Here you can find the slides of our webinar "7 Essential Interaction KPIs to Optimize your Campaigns". You will find examples of important metrics to measure your social media campaigns.

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Julian Gottke von @quintly
Social Media KPIs
Title Text
Milan Vukas
Account Manager
milan@quintly.com
7 Essential Interaction KPIs to
Optimize your Campaigns

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1. Social Media Landscape
2. What are Interactions and why measure them?
3. Different Kinds of Metrics
4. Seven Interaction KPIs
Agenda

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Social Media Landscape

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What are Interactions
and why measure them?

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Different Kinds of Metrics
Growth Metrics:
• Fan Growth
• Fan Change
• Reach (Insights Metric)
Publication Metrics:
• Own Posts
• Own Posts by Time
• Post Type Distribution
Interaction Metrics…

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7 Interaction KPIs
• Interaction Rate
• Interactions Distribution
• Interaction Rate by Post Type
• Interactions/Post Comparison
• Overall Rate per Network
• Key Influencers
• Hashtag Detection

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7 Interaction KPIs

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Happy Analyzing!
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