The document discusses the various responsibilities of an early stage startup CEO including setting vision, managing the product, marketing, HR, and taking on multiple roles. It emphasizes the importance of having an inspiring vision to attract talent. It provides tips for building the right product such as running frequent tests, measuring performance, and prioritizing features that can be built quickly. It also discusses how to hire the right people, keep employees motivated, and maintain a productive workflow and fast development process.

1. The CEO that code
Quan MT
http://quaninte.com

2. About Quan MT
Quan MT
Founder & CEO - Beeketing
Batch 15

3. What CEO does at work?

4. What early stage startup
CEO does at work?
• Vision
• Manage
• Product
• Marketing
• HR
• …
• A bit of everything

5. What early stage startup
CEO does at work?
• Set the vision, answer the “Why” question.
• Manage
• Product: Planning, Build, Design, Code, Test
• Marketing
• HR: Build, Connect, Talk, Inspire, Influence people
• …
• A bit of everything

6. Inspiring Vision
• Why do you want to build this
company?
Money? Show off? Pain?
• What do you want it become?
Money printer? help my
customers? make me famous?
Change the world?
• #1 important reason to attract
good and right people.

9. https://beeketing.com/careers

10. Winning Product
Product
Marketing Sales Attract talents …
is foundation of the company success

11. It’s hard to build a right
product
• Too many assumptions that
create barriers between
product & customers.
• You need
• Winning team
• Fast operation & workflow
• Run a lot of tests with
measuring & Improve
planning

12. Fast operation & workflow
• Help you build a product customers want faster
• Win competitors by improve your product faster
• Release product soon & often
• Clear workflow with 2 weeks sprint to improve the product
How?

13. What delay product release?
• Question: What technology to use?
• Should we use the trendy AngularJS or the plain old
PHP? Aged Mysql or Highly Scaleable MongoDB?
• Answer: What you already know best… you can always
change later, and you gonna change it anyway.
• Question: User need these features, we have to build
them before launching.
• Answer: Keep only features that can be built within a
week.

14. The Beeketing way
1. Identify right problem
2. Proposal solution (Build P/S canvas)
3. Mock up, flow (Review all tasks, build wireframe for them)
4. Schedule
5. Code / Design
6. QA
7. Deploy
8. Measure

15. Test & measure the
company performance
• Run a lot of tests frequently to
find success faster
• Build what you measure
• Funnel analytics
• Retention

16. Bonus tip
Provide a kick-ass
customer support
(*) Beeketing: 12 hours response and
24 hours to resolve issue, #1 priority.
Drop everything you do to support
that customer!

17. Build a great teamaka Human Resource

18. Must read
book!!!
Translation: How to keep the
momentum of your team,
how to keep them from
quitting and how to to get
new excellent employee that
you can’t afford.

19. The right people
for your startup
• Build a great product is what they want (not
working for a huge corp. and make x2 salary)
• Hardworking & responsible
• Excellent
• Don’t need manager (babysitter)

20. How to get A+ people?
• Have an inspiring vision
• Repeat it everyday, week & month
• Write about it (Blog, Job description, Facebook posts)
• Pitch about it (Competitions, job interviews)
• Talk about it (Events, chat, Facebook)
• Build your vision at all cost, show A+ people that you’re
fighting for that vision.
• Don’t wait until you have everything needed, just do it!

21. How to hire great non-
engineer position?
• Learn about that role, CEO is kind of know-it-all
people.
• Work on that position for sometime before start hiring
• Marketing: do seeding, setup Facebook ads to get
people go to your site
• Sales: call people to sell your product, no excuse!
• Have a specialist do the interview for you

22. Tech yourself
marketing & analyzing

23. Help your team grow,
improve & have a goal
• No bullsh*t at work
• Big corp pain
• Work toward a vision
• Don’t be a running
mouse
• Help them learn new
things, improving
themselves

24. How to keep your
employee?
• Have a lot of small wins, not a big one to keep
momentum
• Be a conflict resolver (Talents have their opinions
and they fight a lot)
• Help the team become more productive
• Find what slow them down and change your
workflow

25. How to keep your
employee? - Part 2
• 1-on-1 meeting: ask your team for feedback,
suggestions about product, company workflow or
environment
• This is how you know someone has potential or will
quit soon
• Give them responsible
• Don’t feel bad when they have to work overtime, this
is how to tell your employee that they’re responsible
for the company success

26. Useful quote
1. Không sợ dẫm shit
2. Build half a product, not a half-assed product
3. Smart people know when to stop and when to stick

27. CEO on practice
at Beeketing
• Build a new product to conquer the world
• Learn and apply 2 weeks sprint, workflows that help Beeketing have early
success
• At Beeketing, we believe we can create global-scale products, acquiring
millions of users, achieving big valuation with just a small team. Just like
how Whatsapp and Viber did.
• Do you want to craft that success with us? Join Beeketing team today!
• Email me at quan@beeketing.com
• https://beeketing.com/careers

28. Thank you
Quan MT
http://quaninte.com