Video for Social Media Regional Foundation Center Free Library of Philadelphia October 2, 2012 Presented by: Michael Schweisheimer Michael@pwpvideo.com @pwpvideo Copyright 2012

1. Vi de o f or Soc i a l M di a
e
Regi onal Foundat i on Cent er
Fr ee Li br ar y of Phi l adel phi a
Oct ober 2, 2012
Pr esent ed by: M chael
i
Schwei shei mer
M chael @pwpvi deo. com
i
@pwpvi deo
Copyr i ght 2012

2. I nt e r a c t i ve
Pr e s e nt a t i on
Pl e a s e As k Que s t i ons
Not Soc i a l M di a 101
e

3. W n i s Vi de o Soc i a l ?
he
• Shor t Run Ti mes
• Fr equent Rel eases
• Si ngul ar Messages
• Shar ed by t he Audi ence

4. Evol ut i on of Onl i ne
Vi de o
• I nexpensi ve Vi deo Equi pment

5. Evol ut i on of Onl i ne
Vi de o
• Br oadband I nt er net

6. Evol ut i on of Onl i ne
Vi de o
• Sm t phones and M
ar obi l e
I nt er net

7. Evol ut i on of Onl i ne
Vi de o
• Soci al Medi a

8. Soc i a l Vi de o i s St i l l
Vi de o
• Tel l i ng a St or y Al l ows You t o
Connect W t h Peopl e on a Per sonal
i
and Em i onal Level
ot
• Good f or Vi sual and Audi t or y
Lear ner s
• St i l l a Gr eat Suppl ement t o
Ot her Cont ent
• Par t of a M ket i ng
ar and Soci al

9. Onl i ne Vi de o Toda y
• Thi s August Each Vi ewer W ched
at
22. 25 hour s

10. Onl i ne Vi de o Tomor r ow

11. Be gi nni ng Que s t i ons
• W hat ar e You Tr yi ng t o
Com uni cat e?
m
• W hat Pr obl em ar e You Tr yi ng
t o Sol ve?
• W i s Your Audi ence?
ho
• What Message do You Want t o

12. Cont e nt i s Ki ng
• Inf orm i onal :
at
W ks W l t o Pr om e Event s,
or el ot
Pr ogr ams, or Or gani zat i ons i n
Gener al
• St oryt el l i ng:
W ks W l f or Fundr ai si ng,
or el
Advocacy, and Br and Awar eness

13. I nf or ma t i ona l Vi de os
• Capt ur e Behi nd- t he- Scenes
Gl i mpses of Your Or gani zat i on and
St af f
• Use Text and St at i st i cs i n a
Cr eat i ve W t o Engage and
ay
Educat e - I nf ogr aphi cs
• Cr eat e How- To Vi deos Rel at ed t o
Your Cause
• Docum ent a Pr ogr am or Event f or
Fut ur e Pr om i on
ot

14. St or y Dr i ve n Vi de os
• I ncr eases Audi ence Engagement
• Br i ng Cl i ent Needs, Successes and
Gr at i t ude t o Donor s W t h Vi deo
i
• Accor di ng t o Deci si on Resear ch,
St udi es have Shown That Donor s
Respond M e t o Vi deos About One
or
Per son i n Par t i cul ar I nst ead of
Two or M eor

15. St or y Dr i ve n Vi de os
• Fund/ Fr i end Rai si ng
A St or y of an I ndi vi dual W Has
ho
Been Di r ect l y I mpact ed by a
Pr ogr am
• Br and Awar eness
A St or y About a Vol unt eer ' s
Exper i ence
• Com uni t y Advocacy
m
A St or y About a Ci t i zen t o
I nspi r e Act i on

16. Di s t r i but i on
• YouTube
– YouTube Channel
– YouTube f or Nonpr of i t s
– I ns i ght
– Pr om ed Vi deos
ot
– Annot at i ons / Capt i ons
– Tags

17. Di s t r i but i on
• Fac ebook: Li nk t o Your YouTube
Vi deo
• Twi t t er : Li nk t o Your YouTube
Vi deo
• Vi meo: Gr eat f or Embeddi ng

18. To DI Y, or not t o DI Y?
• Do You Have t he St af f ?
• Ski l l and I nt er est
• Ti me
• Com ni ng For ces
bi

19. To DI Y, or not t o DI Y?
• Begi nner – No Tr ai ni ng
– Vi deo Bl ogs
– Vi deo Di ar i es
– Vi a Webcam or Fl i p Cam

20. To DI Y, or not t o DI Y?
• I nt er medi at e
- Som Tr ai ni ng Recom ended
e m
or Hi r e a Pr o
– Test i moni al s
– Event Cover age
– Speaker s

21. To DI Y, or not t o DI Y?
• Advanced- Hi r e Pr o
– For mal I nt er vi ews
– Fundr ai si ng Vi deos
– PSAs

22. Cont a c t
I nf or ma t i on
M chael Schwei shei m
i er
M chael @pwpvi deo. com
i
www. pwpvi deo. com
215. 848. 0594
f acebook. com pwpvi deo
/
@pwpvi deo