1. PHASE ONE SUMMARY REPORT
E X P L O R I N G
E F F E C T I V E
P U B L I C
EN G A G E M E N T
I N C A N A D A
2 0 1 1 - 2 0 1 4

2. KNOWLEDGE
HUBS
PE
TOOLKIT
VIRTUAL PE
CONFERENCE
PHASE 1
PHASE 2
P H A S E 3
NATIONAL
POLL
C an adian
Public
Academ i cs/
Insti tuti ons
P E
P rac t it ioners
P E S u r v e y
F o c u s G r o u p
I n t e r v i e w s
BIBLIOGRAPHY
CONTEXT
ANALYSIS
P UBLIC E N G A G E M E NT
P ROG R A M

3. OBJ EC T IV ES & MET H O D O L O G Y
DEF IN IN G PE
WHO IS D O IN G PE?
WHA T A RE T H EY D O IN G ?
C HA L L EN G ES
MOV IN G F O RW A RD
C O N T E N T

4. OB JE CTIV E S
To d e s c r i b e t h e r a n g e o f P E a c t i v i t i e s
h a p p e n i n g a c r o s s C a n a d a
To d e s c r i b e t h e r a n g e o f p u b l i c
e n g a g e m e n t k n o w l e d g e o f p r a c t i t i o n e r s
To d e s c r i b e t h e r a n g e o f b a r r i e r s P E
p r a c t i t i o n e r s f a c e i n t h e d e s i g n ,
i m p l e m e n t a t i o n a n d e v a l u a t i o n
o f t h e i r w o r k
M E T H OD O L O G I ES
Col l abor a t i v e m i x e d m e t h o d s
e x p l o r a t o r y s t u d y
Sur vey ( n = 3 8 7 )
Focus Gr o u p s ( n = 2 4 5 )
Inter vi ew s ( n = 4 7 )
TOTAL = (679)
Septemb e r 2 0 11 t o M a r c h 2 0 1 2
OBJ EC T IVE &
M ETH O D OL O G Y

5. 91%Do wo r k
consid er ed to
b e PE
90
DEFIN IN G
P E
D o es you r o r g a n izat i on do t hi s k i nd of w o r k in C a n a d a ?
D o es you r o r g a n izat i on do s i m i l ar work b y a n o t h e r n a me ?
20 40 60 80 100 120 140 160
F R E Q U E N C Y ( # )
Citizenship
Education75
Envi ro n m en tal
Edu cati o n
90 Hu m an Ri g h ts
E d u cati o n
99
Gl o b al
E d u cati o n
126
Devel o p m en t
E d u cati o n
139
S o ci al Ju sti ce
E d u cati o n5
Peace Bu i l d i n g /
Educa ti o n6
International
Development
Education
6
Tr a n s f o r m a t i v e
Learning
63

6. 6.8%
Manitoba
MultipleResponse
10.1% 8.3%
12.5%
4.7%
13.8%16.6%
9.9%
10.6%
No
Response
2.9%
1.3%
1.6%0.8% Newfoundland & Labrador
Prince Edward Island
Nova
Scotia
N
ew
Brunsw
ick Quebec
Saskatchewan
Alberta
British
Columbia
Ontario
In te r n a ti o n a l
e x c l u s i v e l y ; 0 .3 %
n = 3 8 5
All
Provinces
P RO V IN C IA L D I S T R I B U TI O N
O F P A RT I C I P A N T S
I n whi ch r e g io n ( s) of Canada i s y our or g a n iz a t io n b a s e d ?

7. 0 10 20 30 40 50 60 70 80 90
> $ 1 0 ,0 0 0 ,0 0 1
$ 1 ,0 0 0 ,0 0 1 - $ 1 0 ,0 0 0 ,0 0 0
$ 5 0 0 ,0 0 1 - $ 1 ,0 0 0 ,0 0 0
$ 1 0 0 ,0 0 1 - $ 5 0 0 ,0 0 0
0 - $ 1 0 0 ,0 0 0
AMOUNT
FREQ UENCY (#)
44
71
35
74
77
N = 3 0 1
W hat i s th e size o f y our organi z at i on’s 2 0 11 - 2 0 1 2 o p e r a t in g b u d g e t ?
S IZE O F O P E R A T I N G
B UD G ET : 2 0 1 1 - 2 0 1 2

8. 0%
1% - 10%
11% - 25%
26% - 50%
51% - 70%
71% - 100%
128
38
25
24
27 15
n= 257
91%
9%
yes
no
n=267
W hat pe r ce n ta g e o f y our 2011-2012 bud g e t is d ir e c t e d t o w a r d s PE
I s t hi s p e rce n ta g e t y pi c al of budget s di r e c t e d t o w a r d PE in y o u r o r g a n iz a t io n in t he l a s t th r e e to fi v e y e a r s ?
P ERCEN T A G E O F
B UD G ET S P E N T O N PE T Y P I C A L O F
Y O U R B U D G ET

9. 45%19%20%14%
+20years
10-20years
5-9years
1-4years
>1year
n=7 n = 4 2 n=58 n=56 n =1 3 4
H o w l ong h a s yo u r organi z at i on been do in g PE w o r k ?
NUM B ER OF Y E A R S
DOI NG PE

10. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100
522117162
High Priority Priority Low Priority Not a priority
266910488Volunteer Recruitment
1140118131Taking Action
R a i s i n g Awa r e n e s s a b o u t P a r t i c u l a r I s s u e s
639117138I n f o r m a t i o n S h a r i n g
33729385F u n d r a i s i n g
1128115143E m p o we r i n g O t h e r s
1136131122C h a n g i n g B e h a v i o u r s
2142101129C h a n g i n g A t t i t u d e s / P e r c e p t i o n s
45548199A d v o c a c y ( P o l i t ic a l A c t i o n )
P lease ra te th e fo llow i ng obj ec t i v es of PE w it h in y o u r o r g a n iz a t io n
RAN KIN G
OBJE C T IV E S O F P E

11. P lease i d e n tify th e t op t hree res ul t s of y o u r o r g a n iz a t io n ’s PE w o r k .
R ESU L T S O F P E
0 5 0 1 00 1 5 0 2 0 0 2 5 0
217
83
66
64
50
102
163
93
I n cr eased Aw a r e n e s s
I n creased U n d e r s t a n d i n g
I n cr e a s e d A c t i o n
S u ccessfu l F u n d r a i s i n g
C h an g e d A t t i t u d e s
Inc re a s e d N u m b er o f Vo l u n teer s R e c r u i t e d
St r o n g er S o u th / N o rth P a r t n e r s h i p s
I m p rov e d Livel i h o o d s o f P eo p l e i n t h e G l o b a l
P o l i c y C h a n g e s 33

12. Awareness of Complex Issues
Knowledge & Understanding that Promotes Critical Thinking
Informed & Meaning Actions
Connections
Community Building
Motivations & Inspiration that Empowers Actions
Sustainable Behavioural Change
Policy Change
Social Change
K EY O UT C O M E S
OF G O O D P E

13. Inclusive
Accessibility
Long-term goals and continuity
Variety of approaches and methods
Spectrum of Depths
Relevance
Clear and measurable purpose
Local and global connections
Accuracy
Collaboration
K EY Q UA L I T I E S
OF GO O D P E

14. P lease s e le ct th e top f i v e t arget audi enc e s o f y o u r o r g a n iz a t io n ’s PE e ff o r t s in C an a d a .
T ARG ET
AUDIEN C E S
125Pr imary an d Seco n d ary Stu dents
111In d ivid u al Donors
108Po st-Seco n d ary Stu dents
101Volunteers
70Po licy Makers
56Women
54NGOs
49Ch ildren
45In stitu tions
36Diasp o ra Co mmu nities
36Ab o rig in al Co mmu nities
33Private Sectors
29Co n su mers
AUDIENCES
F R EQU EN C Y ( #)
0 50 100 150 100 250
134Ed u cators
141Youth
208Gen eral Pu b lic (n o t sp ecified)

15. METHODS
F REQ UENCY (# )
0 20 40 60 80 100 120 140
133W O R K SH O PS/ TR A IN IN GS I N SCHOOLS
129SO C IA L M ED IA ( FA C EB OOK, TW I TTER)
123IN FO RMATI ON EVENTS
114C O M M U N I TY OUTREACH
113FU N D RAI SI NG EVENTS
108Working with Volunteers
101Workshops/ Trainings with the Public
92N e t wor ki ng Event s
86Campai gns
84Fi l m or Vi deo
79Fa c ilit a t ing Ex pe r i ent i al Lear ni ng
77C oor dina t ing Int e r na t ional I nt er nshi ps
73Int e ract i ve Websi t es
67Po pul ar Educat i on
56Bl ogs
48R e s e ar ch and Repor t s
36Pol i cy Change
P lease s e le ct th e top f i v e m et hods or ap p r o a c h e s y o u r o r g a n iz a t io n u s e s t o e n g a ge Ca n a d i a n s ?
ENGA G EM E N T
ME TH O D S

16. ISSUES
FREQUENCY (#)
0 20 40 60 80 100 120 140
P lease s e le ct th e top t hree i s s ues i n w h ic h y o u r o r g a n iz a t io n a ims t o e n g a g e C a n a d i a n s ?
I SSU ES
130SUSTAINABLE DEVELOPMENT
104POVERTY REDUCTION
89GLOBAL EDUCATION
88Human Rights
86Women’s Rights
74Issues Impacting Youth/ Young People
77Food Security
73Environment
63Livelihoods and Income Generation
54Health
51Children’s Rights
41Water + Sanitation
36Fair Trade
35Governance
26Rights of Persons with Disabilities
30Agriculture

17. 0 20 40 60 80 100 120 140 160 180 200
We c ol l ect dat a on
num be r of pe o pl e engaged
We us e a ne c dot al r epor t i ng
We m e a s ure pa rtic ipa nt sat i sf act i on
We us e ne w m e dia a nd s oci al net wor ks
We us e pa rtic ipa tory eval uat i ons
We c olle c t da ta on act i ons t aken
We m e a s ure changes i n
a w a r e ne s s a nd un der st andi ng
We us e third pa rty eval uat or s t o
m eas ur e s uc c e s s in a c hie v in g obj ect i ves
104
160
173
208
103
95
83
26
FREQ UENCY (#)
EVALUATIONMETHOD
H o w doe s yo u r o r g a ni z at i on ev al uat e i t s PE a c t iv it ie s ?
EVAL U A T I N G
P E

18. Funding and Resources
Reaching New and Diverse Audiences
Competition
Communication of Complex Issues and Topics
Time Commitment
Geographic Barriers
Political Context
Monitoring and Evaluation of Intagible Outcomes
Apathy
Internal Challenges
School Challenges
Staff Continuity and Volunteer Fatigue
K EY C H A L L E N G E S
OF PE

19. Co mmuni cati on
& Me d i a
Bui l di ng
Networ ks &
Networ ki ng
Cr eati ng Cle a r G o a l s ,
Pur pose & R e a l i s t i c
Ti m e l i n e s
P e r s o n a l
I n t e r a c t i o n s
Sharin g o f
R eso u rce s &
I nfo rma tio n
Training and
C ap a city
D eve lo p me n t
Cre a tin g
Co mmo n
S p a ce s
Engagi ng
Exper ts
New
Appr oaches
to Fundi ng
IDE A S F OR O V E R C OM I NG
CH A L L EN G E S O F P E

20. Ev ent a n d a ctivity-b a se d col l abor ati on can maxi mi ze coor di n a t i o n e ff o r t s o n c o m m o n
c am pa ig n s.
C ros s-se cto ra l co lla b o r ati on pr ovi des the exper ti se that i s n e e d e d w h e n t r y i n g t o l i n k l o c a l
and glo b a l co lla b o ra tio n acr oss sector s.
Lev el -b a se d co lla b o ra ti on l i nks together l ocal , r egi onal and i n t e r n a t i o n a l c o l l a b o r a t i o n s .
Is s ues-b a se d co lla b o ra ti on uni tes PE pr acti ti oner s on an i ss u e s u c h a s f o o d s e c u r i t y o r
c lim a te ch a n g e a n d p rovi des oppor tuni ti es for str onger i ssu e s - b a s e d c o l l a b o r a t i o n .
F undi n g -b a se d co lla b o rati on pr ovi des an oppor tuni ty for j oi n t f u n d i n g c o l l a b o r a t i o n t o P E
prac titio n e rs th a t la ck the fundi ng or the human capaci ty to s e c u r e f u n d i n g s o u r c e s .
E NVI S IO NI N G
C OLL A BO R A T I O N

21. To s e e t h e c o m p l e t e p o l l r e s u l t s v i s i t : icnpoll. c a
To l e a r n m o r e a b o u t t h e I C N p u b l i c e n g a g e m e n t p r o g r a m c o n t a c t :
S a ra h P o wer, ICN Nati onal Coor di nator icn.rcc @o c i c . o n . c a
M ORE IN F O R M A T I O N
Th is in itia ti ve was under taken wi th the fi nanci a l s u p p o r t o f t h e G o v e r n m e n t
o f Ca n a d a pr ovi ded thr ough the For ei gn Affai r s , Tr a d e a n d D e v e l o p m e n t
Ca n a d a (DFATD)