Communications Skills Class Presentation of MBA,DMS IIT Delhi. Gender Neutral Language

1. Gender Neutral Language
SML 794 : Communications Skills
By :
Pawandeep Singh Maniktala
MBA – DMS IIT Delhi
Batch 2015

2. Video : Max Life Insurance New Ad 2013 - Couple
http://www.youtube.com/watch?v=clbUuO80c5I
( Video is Ad of insurance/ pension company and in this ad it is said that female member
of family will be benefited with sum assured money of husband pension after death
since male member of family is Earning member of the family and I feel is relevant
with the topic under study.)

3. Agenda
1. Introduction
2. Why to Use
3. When to Use
4. Tips
5. Examples

4. Introduction
Formal documents in English often contain an
implication that an individual is male (or
sometimes female)
when the role could be taken by
someone of either sex.
Example :
Ask your doctor if he can recommend…
Special offers for small businessmen

5. Why to Use
Organizations which Produce documents of nature with
gender biased text are increasingly likely to be accused
of sex bias.
Even if no formal complaint is made, people who have
dealings with the organizations may feel aggrieved, or
may be put off.
In this way, potential employees, customers or students
may be deterred, present ones may be dissatisfied.

6. When to Use
Now !
Change is is required to make effort and
leadership .
It is a Management responsibility.
Good Managers will recognize that this is not
only an ethical obligation , it is also a quality
factor .

7. Tips
● Advertising are seen not only by the target audience.
● Consider Meaning : Use Plural(their), Talk Directly(you)
● Refer to Objects
● Beware of Traditional Phrases

8. Role Based - Examples
● LandLord
● Sweeper
● Pilot
● Driver
● Astronaut
● My Boss

9. Traditional Phrases - Examples
● Live life King Size !
● Tom , Dick and Harriet…
● May the Best Man Wins !

10. Examples

11. Master Bedroom

12. References
● A Practical Guide to Gender Neutral Language
Author / Creator: Pitt, M. J
● http://www.youtube.com/watch?v=clbUuO80c5I
● http://yochicago.com/is-master-bedroom-a-racist-
gender-biased-phrase/30070/
● Google Images

13. Thank You !
For Feedback : pawandeep@gmail.com , www.pawandeepsingh.com