Simple and effective marketing tactics to build quality referral traffic for your website which would actually convert with time.

1. Pallavi Vyas
How to increase Referral Traffic
There are many efforts which go into pulling more traffic to your website. The SEO
helps you grow your organic traffic but that’s a slow and ongoing process, and you nev-
er know when Google algorithm is going to hit you hard In face and you lose what you
achieved in all those 6months efforts. Then there is a direct traffic which comes to your
website on your brand recall value which is attributed by various social media and
online presence on various channels. And if you have deep pockets then you can invest
In paid marketing like Google ad words, Facebook advertising etc… But the amount you
invest does not reap you the kind of ROI.
So another important way to build your site is referral traffic. This is an important
traffic which can help boost your overall search engine traffic. Referral traffic can be
built through various channels.
Link Building | Social Bookmarking | Blogs | Article Marketing | Forums | Yahoo Q&A
Social Media Channels like Facebook, LinkedIN, Google Plus, Twitter etc…
All these channels are effective and boost your social visibility and ranking in SERPs.
Don’t indulge in referral programs, link exchange from link farms or any free tools to
build traffic.
Pallavi Vyas
E-mail: palavivyas@gmail.com
http://www.pallavivyas.com/

2. It’s always best to invest your resource and money in identifying the relevant websites
which are related to your business/audience and advertise about your website on the-
se sites/ guest postings.
Moreover good PR Sites is another way to generate referral traffic which is relevant to
your website and which can boost your social visibility. You can plan your marketing
budget to invest in these kind of paid PR sites to publish your company press release.
If you want to spend money to build referral traffic, plan your marketing budget to ad-
vertise on Facebook, LinkedIn, Youtube. These sources will generate the quality traffic
to your website which will help you in good conversions for your business.
Socialise your content for free on social networking sites, article marketing, blogs, and
forums. Keep your social media manager active on these sites as an active participant
on various groups, discussions, follow people, answer questions in groups and build
authority so that more people follow you and hence convert to your website.
Be experimental on social channels, device strategy, drive interesting content to en-
gage more people to your social channels so that further virality is created and hence
you can pull that traffic base as referrals to your website.
And yeah last but not least, create interesting company and product/service profile on
all important and effective social media channels with a link back to your website. List
yourself on all important business directories, post relevant classifieds on various clas-
sified sites, post free ads on all important yellow pages directory.
Build microsites around specific categories/industries and convert that traffic for your
website.
All these tactics can help you generate good niche referral traffic for your website.
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Pallavi Vyas
Pallavi Vyas
E-mail: palavivyas@gmail.com
http://www.pallavivyas.com/