Presentation given by Paul Fleming, President of Barcelona Virtual at Eurobest in Antwerp, Belgium. 1 December 2015. With integrated links to external content; type CTRL+L to view in full screen mode. Thank you for your interest; please visit us at www.bvirtual.com.

2. LEGEND, SLIDESHARE VERSION
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3. BEDANKT, THANK YOU
FOR OUR TIME
TOGETHER TODAY

4. ¡VÁMONOS!

5. WHY DANGERS?
Photo: “Segon Origen” · Carles Porta #eurobest @pwfleming

6. ANOTHER .DOT CRASH?
Photo: “Segon Origen” · Carles Porta #eurobest @pwfleming

7. YOU DECIDE
#eurobest @pwfleming

8. YOUR BRANDS
ARE VULNERABLE
#eurobest @pwfleming

9. HERE'S WHY:
The Personal
Cybersphere*
#eurobest @pwfleming* The 4 Rs of the Personal Cybersphere
© Copyright 2001, Paul W. Fleming, Barcelona Virtual · All Rights Reserved

10. 4 Rs
Critical
for Your
Success
The Secret Password?
.
______ ______
#eurobest @pwfleming
R1
R2
R3
R4

11. BEFORE GOING ON...
Who Is Inside of
Your Cybersphere?
In Other Words...

12. Where Is
Wally?
Waldo?
Charlie?
Ubaldo?
Walter?
Holger?
尋找威利?
Credits:Wally,©CopyrightMartinHandford

13. R1

14. RECOGNITION
R2
R1
Recognition
#eurobest @pwfleming
This Brand Is 21st Century
This Brand Sees Me...
& Simplifies My Life
R3
R4

15. THE PROBLEM WITH
NINTENDO
#eurobest @pwfleming

16. R1
Recognition
#eurobest @pwfleming
 WHY Strong competition from Nintendo for female segment
PlayStation Spain
Recognition through Comercial Ethnography (“CE”)
 WHO Barcelona Virtual CE Study, 4 months, Madrid & Barcelona
 HOW 1. “Tupper Play” 2. “Shop with Me” 3. “Play with Me”
ROI Consumer Co-Creation / Redesign Pkg, Adverts / + Usability
IncollaborationwithPeix&Co.,Barcelona

 


17. .
View
Making
Off
R1
Recognition
#eurobest @pwfleming
 WHY Strong competition from Nintendo for female segment
PlayStation Spain
Recognition through Comercial Ethnography (“CE”)
 WHO Barcelona Virtual CE Study, 4 months, Madrid & Barcelona
 HOW 1. “Tupper Play” 2. “Shop with Me” 3. “Play with Me”
IncollaborationwithPeix&Co.,Barcelona
Significant Rise
in Sales
for those Titles that
implemented our
Recommendations

18. R1
Recognition
#eurobest @pwfleming
Credits:TBWA

19. R1
Recognition
#eurobest @pwfleming
“Oel ngati
kameie”
Credits:TwentiethCenturyFoxFilmCorporation

20. R2

21. You Understand “Flow”
Your Brand Lets Me Fly!
& Uses Micro-Moments
RECOGNITION
RESPONSE
R3
R4
R2
Response
#eurobest @pwfleming

22. #eurobest @pwfleming
R2
Response
1991 1995 2000 2016
“Flow” · Vital for Digital Marketing
 FLOW “I Believe I Can Fly!”: User Experience with 4G, Fibre, etc.
 VIDEO You Tube Pre-Rolls: 94% (!) of Users Hit the 5-Second Skip
SourcePre-rolls:Exchange4media.com·AnkurSingh,10June2015
 SALES Micro-Moments: the Holy Grail for the “Always-On”

23. #eurobest @pwfleming
Source:http://www.playgroundmag.net/noticias/historias/Puedes-imaginar-Internet-pantallas-ayude_0_1649235066.html

24. #eurobest @pwfleming
R2
Response

25. #eurobest @pwfleming
R2
Response
Google Micro-Moments
Right Time. Right Person. Right Need. Right Product.

26. #eurobest @pwfleming
R2
Response

27. R3

28. You Speak My Language
Know Digital Lifestyles
& Your Brand’s Relevant
RECOGNITION
RESPONSE
RESPECT
R4
R3
Respect
#eurobest @pwfleming

29. R3
Respect
#eurobest @pwflemingBe Relevant · My Language Is Internet
SourceSparks&Honey,“MeetGenerationZ:ForgetEverythingYouLearnedAboutMillennials”

30. R3
Respect
#eurobest @pwfleming
Be Relevant · Visual Codes Are Key
 SEE IT Gen Z communicates with images & symbols; “real-time”
 FILM IT Live streaming video, YouTube, “Shorts”, 4G/HD: their reality
MAKE IT Gen Z consumers: adept co-creators who value quality
SourceSparks&Honey,“MeetGenerationZ:ForgetEverythingYouLearnedAboutMillennials”

32. R3
Respect
#eurobest @pwfleming

33. R3
Respect
#eurobest @pwfleming
Weather
Digital Post-Its®
Alarm Clock
Stocks
Your Mum
Digital Lifestyle
Decisive for Relevancy & Respect. Critical for Sales.
Source TripUniq: Charles Elias, http://appcircus.com/apps/tripuniq

34. R4

35. Transactions Are Organic
Lovemark Loyalty…
Whilst Your Brand Excels
RECOGNITION
RESPONSE
RESPECT
RELATIONSHIP
R4
Relationship
#eurobest @pwfleming

36. R4
Relationship
#eurobest @pwfleming
Entertain Me · Laugh & Share, Together

37. R4
Relationship
#eurobest @pwfleming
CINESA / UCI · Easy. Fast. Useful. Relevant.

38. R4
Relationship
#eurobest @pwflemingBEWARE OF PRODUCT OBSESSION
Really!??
Is That All
There Is?

39. R4
Relationship
#eurobest @pwfleming
SOLOMO · Local, an unexploited secret

40. LA RENTABILIDAD
NACE DE LA RELACIÓN
#eurobest @pwfleming
PROFITABILITY IS BORN OUT OF RELATIONSHIP

41. R4
Relationship
#eurobest @pwfleming
12% Conversion to Database
11:48 Average Time On-Site
23% Member get Member
3,45% Conversion to Sales

42. LAST, NOT LEAST:
THE PASSWORD?
#eurobest @pwfleming

43. HOW CAN
YOU GET TO
YOUR BEST
CUSTOMER?
#eurobest @pwfleming

44. The Secret Password:.
Relevant Relationship
#eurobest @pwfleming

46. slideshare.net/pwfleming
www.bvirtual.com · paul.fleming@bvirtual.com