The document provides examples of work done by Quasar across various categories such as creative campaigns, social media marketing, media campaigns, usability studies, and social apps. Some of the clients mentioned include Lenovo, Microsoft, General Motors, Kingfisher, Titan, Apollo Munich, Domino's, and Uninor. Brief details are given for each project including objectives, strategies adopted, and key results.

1. Our Work

2. Case Studies
A List
Category Client Brand Details
Creative-Viral Lenovo WW ThinkPad Bees YouTube Viral
Social Media Microsoft Windows 7 Windows & Me Facebook Page
Social Media UB Group Kingfisher Kingfisher Facebook Page
Creative-Ideation General Motors Spark ‘Spark Muzic’ for Spark Launch
Creative-Ideation Microsoft IE8 Explorer Quotient (Explore My Way)
Creative-Microsite Titan Fastrack Army Brand Launch Microsite
Creative-Design Apollo Munich - Corporate Website for the Brand
Creative-Design UB Group Kingfisher Website Design
Media (Large Scale) Microsoft Multiple Because It’s Everybody’s Business
Media (Large Scale) General Motors Beat Beat Launch Integrated Campaign
Usability Domino’s - Usability for E-commerce Platform
Social Apps Microsoft Windows 7 7 Star Challenge Facebook Application
Social Apps Uninor - Untakshari Facebook Application

3. Creative
Lenovo Worldwide Marketing Services (ThinkPad)
Quasar was tasked to come up
with an idea to highlight the
lightweight characteristics of
Lenovo ThinkPads
A video viral was conceptualized
which communicated the stated
objective in lighter vein through a
funny but “viralable” element
The concept proved to be the
winner with people commenting
extensively across social
platforms and sharing with friends
– which also helped us generate
The Results over 1 million views worldwide
Viral Creates WAVES! Covered by
q
1 million worldwide views Discovery Channel:
q
Over 2000 comments across various publishing platforms http://www.youtube.com/watch?v=J4w6p
q
Creative Gold from Lenovo Worldwide

4. Social Media
Microsoft India (Windows 7)
Our work involved building a community
of Windows lovers in India who now
have an official platform to discuss
amongst themselves and also, get the
correct information directly from
Microsoft about the most popular OS in
the world
Our Achievements:
Over 1,00,000 fans attained in 1.5
months
Daily contests received about 4,500
interactions in 1 month
The overall contest led to over 1100
entries in 1 month

5. Social Media
United Breweries (Kingfisher)
Quasar is involved in managing and
marketing the complete digital asset for
Kingfisher's breweries’ division –
kingfisherworld.com and its social
presence
The FB page has over 1 million
fans and the Twitter profile has 5.4k
followers. Daily interaction is greater
than 1000 comments and tweets
KFW’s social presence is sustained with
events (Tweet Up, Live Blogging etc.)
during peak activity periods
Great content with contests and
gratification sustains KFW during lean
periods
A classic case of pure B2C marketing
on social platforms

6. Creative
General Motors India (Chevrolet Spark)
A classic example of
conquering the “elusive” UGC
space in India comes with the
success of Chevy’s Spark
Muzic campaign. The
marketing objective of the
campaign was to create
awareness & interactivity with
the brand
General Motors and Quasar
attempted to bring forth
budding singers who have
their own panache but
pleasant singing style. The
defined target audience was
Some Facts young music lovers in the age
q
The microsite attracted over 1.5 million users bracket of
q
10,500 people registered 23-30 years
q
Over 1300 anthems were submitted

7. Creative
Microsoft India (Internet Explorer 8)
Microsoft wanted to launch IE 8 in
India - A market inundated with
many web browsers promising new
and innovative features
Our approach needed to stand out
from the rest. It had to connect with
the youth. The microsite
exploremyway.com was designed to
do just that!
A fun quiz that aimed to find out an
user’s ‘Explorer Quotient’ was
developed. The user came to know
about the new features of IE 8 by
playing the quiz
Some Facts
q
1.2 million video views (on the microsite) Viral-able elements such as cheeky
q
150,000 IE 8 downloads in 1 month (on the microsite) videos which highlighted on unique
q
5000 referrals to the microsite feature of the new browser

8. Creative
Titan (Fastrack Army)
Fastrack set a daunting
challenge for the Quasar team
to create a “high impact”
digital asset and, quickly for the
upcoming “Army” set of watches.
The microsite
fastrack.co.in/army was
delivered within 9 days with the
following features:
q
Gaming feature with scores
captured
q
CMS driven product catalogue
featuring more than 45 products
q
MTV Fastrack Contest landing
page
Some Facts q
CMS driven Store Locator with
q
The brand microsite attracted 2 million users during the time of over 260 stores across 30 cities
launch (supported through media buys) q
Robust backend to capture
q
More than a 1000 users participated in the MTV contest within 10 and sort leads
days of the launch

9. Creative
Apollo Munich Health Insurance
The Apollo Munich corporate
website is an example of intuitive
and minimalistic UI design
coupled with user friendly
browsing experience
The website makes it easy for
users to locate exactly what they
want by way of prominent tabs
on the home page and
conveniently navigate through
the website through the Quick
Links section
Other features of the website
include simplified processes to
get a quote and compare various
Some Facts insurance options from the AMHI
q
The corporate website attracts over 30,000 unique users every month
basket
q
Over 10,000 users register each month with AMHI through this website

10. Creative
Kingfisher World

11. Media Campaign
Microsoft India (Because It’s Everybody’s Business)
The campaign known as Because It’s
Everybody’s Business was aimed at the IT
Decision Makers with clear communication
which stressed upon making productivity
gains using MS technology and lowering
costs
We executed this with 17 roadblocks
across major horizontals and tech portals,
over 26 welcome ads, 6 sponsorships
including that of Budget 2010 and 6 never
before seen innovations
CAMPAIGN SPENDS: $1.36 million
IMPRESSIONS: 942 million
INTERACTIONS: 2.53 million
KEY HIGHLIGHTS
q
Planned and executed the largest and
most complex campaign in Microsoft
India’s history
q
India campaign becomes global case study
at MS HQ

12. Media Campaign
General Motors India (Chevy Beat Launch)
The campaign aimed at getting users
excited about the launch of
Chevrolet Beat
A microsite was developed
encouraging users to express
themselves by contributing what
their hearts beat for
The microsite was surrounded
with a 360-degree promotions plan
utilizing both bought and earned
media
Some Facts Social media channels like
q
SPENDS: $ 0.98 million | IMPS: 625 million Facebook, YouTube, Twitter etc. ere
q
INTERACTIONS: 1.9 million used very effectively to create buzz
q
3600 campaign with 4 sustenance sub-campaigns around the launch of Beat
q
Over 1000 cars sold
q
New Innovations: 10

13. Usability
Domino’s India
Our clients have benefited immensely by way of our usability
inputs. This is one of the screens from the usability studies we did
for Domino’s India

14. Social Apps
Microsoft India (7 Star Challenge)

15. Social Apps
Uninor (Untakshari)