Quantitative Research

1. QUANTITATIVE
RESEARCH
After handing out quantitative
questionnaires I got a variety of
answers back, I handed out my
questionnaires to different age
groups to make sure I had diverse
answers back.

2. QUESTION ONE
Male or Female?
Male
Female
I asked 15 people to complete
my questionnaire, I tried to ask
equal sexes but the majority of
those who did complete my
questionnaire were females.

3. QUESTION TWO
16
14
12
10
8
6
4
2
0
Ethnicity
What is your ethnicity?
White British
Out of the 15 people I asked, the majority
ethnicity were white.

4. QUESTION THREE
What age group are you in?
15-25
26-35
36-45
46-55
56-65
66-75
Out of the 15 people I asked, most of
them were aged between 15-25 and
then the next majority of people I
asked were age 36-45, so I have a
wide range of ages.

5. QUESTION FOUR
Where do you live?
I was only able to hand out my questionnaire to those who lived in
the South East of England, so hopefully this will not effect my
evaluation too much. If I did want people form different areas to
answer my questionnaire I could put it up online allowing a vast
audience to reply.

6. QUESTION FIVE
What term do you think yourself best represents ‘short form’
films?
I received different responses to this question, for example:
‘Films not long enough to be considered a feature film, and has
more driven/ compact narrative.’
‘Films no longer than 30 minutes’
‘A hiatus’
All of these answers do apply to the short form, therefor those I
asked do understand what a short film is.

7. QUESTION SIX
4
3.5
3
2.5
2
1.5
1
0.5
0
Short Films
Which of the following
short films have you
seen..?
Toy Story of Terror
Day and Night
Vincent
For the Birds
Knick Knack
Two Cars One Night
Many of the media students I gave my questionnaire too had seen many of the
short films I listed, but so did those who were not media students. All of the media
students commented on other short films they had seen, for example: Paper Man,
The Black Hole, Stripes, Cargo, Soft, About a Girl, Youth and September.

8. QUESTION SEVEN
5
4
3
2
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Screening Sites
Are you familiar with
any of these following
short film screening
sites…?
Short Of The Week
Vimeo
YouTube
BBC
Most of my audience knew of YouTube and Vimeo, whereas Short Of The
Week and the BBC were not known by the older age group to show short
films.

9. QUESTION EIGHT
How often do you watch films?
1 per week
2 per week
3 per week
4 per week
5 per week
Everyone I asked at least watches one film per week and maybe even more.

10. QUESTION NINE
6
5
4
3
2
1
0
Genre
Which genre do you
enjoy watching
most?
Action
Comedy
Drama
Horror
Social Realism
The most popular genre was Horror and then drama, which my short film will
be a drama so it will appeal to my target audience.

11. QUESTION TEN
Do you watch short films?
Yes
No
Generally those I asked do not go
out of their way to watch short films,
and most that do are media
students.

12. QUESTION ELEVEN
7
6
5
4
3
2
1
0
How often do you watch short films?
Daily Weekly Monthly Yearly Never
Mainly those who I asked generally watch short films yearly or monthly, the short form is not
something they would go out of their way to watch, however it was feature films it would be weekly
or daily.

13. QUESTION TWELVE
12
10
8
6
4
2
0
Access
Do you find it easy to
access or find short
films?
Yes
No
The main answer to this question was no they don’t find it easy to access
short films, therefor this may be the reason why not many watch short films
regularly.

14. QUESTION THIRTEEN
Are there any themes or issues you consider not being
explored enough in film?
I received different responses for this question for example:
‘How adults are perceived as always right when they are wrong.’
‘Coming of age, parental abuse (spoilt children).
‘Stereotyping mental illness’
All of these replies, would be particularly interesting to explore with
film.

15. QUESTION FOURTEEN
4
3
2
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Type of group
Which type of group do
you consider to be
underrepresented in film?
Teenagers
Adults
Children
Authority
Parents
Lowe Class
Majority of those I asked believed that parents are underrepresented in films and
then adults in general, my synopsis is including parents and the adult group, so I
am going to try and not underrepresent them in my short film.

16. QUESTION FIFTEEN
Are there any aspects of British social culture that you feel
could be effectively explored in a short film?
I received different responses for this question, for example:
‘Food consumption, architecture.’
‘Education in Britain and the prices of university.’
‘How different generations interact with each other more accurately
than a feature length.’

17. CONCLUSION
In conclusion from what quantitative research I’ve collected my
audience enjoy most the genres Horror and Drama, therefor I want
my story to be a drama and perhaps have horror features, for
example having dark lighting and suspense. Also I asked what
themes and issues would like to be seen explored, and I had
response - ‘How adults are perceived as always right when they are
wrong.’ This is a issue I want to explore in my story and I think I can
effectively do this. My audience also believe that parents are
underrepresented in films so I am going to experiment with this
representation.