•   Inventor’s Share is 70% (42% Overall)

•   Collaboration Share is 10% (6% Overall)

•   Comp Shop Share is 5% (3% Overall)

•   Winning Vote Share is 10% (6% Overall)

•   Losing Vote Share is 5% (3% Overall)

•   Collaboration Influence goes to the winning voters if there are no
    accepted collaborations.
Monday.
•   Collaboration On Idea Description
    (Monday)

•   Image Collaboration (30 Days)

•   Invite Only Pre-submission Collaboration
    (60 Days)

•   Naming/Tagline Collaboration (90 Days)
addressing
similar ideas.
A Ton More
Coming...
•   Duplicate detection for Naming & Tagline now live

•   Flagging for similar ideas now live. Refining methods to
    automatically detect similar ideas.

•   New Profile and Welcome pages in the next two weeks

•   Email Overhaul Nearing Completion

•   Relentlessly working on site errors and slowdowns. 99.5%
    uptime in Jan, looking to significantly up that in Feb.

•   Still working on new Social Sales system

•   Working on Improving Ideator Feedback
emails...
profile...
Intellectual
Property
New section on site (ipFAQ) &
video series addressing ip
questions..... coming soon


Email your questions to
ipfaq@quirky.com
Private
Submissions
Lets Talk...
The Year 2012


OUR
GOALS
Goals for this year
•   Deliver quality product through a
    fantastic Inventor / Influencer
    experience

•   Retail Account Management

•   Fill Key Positions
Product Quality
the testing program...
Account
Management
Key
Hires
the time has come...


PROD
UCTS
A funeral.
End Of Life
Redesigns
Line Extensions
Portion 2
Announcements
We’re Making This
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Target is Taking This
Th is meetin g is....


Almost
Done.
And finally....
ASK
US ?’s
Town Meeting: Feb 16, 2012

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Town Meeting: Feb 16, 2012

  • 1.
  • 2. Total Headcount 80 70 60 50 40 30 20 10 Jan 2011 Feb 2011 Mar 2011 Apr 2011 May 2011 Jun 2011 Jul 2011 Aug 2011 Sep 2011 Oct 2011 Nov 2011 Dec 2011
  • 4. Rosalind Carnes - Graphic Designer Katherine Druback - Invention Ambassador Charles Lovaglio - Office Hygiene / Admin  Alex Lyon - Graphic Designer Baron Nagy - Community Ambassador Nathaniel Padgett - Community Ambassador Allie Rodriguez - Receptionist / Admin Scott Shephard - Head of Packaging Courtney Theese - Invention Ambassador  Jaime Yandolino - PR Tammy Loh - Brand Manager  Suzannah Kerr - People & Culture Bret Kovacs - Head of Marketing
  • 11. # of Products Shipping 40 35 30 25 20 15 10 Jan 2011 Feb 2011 Mar 2011 Apr 2011 May 2011 Jun 2011 Jul 2011 Aug 2011 Sep 2011 Oct 2011 Nov 2011 Dec 2011
  • 14. Ja - 200,000.00 400,000.00 600,000.00 800,000.00 1,000,000.00 1,200,000.00 1,400,000.00 1,600,000.00 n 20 Fe 10 b 20 M 10 ar 20 10 Ap r2 01 M 0 ay 20 Ju 10 n 20 10 Ju l2 01 Au 0 g 20 Se 10 p 20 O 1 ct 0 20 No 10 v 20 De 10 c 20 Ja 10 n 20 Fe 11 b 20 M 1 Product Revenue ar 1 20 Ap 11 r2 01 M ay 1 20 Ju 11 n 20 11 Ju l2 01 Au 1 g 20 Se 11 p 20 O 1 ct 1 20 No 11 v 20 De 11 c 20 11
  • 15. Name Quantity Revenue Wrapster 206981 434173.76 Pivot Power 165784 2635501.14 Cordies 146989 695301.95 Contort 48808 600433.68 Cordlets 45493 213929.86 PowerCurl 45018 309870.40 Mantis 38180 468803.30 Tether 19295 132935.05 Bandits 18191 74157.80 Scratch-n-Scroll 17027 112625.99 by product Verseur 16743 172517.96 Converge 15237 322722.85 Digits 13994 108942.44 Cloak 13354 442692.91 Broom Groomer 13346 65906.88 Plug Hub 12274 153888.34 Bobble Brush 10257 66801.62 SOLO 8090 38414.51 Cordies Classic 8071 50430.25 Space Bar 7226 264117.60 Click n Cook 6528 111870.41 Thor 4949 70485.50 MugStir 4601 25907.80 Switch 3997 174160.91 Kosoku 2599 39934.49 Beamer 2597 46930.42 Petal Drops 2345 5432.40 Metal Cordies 2246 21819.58 Travelstacks 2166 25331.30 Split Stick 2061 36751.23 Portion 2019 11835.46 Shower Station 1722 65344.62 Grip Grater 1195 17323.95 Contour 941 4787.79 Split Stick Classic 552 12799.82 Scribe 546 9960.42
  • 16. Name Quantity Revenue Pivot Power 165784 2635501.14 Cordies 146989 695301.95 Contort 48808 600433.68 Mantis 38180 468803.30 Cloak 13354 442692.91 Wrapster 206981 434173.76 Converge 15237 322722.85 PowerCurl 45018 309870.40 Space Bar 7226 264117.60 Cordlets 45493 213929.86 Switch 3997 174160.91 Verseur 16743 172517.96 Plug Hub 12274 153888.34 Tether 19295 132935.05 by dollars Scratch-n- 17027 112625.99 Scroll Click n Cook 6528 111870.41 Digits 13994 108942.44 Bandits 18191 74157.80 Thor 4949 70485.50 Bobble Brush 10257 66801.62 Broom 13346 65906.88 Groomer Shower 1722 65344.62 Station Cordies 8071 50430.25 Classic Beamer 2597 46930.42 Kosoku 2599 39934.49 SOLO 8090 38414.51 Split Stick 2061 36751.23 MugStir 4601 25907.80 Travelstacks 2166 25331.30 Metal Cordies 2246 21819.58 Grip Grater 1195 17323.95 Split Stick 552 12799.82 Classic Portion 2019 11835.46 Scribe 546 9960.42 Petal Drops 2345 5432.40 Contour 941 4787.79
  • 18. Reasons: - End Of Relationship (The Shack) (40%) - Swap out for more productive product (55%) - Defects (5%)
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 27. Top Earners 1. Jake Zien 2. Stephen Stewart 3. Jeff Scholen 4. Kevin Joyce 5. Clinton Fleenor 6. Matthew Fleming 7. Joshua Wright 8. Michael Cavada 9. Emad Yahia 10. James Robinson 63.26% went to the top 100
  • 28. 63.26% of rewards went to the top 100 influencers
  • 30. $125,000 due to be rewarded just in the next 30 days.
  • 32.
  • 33. 2011 Direct 200000 Direct Revenue 150000 100000 new shop 50000 0 January February March April May June July August September October November December
  • 34. 314,713.03 (Jan-Oct) • 313,425.94 (Nov- Dec)
  • 35. more direct $ = more community $
  • 37. PRESS (since last town meeting) • ABC News Now • Bloomberg Business Week • Chicago Sun Times • Family Circle • Good Housekeeping • InStyle Magazine • New York Post • San Francisco Chronicle • Time Out New York • Vanity Fair • Washington Post • Woman’s Day • Yahoo!
  • 38. UPCOMING • New York Post: Product story - February 16 • CNBC: “In the Making” - February 27 • MSN: “Business on Main” - February 27 • Crain’s New York Business - March • Family Circle: Pivot Power story - March • International Business Times - March • Economist - April • Real Simple: Featuring Tether - May • Nate Berkus Show: Featuring Contour Inventor Tracie Beer - May 8
  • 39.
  • 40. SOCIAL PRESENCE •318% growth since last TM •109% increase post views •113% increase in comments
  • 41.
  • 43. Quirky products can be found in over 7,000 retail doors worldwide.
  • 45. And we’re proud to officially, publicly, loudly announce....
  • 46.
  • 47. - # 3 retailer in the US - Community & Design Centric - Lover of Quirky
  • 48. The Plan (these types of things change)
  • 49. - Dedicated Space - Slow roll out in 2011 400 Stores - March 25th 1000 Stores - May 1st All Stores - July 1st
  • 50.
  • 52.
  • 53. Heroes o f Quirky Unsung Retail
  • 54.
  • 55. (up 9x from this time in 2011) • Since Jan 1st • Cordies Gray (1334pcs) • Pivot Power White (461pcs) • Thor (419pcs) • Pivot Power Black (402pcs) • Cordies White (375pcs) • Plug Hub (304pcs) • Sell Thru • YTD sell through- $60,000 • Average daily sell thru- $1276.59 • Sell In YTD sell in- $74,244
  • 56.
  • 57. 4 weeks sell-through in just 60 stores • Contort – 187 (.76) • Cordies Charcoal – 580 (2.41) • Wrapster – 1283 (5.33) • Pivot Power – 274 (1.15) • Spacebar - 179 (.73)
  • 59. But we’re taking a breather from furiously adding new accounts.
  • 60. And focusing on executing really well on the ones we already have.
  • 61. but there are other ways of bringing product to life....
  • 62.
  • 64. Chad Hetherington Business Development - Professional Salesman - University: None.
  • 65. Direct Selling Exploration • TV Selling • Retail Stores • Retail Kiosks • Vending • Catalog, Etc
  • 66. More Channels Means More Opportunity
  • 67. More Opportunity Means Invention Is More Accessible
  • 68.
  • 69. A Y Y C C C Q Q Q Q B B B G G H
  • 70. Explore More = Choosing More (not launching more, but launching better)
  • 71.
  • 72. The New Quirky HQ Toys & Tools
  • 73.
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  • 95.
  • 98. 1 50 1 IDEA 0 SUBMISSIONS PER WEEK (AND RISING)
  • 99. Ja - 5,000 10,000 15,000 20,000 25,000 30,000 35,000 n 20 Fe 10 b 20 M 10 ar 20 10 Ap r2 01 M 0 ay 20 10 Ju n 20 10 Ju l2 01 Au 0 g 20 Se 10 p 20 O 10 ct 20 No 10 v 20 De 10 c 20 Ja 10 n 20 Fe 11 b 20 M 11 ar 20 Ap 11 r2 01 M ay 1 Cumulative Idea Submissions 20 Ju 11 n 20 11 Ju l2 01 Au 1 g 20 Se 11 p 20 O 11 ct 20 No 11 v 20 De 11 c 20 11
  • 100. we don’t see this as great news (yet)... and neither do you.
  • 101. More ideas to sort through • Similar Ideas more common • Harder to identify great ones / stand out • Influence is harder to come by • Collaboration has been impeded • Lower probability of being chosen • “it’s not fun”
  • 103. but: we see a clear path to more not being a problem..
  • 104. to more being a strength...
  • 105. to more being an opportunity...
  • 106. to more being fun, but not overwhelming.
  • 108. Make The Quirky Process More Valuable For Every Inventor • Develop Ideas That Have Potential For True Innovation • Pick Products That Are More Likely To Be Made
  • 109. Encourage and reward users for helping refine their peers’ ideas. Involve Quirky staff in ideas before selection.
  • 112.
  • 113.
  • 114.
  • 115.
  • 116.
  • 117. Eval Influence Breakdown • Eval Project Becomes 60% of overall product influence by default (default is currently 50%) • Inventor’s Share is 70% (42% Overall) • Collaboration Share is 10% (6% Overall) • Comp Shop Share is 5% (3% Overall) • Winning Vote Share is 10% (6% Overall) • Losing Vote Share is 5% (3% Overall) • Collaboration Influence goes to the winning voters if there are no accepted collaborations.
  • 119. Collaboration On Idea Description (Monday) • Image Collaboration (30 Days) • Invite Only Pre-submission Collaboration (60 Days) • Naming/Tagline Collaboration (90 Days)
  • 121.
  • 122.
  • 123.
  • 125. Duplicate detection for Naming & Tagline now live • Flagging for similar ideas now live. Refining methods to automatically detect similar ideas. • New Profile and Welcome pages in the next two weeks • Email Overhaul Nearing Completion • Relentlessly working on site errors and slowdowns. 99.5% uptime in Jan, looking to significantly up that in Feb. • Still working on new Social Sales system • Working on Improving Ideator Feedback
  • 127.
  • 128.
  • 129.
  • 131.
  • 132.
  • 134. New section on site (ipFAQ) & video series addressing ip questions..... coming soon Email your questions to ipfaq@quirky.com
  • 138. Goals for this year • Deliver quality product through a fantastic Inventor / Influencer experience • Retail Account Management • Fill Key Positions
  • 141.
  • 142.
  • 143.
  • 144.
  • 147. the time has come... PROD UCTS
  • 149.
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  • 190.
  • 191.
  • 192.
  • 193.
  • 194. Th is meetin g is.... Almost Done.
  • 195.
  • 197.