1. What’s happening in South
America?

2. Inmigration between south american countries
Social crisis
People’s protest
Some authoritaries Goverments
Local Industries Increase
Proud in own Culture, looking for own indentity
National feelings
Natural resources care and consious about planet.

3. Economies are growing. BUT,
IN EVERY COUNTRY, THERE
IS A UNIQUE REALITY

4. BRASIL
BECOMING GLOBAL BRANDS

5. Brands + designers
collaborations

6. MELISSA conceptual store
BECOME AN EXCLUSIVE PRODUCT

7. LUXURY BRANDS ARE
ENTERING
CHANEL
GUCCI
LUIS VUITTON
CHRISTIAN LABOUTTIN

8. ARGENTINA
Proud
MADE IN ARGENTINA
RESTRICTION IMPORT GOODS

9. WAR OF BANKS AND DEALS

10. COOKIES WAR
TODDY vs. PEPITOS
ALL SOCIAL MEDIAS DISCUSSING ABOUT THIS ISSUE
Where are the cookies???, i cant find toddys!. Pepitos copied toddy !!

11. COLLABORATIONS
Mass Brands + designers (to increase brand
value)
TOPPER (sport) + MARTIN CHURBA (Garment and
Textile)
MADE IN
ARGENTINA

12. Argentinian Brands Looking for
foreign markets
Keep a great relationship with the supplier as a
partner. Argentinian expanding to Brasil and Chile to
keep cost and profits. Great importance at Branding.
FOREIGN RETAILERS LOOKING FOR
ARGENTINIAN SUPPLIERS
Openning ceremony
Hp France
EXCLUSIVE STORES

13. SOCIAL EXCHANGE
Between diferents young student from
Southamerica that comes to study in Argentina.
Free Education for everybody.

14. LOOKING FOR ANOTHER
CONSUMER
CIDER example, Renew Brand
image
Historic consumer New consumer
Family Young People,
massive product,
oriented to class Oportunity of use:
media family. Every party, any
celebration, meeting
Oportunity of use: with friends.
Only on Christmas Presentation 300 and
and new year. One 600 cl , portable.
presentation 1 litre. Product consume all
Producto estacional the year

15. NOT IMPORTATIONS
OPORTUNITY FOR SOME BRANDS!!
PAEZ (Argentina) VS HAVAIANNAS
(Brasil)

16. CHILE
Departament Stores. Imported
goods

17. DEFINING THE CONSUMER
Opportunistic. looking for deals. Experts por shopping. They are
aware of all the offers and promotions that banks made ​with
credit cards.
Nostalgic. they can not buy imported goods at reasonable
prices. Products are behind in s technological terms. choose to
travel abroad and purchase these goods.
Today is proud of the domestic industry not before. It feels
politically involved and has formed an opinion very well about
the country's economic situation. They compare prices and
search all the time.