Zen Cart - A Search Engine Friendly Open Source Shopping Solution
1. Zen Cart - A Search Engine Friendly Open Source Shopping
Solution
Zen Cart is an open source store management system based on PHP and MySQL. It is freely
available to the public for use. It has come out as a branch of the OSCommerce software as a
separate project. The main differences between the two pertained to the development and
incorporation of additional features like the gifts certificate/voucher modules in it and in the
architectural changes in the layout of the module. The architectural changes were, in the earlier
times, essentially the template based design modules. But, that has now given way to the CSS based
design modules.
A Zen Cart developer can make use of the various features of Zen Cart to develop an ecommerce
website for your online sale-purchase transactions. Some of these features include the multiple
language support, sales and discounts features, local taxes incorporation, multiple shipping and
payment options and others. While it gives an easy way out to the Zen Cart programmer to prevent
detailed coding for the functionalities again and again, it does require skillful customization using its
modules. The use of Zen Cart and other similar ecommerce carts has facilitated the quick designing
process of the websites. You can now have your online store ready in a few days time. The greatest
advantage of these software lies in the fact that the owner of the website can himself carry out the
changes required like the replacement of the product photos, incorporating the discounts, setting up
newsletters and many others. All in all, the administrator can do everything that can be done on the
online store.
Yet another advantage of the Zen Cart ecommerce solution is that it facilitates the creation of the
SEO friendly site. With internet marketing catching fever and every one clamouring hard to gain the
maximum visibility on the most visited internet resources, notably the search engines, it would not
pay if the SEO process is ignored by the Zen Cart developer. All the features of a website which
make it SEO friendly shall be present in the ecommerce site as well. Some of these features are:
Easy navigation: The coding of the Zen Cart is based on PHP and MySql and this makes it suitable
for SEO since there is no problem of navigation of the pages. The time taken for loading of the site is
lesser.
Static URLs: It is possible to create the static URLs that are SEO friendly by using the Zen Cart third
party as well as built in modules and add-ons. There are a number of software available for this. Or,
even a seasoned Zen Cart programmer can do the needful in no big time. Therefore, it goes to meet
one of the most perceivable criteria for doing the SEO.
It allows you to have the meta tags for SEO for every page, product or category page. Even the
image alt tags can be incorporated.
2. So, with all these essential SEO friendly features, it
becomes important facilitators of marketing as well as
sales processes.
By: Website Design City
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Website Design City Sydney, Australia based Company
provides skilled and professional zen cart developers / programmers for zen cart development. Our
developers have customized and integrated drupal on many corporate websites and due to its
prominence most of the clients prefer zen cart. Our dedicated Zen Cart developers are experts
providing you complete solution to your Zen Cart services needs.