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Monetizing Blogs 
through Affiliate Marketing 
Presented by:
Introductions 
Paul Schroader: President – PS Web Solutions
Format 
Demonstration / Discussion
Affiliate Marketing: Approaches 
Banners and Text Links 
Advanced / Dynamic Tools
Affiliate Marketing: Getting Started 
Networks 
CJ 
Avantlink 
Shareasale 
Others
Affiliate Marketing: Getting Started 
Join Network(s)
Affiliate Marketing: Getting Started 
Join Network(s)
Affiliate Marketing: Getting Started 
Join Program(s)
Affiliate Marketing: Getting Started 
Join Program(s) – Which to choose?
Affiliate Marketing: Getting Started 
Join Program(s)
Affiliate Marketing: Getting Started 
Get Link(s)
Affiliate Marketing: Getting Started 
Get Link(s)
Affiliate Marketing: Getting Started 
Get Link(s)
Affiliate Marketing: Getting Started 
Dynamic Tool(s) 
Image merchandising
Affiliate Marketing: Getting Started 
Dynamic Tool(s)
Affiliate Marketing: Getting Started 
Dynamic Tool(s)
Blog Marketing: Approaches 
Avantlink Dynamic Tool List: 
Tried and True Tools: 
Product Ad Widget: http://chadwaite.com/avantlink/ 
Affiliate Link Encoder: http://chadwaite.com/avantlink/affiliate-link-encoder-ale 
Newer Super Cutting Edge Tools: 
SnapVisi: http://www.avantshare.com/blog/affiliate-tools/snapvisi/ 
SnapLinker: http://www.avantshare.com/blog/affiliate-tools/snaplinker-product-search/
Blog Marketing: Approaches 
1) Product Sample / Review / 
Giveaway 
2) Ad Sense 
3) Affiliate Marketing
Blog Marketing: Examples 
Giveaway 
AdSense
Affiliate Marketing: Examples 
Banner
Affiliate Marketing: Examples 
Text Link
Affiliate Marketing: Best Practices 
http://unbounce.com/conversion-rate-optimization/ 
psychology-of-choice-conversion-rates/
Affiliate Marketing: Best Practices 
Know your audience 
Provide value…Sales will follow 
Understand what you rank well for
Affiliate Marketing: Tracking/Reporting 
Impressions 
Clicks 
CTR 
AOV EPC 
Sales 
Revenue 
ROAS
Affiliate Marketing: Tracking/Reporting 
Network Merchant Name Impressions Clicks CTR # of Sales CR Sales AOV Commission Incentives Cancellations Reversal Rate EPC 
Linkshare 1-800-FLOWERS.COM 6,532 135 2.07% 6 4.44% $423.54 $70.59 $50.82 $0.00 0 0.00% $37.65 
Linkshare Appetizerstogo.com 8,542 452 5.29% 8 1.77% $691.24 $86.41 $82.95 $0.00 1 12.50% $18.35 
Linkshare etoys.com (eToys Direct, Inc.) 8,452 324 3.83% 4 1.23% $394.12 $98.53 $47.29 $0.00 0 0.00% $14.60 
Linkshare FineStationery.com 2,354 142 6.03% 6 4.23% $342.14 $57.02 $41.06 $0.00 0 0.00% $28.91 
Linkshare igourmet.com 2,254 124 5.50% 5 4.03% $762.54 $152.51 $91.50 $0.00 0 0.00% $73.79 
Total 28,134 1,177 4.18% 29 2.46% $2,613.58 $90.12 $313.63 $0.00 1 3.45% $26.65 
AvantLink Beaucoup Wedding Favors 2,669 112 4.20% 5 4.46% $1,937.25 $387.45 $232.47 $0.00 0 0.00% $207.56 
AvantLink Bella Regalo Favors & Gifts 6,584 345 5.24% 2 0.58% $312.01 $156.01 $37.44 $0.00 0 0.00% $10.85 
AvantLink BlissWeddingsMarket.com 2,542 102 4.01% 21 20.59% $1,214.25 $57.82 $145.71 $0.00 2 9.52% $142.85 
AvantLink Favors by Serendipity 2,358 99 4.20% 5 5.05% $632.54 $126.51 $75.90 $0.00 0 0.00% $76.67 
AvantLink FavorStudio.com 8,542 431 5.05% 14 3.25% $1,142.52 $81.61 $137.10 $0.00 0 0.00% $31.81 
AvantLink HansonEllis.com 2,654 69 2.60% 12 17.39% $1,542.25 $128.52 $185.07 $0.00 1 8.33% $268.22 
AvantLink Moments of Elegance 2,666 78 2.93% 10 12.82% $1,525.25 $152.53 $183.03 $0.00 0 0.00% $234.65 
Total 28,015 1,236 4.41% 69 $8,306.07 $120.38 $996.73 $0.00 3 4.35% $80.64 
GAN Sur La Table 55,484 1,524 2.75% 12 0.79% $1,484.00 $123.67 $178.08 $0.00 1 8.33% $11.69 
GAN RedEnvelope 69,854 1,874 2.68% 31 1.65% $1,785.00 $57.58 $214.20 $0.00 3 9.68% $11.43 
Total 125,338 3,398 2.71% 43 1.27% $3,269.00 $76.02 $392.28 $0.00 4 9.30% $11.54 
CJ DelightfulDeliveries.com 5,230 368 7.04% 2 0.54% $324.14 $162.07 $38.90 $0.00 0 0.00% $10.57 
CJ BuyCostumes.com 54,520 1,457 2.67% 18 1.24% $874.25 $48.57 $104.91 $0.00 1 5.56% $7.20 
CJ ShindigZ 5,421 354 6.53% 12 3.39% $645.24 $53.77 $77.43 $0.00 0 0.00% $21.87 
CJ BabyCenter Store 6,548 248 3.79% 11 4.44% $658.25 $59.84 $78.99 $0.00 0 0.00% $31.85 
CJ Discovery Channel Store 6,484 314 4.84% 5 1.59% $574.21 $114.84 $68.91 $0.00 0 0.00% $21.94 
Total 78,203 2,741 3.50% 48 1.75% $3,076.09 $64.09 $369.13 $0.00 1 2.08% $13.47 
Overall 259,690 8,552 3.29% 189 2.21% $17,264.74 $91.35 $2,071.77 $0.00 9 4.76% $24.23
Affiliate Marketing: Tracking/Reporting 
Determine Winners and Losers
Learn from Seasoned Affiliates
Q & A
Contact Info 
Paul Schroader: www.linkedin.com/in/paulschroader 
pauls@pswebsolutions.com

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Monetizing Blogs through Affiliate Marketing

  • 1. Monetizing Blogs through Affiliate Marketing Presented by:
  • 2. Introductions Paul Schroader: President – PS Web Solutions
  • 4. Affiliate Marketing: Approaches Banners and Text Links Advanced / Dynamic Tools
  • 5. Affiliate Marketing: Getting Started Networks CJ Avantlink Shareasale Others
  • 6. Affiliate Marketing: Getting Started Join Network(s)
  • 7. Affiliate Marketing: Getting Started Join Network(s)
  • 8. Affiliate Marketing: Getting Started Join Program(s)
  • 9. Affiliate Marketing: Getting Started Join Program(s) – Which to choose?
  • 10. Affiliate Marketing: Getting Started Join Program(s)
  • 11. Affiliate Marketing: Getting Started Get Link(s)
  • 12. Affiliate Marketing: Getting Started Get Link(s)
  • 13. Affiliate Marketing: Getting Started Get Link(s)
  • 14. Affiliate Marketing: Getting Started Dynamic Tool(s) Image merchandising
  • 15. Affiliate Marketing: Getting Started Dynamic Tool(s)
  • 16. Affiliate Marketing: Getting Started Dynamic Tool(s)
  • 17. Blog Marketing: Approaches Avantlink Dynamic Tool List: Tried and True Tools: Product Ad Widget: http://chadwaite.com/avantlink/ Affiliate Link Encoder: http://chadwaite.com/avantlink/affiliate-link-encoder-ale Newer Super Cutting Edge Tools: SnapVisi: http://www.avantshare.com/blog/affiliate-tools/snapvisi/ SnapLinker: http://www.avantshare.com/blog/affiliate-tools/snaplinker-product-search/
  • 18. Blog Marketing: Approaches 1) Product Sample / Review / Giveaway 2) Ad Sense 3) Affiliate Marketing
  • 19. Blog Marketing: Examples Giveaway AdSense
  • 22. Affiliate Marketing: Best Practices http://unbounce.com/conversion-rate-optimization/ psychology-of-choice-conversion-rates/
  • 23. Affiliate Marketing: Best Practices Know your audience Provide value…Sales will follow Understand what you rank well for
  • 24. Affiliate Marketing: Tracking/Reporting Impressions Clicks CTR AOV EPC Sales Revenue ROAS
  • 25. Affiliate Marketing: Tracking/Reporting Network Merchant Name Impressions Clicks CTR # of Sales CR Sales AOV Commission Incentives Cancellations Reversal Rate EPC Linkshare 1-800-FLOWERS.COM 6,532 135 2.07% 6 4.44% $423.54 $70.59 $50.82 $0.00 0 0.00% $37.65 Linkshare Appetizerstogo.com 8,542 452 5.29% 8 1.77% $691.24 $86.41 $82.95 $0.00 1 12.50% $18.35 Linkshare etoys.com (eToys Direct, Inc.) 8,452 324 3.83% 4 1.23% $394.12 $98.53 $47.29 $0.00 0 0.00% $14.60 Linkshare FineStationery.com 2,354 142 6.03% 6 4.23% $342.14 $57.02 $41.06 $0.00 0 0.00% $28.91 Linkshare igourmet.com 2,254 124 5.50% 5 4.03% $762.54 $152.51 $91.50 $0.00 0 0.00% $73.79 Total 28,134 1,177 4.18% 29 2.46% $2,613.58 $90.12 $313.63 $0.00 1 3.45% $26.65 AvantLink Beaucoup Wedding Favors 2,669 112 4.20% 5 4.46% $1,937.25 $387.45 $232.47 $0.00 0 0.00% $207.56 AvantLink Bella Regalo Favors & Gifts 6,584 345 5.24% 2 0.58% $312.01 $156.01 $37.44 $0.00 0 0.00% $10.85 AvantLink BlissWeddingsMarket.com 2,542 102 4.01% 21 20.59% $1,214.25 $57.82 $145.71 $0.00 2 9.52% $142.85 AvantLink Favors by Serendipity 2,358 99 4.20% 5 5.05% $632.54 $126.51 $75.90 $0.00 0 0.00% $76.67 AvantLink FavorStudio.com 8,542 431 5.05% 14 3.25% $1,142.52 $81.61 $137.10 $0.00 0 0.00% $31.81 AvantLink HansonEllis.com 2,654 69 2.60% 12 17.39% $1,542.25 $128.52 $185.07 $0.00 1 8.33% $268.22 AvantLink Moments of Elegance 2,666 78 2.93% 10 12.82% $1,525.25 $152.53 $183.03 $0.00 0 0.00% $234.65 Total 28,015 1,236 4.41% 69 $8,306.07 $120.38 $996.73 $0.00 3 4.35% $80.64 GAN Sur La Table 55,484 1,524 2.75% 12 0.79% $1,484.00 $123.67 $178.08 $0.00 1 8.33% $11.69 GAN RedEnvelope 69,854 1,874 2.68% 31 1.65% $1,785.00 $57.58 $214.20 $0.00 3 9.68% $11.43 Total 125,338 3,398 2.71% 43 1.27% $3,269.00 $76.02 $392.28 $0.00 4 9.30% $11.54 CJ DelightfulDeliveries.com 5,230 368 7.04% 2 0.54% $324.14 $162.07 $38.90 $0.00 0 0.00% $10.57 CJ BuyCostumes.com 54,520 1,457 2.67% 18 1.24% $874.25 $48.57 $104.91 $0.00 1 5.56% $7.20 CJ ShindigZ 5,421 354 6.53% 12 3.39% $645.24 $53.77 $77.43 $0.00 0 0.00% $21.87 CJ BabyCenter Store 6,548 248 3.79% 11 4.44% $658.25 $59.84 $78.99 $0.00 0 0.00% $31.85 CJ Discovery Channel Store 6,484 314 4.84% 5 1.59% $574.21 $114.84 $68.91 $0.00 0 0.00% $21.94 Total 78,203 2,741 3.50% 48 1.75% $3,076.09 $64.09 $369.13 $0.00 1 2.08% $13.47 Overall 259,690 8,552 3.29% 189 2.21% $17,264.74 $91.35 $2,071.77 $0.00 9 4.76% $24.23
  • 26. Affiliate Marketing: Tracking/Reporting Determine Winners and Losers
  • 27. Learn from Seasoned Affiliates
  • 28. Q & A
  • 29. Contact Info Paul Schroader: www.linkedin.com/in/paulschroader pauls@pswebsolutions.com

Notas do Editor

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