Market Smarter - Without Busting Your Budget
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Presented to the Arkansas Self-Storage Association, this slide deck provides dozen of marketing tips, tricks and techniques to help self-storage store owners market more effectively.
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Market Smarter - Without Busting Your Budget
- 1. Market Smarter – Without Busting Your Budget Paul Strack
- 2. Marketing is not a sprint…
- 3. 3 things you must know: KNOW THYSELF KNOW THOU CUSTOMER MAKE SURE THOU KNOWS ABOUT THEE
- 4. What is Your Marketing Action Plan (MAP)? What are you going to do by when and who is going to do it? Remember – it’s a marathon. How are you going to manage your time and resources for the long haul…
- 5. Begin Your MAP… • Brainstorm – today will get you started • Pick your best ideas – categorize and prioritize • Cost ‘em out – highest to lowest • What will give you the highest payback? • Lowest Cost? • Fastest Implementation • Set a timeline • Do it!
- 6. Know Thyself Look to your left… Look to your right…. Look at yourself!
- 8. SELF-STORAGEAcme Family Exterior Signage BOXES PO BOXES TRUCK RENTAL PROPANE TANK REFILLS SHREDDING SERVICES
- 9. Exterior Signage • Window Graphics • Banners • A-Frame Signs • Vehicle Graphics Ideal for: • Move-In Specials • Seasonal promotions • Retail offers • Contests
- 10. Direct Mail is Alive & Well
- 11. What about Email? • Very affordable • Create your own lists – don’t buy or rent • The subject line is critical • One promo at a time • The key is the CTA • Drive them to a landing page • It’s trackable & measurable • Don’t overdo it.
- 12. What if we combine both?
- 13. Self-Service Kiosks • Rents out units and accepts payments 24/7 • Your customers can talk to a real person when your manager is not available • Reduces staffing costs • Provides manager with a digital recording of all transactions • Services English & Spanish speaking customers • Prospects walk away as tenants with signed lease, lock and access code to move-in Source: http://opentechalliance.com/kiosks/
- 14. What about your office? THINK RETAIL! • Be a sales/merchandiser specialist • Attractively display what you are trying to sell • Design with the customer in mind
- 15. Amazing Spaces – Houston, TX
- 16. What about online marketing? 69% of people use the internet as their primary way of finding a storage company. Source – 2015 SSAUK Annual Survey.
- 17. ..and get this! 66% percent of those questioned could not name a self-storage brand. Source – 2015 SSAUK Annual Survey.
- 18. Claim Your Map Listings!
- 19. Claim Your Maps Listings • Claim your business listing – Google My Business • Complete your listing • Be consistent with your name, address and phone number – everywhere, every listing! • REVIEWS – ask for and post positive reviews!!
- 21. GOAL – Be on the 1st Page of Google Search!! • Implement SEO • It’s free (sort of) • Promote yourself • Blogs, news events, video, content
- 23. Consider PAID Advertising • It’s not expensive – you control all costs • Google AD Words • Facebook advertising • Target your surrounding areas • Target your audience • Controllable & Measureable
- 24. Let’s not forget about VIDEO!
- 25. Expand Your Brand Consider promotional products/ad specialties – Wearables Writing Instruments Drinkware Technology Remember this: 66% percent of those questioned could not name a self-storage brand.
- 27. The POWER of PRINT • Top of Desk = Top of Mind • Acts as PowerPoint on Paper • Facilitates referrals • Tangible pieces have better retention and recollection • Sales Collateral helps Expand Your Brand!
- 28. Referrals – • Apartment Leasing Agents • Probate Lawyers • Funeral Homes (Storage to Die For?) Special Days – • Tax Day • Every Holiday • Spring Cleaning, Fall Cleanup Event Sponsors – • Cookouts • College Move-In • Document Shredding • Chamber of Commerce What Else??
- 29. Marketing is not a sprint… start now!
Notas do Editor
- Marketing is marathon – it’s not a sprint. It requires training, it’s an ongoing process, and it may not yield immediate results. But it is necessary. So as long distance runners prepare for marathons, we as business owners must map out our plan (discuss how marathons are mapped in little rock), we need to know our objectives and goals, and we must know how to define success.
- Some of the most common examples of those needing storage: Newlyweds and those who have recently moved Students, especially those living overseas Military personnel Those who may have recently experienced the death of a loved one
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