Mais conteúdo relacionado Semelhante a eMarketing in 2010 (20) eMarketing in 20104. … . and like it or not, tourism starts online 5. In the UK, the internet is now the biggest marketing channel in terms of spend 6. The average UK tourism company is spending well over 50% of it’s marketing budget online 17. A hub to drive traffic to 18. A medium through which you can communicate and build a relationship with your audience 20. You MUST add value to your user’s experience. Before, during and after their visit 22. They should be built to attract, convert and retain customers – or they shouldn’t exist at all 23. The average tourism website has 11 seconds to capture a user before they get bored and go elsewhere Travelmole 45. And if they don’t find you, they WILL find your competitor 48. Organic search – keyword rich links are everything, build a site that offers so much value that it attracts them naturally 49. Universal search: make sure your images, videos and maps are optimised to take advantage of all the SERP real estate 53. Make sure your organic and paid search campaigns are learning from each other 58. You should be looking to build communities around your business 99. Because peers are the most trusted source of recommendation Edelman Trust Barometer 2008 102. 88% of Trip Advisor Visitors are influenced by the content the read on the site European Travel Commission 106. Monitoring your online reputation helps you… … avoid a reputation crisis by informing you quickly … discover quick and effective new marketing opportunities … improve customer service through engagement … understand your customers’ needs and wants better … identify powerful influencers to target with WOM campaigns 108. Do it and do it properly. It will serve you well. Notas do Editor If you want just one point on the page If you want just one point on the page If you want just one point on the page How do we take advantage of this? If you want just one point on the page If you want just one point on the page If you want just one point on the page If you want just one point on the page If you want just one point on the page If you want just one point on the page If you want just one point on the page If you want just one point on the page A hub to drive traffic to A medium through which you can communicate and build a relationship with your audience But it can’t just be any old website You MUST add value to your customer’s travel experience. Before, during and after. Websites are no longer just brochures They should be built to attract, convert and retain customers Tourism websites have only 11 seconds to capture the customer on their website or risk them getting bored and going elsewhere Is your website THAT good? Our web development priorities: 1.) usability 2.) search engine visibility 3.) design One point with one sub point One point with one sub point One point with one sub point One point with one sub point One point with one sub point