So, what’s the reason behind most of the mobile app failure? Here we have listed top reasons that may be causing your mobile app to fail and what can be done to avoid its failure.

1. y
Mobile App Failed? Avoid these Common Mistakes

2. Introduction
Approx 70% to 80% apps on Google Play & App Store are
abandoned just after the first visit! Further study reveals
that an average app loses almost 77% of the daily active
users just after three days of installing it!
So, what’s the reason behind most of the mobile app
failure? Here we have listed top reasons that may be
causing your mobile app to fail and what can be done to
avoid its failure.

3. Top Reasons Why Do Mobile Apps Fail?
These may be the possible reasons why your
business mobile app fails drastically over
Google Play & App Store.
⮚ Vague strategy
⮚ Poor UI/UX
⮚ Insufficient testing
⮚ Lack of originality
⮚ Poor Marketing Strategy

4. #1. Vague Mobile App Strategy
• Your mobile app may possibly fail if it lacks a solid strategy. It
is important to consider your end users into account while
working on any of your strategies. Your app must well
demonstrate the value your business is seeking to give its
customers in terms of product, service or information etc.
Use insights from your failed mobile strategy & enhance your
chances of achieving success with your upcoming mobile app
projects.

5. #2. Poor User Experience
Following are the things web developers should strictly
avoid:
❖ Longer app loading speed
❖ Vague App user interface (UI)
❖ Time taking login process
❖ Low mobile User Experience
Wearable devices like smart wrist watches are today’s demand. It
gathers critical health data of the person such as heart rate, blood
sugar, tremors, sleep & diet patterns, as well as other physical

6. #3. Ignoring Customer Feedback
It is recommended to add a feedback and
comment option on your app so that users
can give their feedback. You may receive
mixed comments like some may be
appraising while others going a bit harsh.

7. #4. Insufficient App Testing
QA professionals perform the following types of
testing:
• Performance testing
• Security testing
• Usability testing
• Function testing

8. #5. Originality Lacks
Lack of original matter is one important reason
why most of the apps go unsuccessful. It is,
therefore, highly recommended to app
owners that they should take enough time to
research, do a customer analyses, market
demand and then come up with a unique app
strategy with originality intact.

9. #6. Market Research from developer’s
end
The maximum number of times, mobile app development fails
due to poor research. An app developer should focus on
areas like:
❑ Competition of the similar apps in the market
❑ Advertising strategies
❑ Trendy technology
❑ App products developed
❑ The platform used to avail their product on, is it Google
Playstore or App store or both.
❑ App user reviews to identify their likes, dislikes, and mixed
reactions

10. #7. Poor strategies in Promoting,
Branding, and Advertising
• With millions of apps releasing each year,
emphases should be laid in branding, promoting,
and advertising the app. Use the strategy of
running ads on social media, youtube or
mainstream press etc. Come up with a great
content that lists the salient features of the app
that target the particular group. Ensure you have
a unique app icon and title as a perfect branding
strategy for your app.

11. #8. Unsystematic Launch Strategy
For the success of a mobile app, a developer has to go
beyond development and design. Follow such
practices on launching your app:
✔ Pre-launch Activities- Invite reporters, bloggers,
vloggers and other channels. Conduct interviews and
press release & spread the world about your mobile
lauch.
✔ Publicity in Social Media- Instagram, Twitter, and
Facebook to gain visibility.
✔ Launch Day Strategies- Create videos that highlight
the main features of the app. This will create an
outstanding first impression to the users.

12. Conclusion
• Now that you are aware of the reasons why
your business mobile app failed, it’s time to
rectify your mistakes. Handling your failure
well by rectifying your past mistakes will
prepare you to face the prevailing
competition. Want to hire the best mobile
app developers for your project?

13. Build Your Successful Mobile App with
Expert Company

14. About QSS Technosoft
QSS Technosoft is one of the most trusted Mobile App
Development Company in India with presence across USA.
Working with the goal to develop the most effective mobile
solutions that creates value for the customers, the company is
known for its excellent software development services across
various business domains.
Get in touch with us so we can discuss how you can get effective
in your business growth and find success through our wide
array of software development services!

15. Let’s Connect