This document advertises an upcoming panel discussion on how to successfully blog and utilize blogging within an organization. The panel will discuss how individuals are born with innate skills for blogging, how to identify and develop blogging talent among employees, and how to measure and boost the performance and audience of an organizational blog. The panelists will be Mark Schaefer, Stanford Smith, and Gini Dietrich, social media experts from their respective firms, and attendees can ask questions.