VSI Case Study

1. CASE STUDY
Background
The Vitamin Shoppe is a New Jersey, USA-based, retailer of nutritional
supplements. Client also operates over 780 stores throughout the United States,
Puerto Rico and Canada
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The VitaminShoppe.com uses Oracle Commerce for eCommerce platform and
related services
Adapty partnered with Vitamin Shoppe to implement the re-architected and
redesigned online website as a part of customer experience reinvention strategy
Consistent UX (User Experience) across all touch points; web, mobile, tablet and
store agent console
Objectives
As a part of customer experience re-invention strategy, Vitamin Shoppe wants
to improve customer shopping experience at both physical and online store
Re-architected eCommerce platform
for boosting site performance, resulting
in largest ever Cyber Monday sale

2. Decouple UI and business layer to ensure future platform upgrades can be
carried out with no impact to the UI layer
Increase scalability of the eCommerce platform to support increasing
traffic with existing infrastructure
Reduce site maintenance overhead and costs
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Delivered a seamless user experience, providing a Single Page Application (SPA)
with a minimum of resizing, panning, and scrolling, across multiple
view ports desktop, tablet and phone) by implementing an AngularJS
based responsive interface
Built an improved product taxonomy, to ensure all users (customers, store agents,
customer service agents) see a uniform hierarchy across all channels
Built a centralised information repository using NodeJS and MongoDB to serve
consistent Product and Store data across all channels
Built UI layer that only consumes Oracle Commerce REST API's to decouple it from
business layer, ensuring future platform upgrades can be carried out independent
from the UI layer
This allowed existing application server infra-structure to serve additional requests
during peak time, as it was only focused on the pure eCommerce aspects
of order capture
Helped tune the performance of both backend and frontend code by implementing
parallel asynchronous processing and eliminating redundant database requests
Built caching solution leveraging Akamai, Varnish and Component level caching
designed to enable caching of all aspects of data, both on a CDN and at server side.
This provides finer control in caching strategy for different components
Solution
Redesigned site, coupled with promotional and marketing stimulus delivered
increased orders during holiday sales events (50% increase YOY for Black Friday
and Cyber Monday)
New responsive site lead to significantly enhancing customer experience,
there by leading to one of the highest online sale during Cyber Monday
Outcome

3. www.adapty.comUSA | UAE | INDIA
Adapty Inc is a US based company with delivery centers in Mumbai, India, that works
with leading online retailers to implement digital commerce platforms. Our
technology teams design and implement omni-channel solutions that drive
customer engagement and business growth. We are experts in Insite Commerce,
Oracle Commerce, Salesforce Commerce Cloud and Magento Commerce platforms.
We provide omni-channel solutions for Retail, Luxury Goods, Financial Services,
Media, Publishing, Telecom and Subscription Model based businesses.
For more information visit - www.adapty.com
contactus@adapty.com
The Vitamin Shoppe is a retailer of nutritional supplements headquartered in New
Jersey, USA helping people achieve their health and wellness goals.the Vitamin
Shoppe operates stores in United States, Puerto Rico and Canada providing 8,000
different SKUs of supplements through its retail stores and over 20,000 different
SKUs of supplements through its online retail websites.
For more information visit - www.vitaminshoppe.com
Adapty is a leading
Oracle Commerce Gold Partner
With our Oracle ATG Commerce implementation and support we enable you
to deliver a personalized online buying experience for each customer by
presenting relevant content and merchandizing, personalized search,
customized marketing programs, and tailored websites.
Built on a foundation of proven capabilities, including personalization,
business user control, cross-channel support, and a flexible platform, Oracle
ATG Web Commerce boosts your omni-channel business growth.
Know more about Adapty Get in touch with Adapty
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