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Deacon Hayes
- 1. SEO 101
Get Your Site to
#1 in Google
By Deacon Hayes at WellKeptWallet.com
© 2013 Well Kept Wallet, LLC
- 3. The process of maximizing
the number of visitors to a
particular website by
ensuring that the site appears
high on the list of results
returned by a search engine.
© 2013 Well Kept Wallet, LLC
- 4. Key Elements of SEO
• Research & Analysis
• Identify Keywords
• On Page Optimization
• Site performance (speed)
• Off Page Optimization
• Link Building
© 2013 Well Kept Wallet, LLC
- 5. Research & Analysis
Use tools to analyze:
• Google
Keyword Planner
• Market Samurai
© 2013 Well Kept Wallet, LLC
- 6. Identify keywords to use
• Low competition
• High traffic volume
• Relevant
© 2013 Well Kept Wallet, LLC
- 12. Content
• Important data “above the fold”
• Original content
- Check using Copyscape.com
• Make it sharable
• Link to authority websites like:
- Wikipedia, Gov. sites, etc.
• “Nofollow” links when appropriate
© 2013 Well Kept Wallet, LLC
- 13. Images
• Include ALT tag
• Keyword in description
• Keyword in image name
© 2013 Well Kept Wallet, LLC
- 14. Meta Data
• Titles – 60 characters
• Description – 160 characters
• Keywords – No more than 10
© 2013 Well Kept Wallet, LLC
- 17. Social Media
• Link from/to social media
• Have a profile picture
• Consider Dlvr.it to automate
• Link to Google Authorship
© 2013 Well Kept Wallet, LLC
- 18. Site Performance
(page load speed)
• Delete unnecessary plug-ins
• Fix Syntax errors – W3C Validation
• Update Deprecated HTML – Woorank.com
© 2013 Well Kept Wallet, LLC
- 19. Off – Page Optimization
& More
© 2013 Well Kept Wallet, LLC
- 22. Set up Google
Analytics
• Track search queries to your site
• Track users pages per visit
• Visitor Duration on site
© 2013 Well Kept Wallet, LLC
- 23. Link Building
• Write guest posts for credible blogs
• Link love – Link to other bloggers
• Submit to credible blog directories:
- Technorat.com
- Wisebread.com
- PTMoney.com
© 2013 Well Kept Wallet, LLC
- 24. Quality Links
• High Pagerank
- Chrome Extension
• Domain Authority
• Page Authority
- Check at Moonsy.com
© 2013 Well Kept Wallet, LLC
- 25. What to stay away from with SEO
• Avoid using Flash
• Keyword stuffing
• Broken links
-Use Broken Link checker plug-in
© 2013 Well Kept Wallet, LLC