Marketing Warfare

MARKETING WARFARE “ Spectacular achievements come from unspectacular preparation” – Roger Staubach “ Als je alleen jezelf kent, maar niet je achterban of je concurrenten, kun je verwachten dat je net zo vaak faalt als slaagt” – Sun Tzu “ A certain grasp of military affairs is vital for those in charge of general policy.“ – Von Clausewitz

Why War Games ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Corporate strategy development ,[object Object],[object Object],While preparing your strategic plan, you need to consider competitors’moves as well as competitors’ reactions to your own moves, before committing to a specific strategy

Who should participate in Marketing Warfare? For a wargame to be effective, the composition of the teams should be Carefully selected. Each team should be headed by a senior executive and include both Middle and junior managers as well as front-line staff.

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Marketing Warfare

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