Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015

Paul Slack : 972-816-8548 : pslack@vendesocial.com
1
enmoredesign.com
Capture & Convert:
5 surefire tactics to turn
browsers into buyers
Brought to You By:
Watch the webinar replay at
http://vendesocial.com/social-media-webinars/

Objective
2
1. Deliver value
2. Understand buyer
behavior
3. Tie tactics to strategy
4. Answer your
questions

Complementary Consultation
3
1. Website & SM
Analysis
2. SEO Analysis
3. 30 min. strategic
consultation

AboutVende Social
4
Enabling,Equipping,
Empowering Businesses
for Social Media
Success

AboutPromoshin
5
Provides animated video
marketing:
• Increase conversions &
engagement
• Over 800 videos
• Learn more at promoshin.com

Embrace Innovation
6

Unlocking the Keys
1. Getting in front of CUSTOMERS
2. Making more SALES
3. Generating more REVENUE

TYPICAL BUYER

LOVES HIS FAMILY

HARD WORKER

USES THEINTERNET

LOVES TO SHOP AND BUY…

BUT HATES TO BE SOLD!

“I’M IN CONTROL!”

BUYS FIRST ON EMOTION
• Safety/Security
• Pleasure
• Esteem
• Fear of loss

THEN WITH RATIONAL THINKING
• Price
• Features
• Reliability

18
Clark is Now Part of Your Marketing Department
Whether you
like it or not…

Word of Mouth Advertising on Steroids!

 Help people have a great
time in your industry
 Answer questions
 Point in the right
direction
Social Media Concierge

CUSTOMER LIFE CYCLE
1. Become aware of your business,
2. Build trust in your company,
3. Share your information with others in the
decision cycle,
4. Ultimately purchases products & services
from you

NOW BUYER
1. Desire
2. Means
3. Compelling event

NOW BUYER

FUTURE BUYER
Target Audience, BUT
missing one or two:
• Desire
• Means
• Compelling Event

CHANGING FOCUS
Dreamer
Learner
Evaluator
Buyer
Future
Buyer

DON’T GET ME WRONG
Don’t dump your Now
Buyer strategy all
together….

READY TO JUMP IN?
Capture &
Convert:
5 surefire tactics to
turn browsers into
buyers

How to Turn Browsers into Buyers
30

Listening
31
Using key phrases for:
Monitoring
conversations.
Searching for people.
Identifying content.
Looking for people
talking about you or
your competitors.

Listening Example

Building Community
33
Three A’s:
 Awareness
 Activation
 Advertising

Building Community
35
Three A’s:
 Awareness
 Activation
 Advertising

Advertising
36
Boost
Posts!

Facebook Ads
37
Facebook
Changes
Algorithm

Advertising
38
Just .14
cents per
click!

39

Broadcasting
40

Recipe for Success
41
20-30% Creating engagement
20-30% Curated
20-30% Drive traffic
10-20% In other’s environments
10-20% Promotional

Video Drives Engagement

Driving Users Back To You

Broadcasting – Promoting Blog
44

Content
45

Content
46
 Awareness
o 30%-40%
 Evaluation
o 30%-40%
 Purchase/Decision
o 20%-40%

Content
47
Strategic Content
Marketing
More than
Valuable…Remarkable

Remarkable & Compelling
49
1.Stories sell
2.Instructional How-To’s
3.FAQs
4.Product demo
5.Infographics
6.Lists/organized content
7.Industry updates
8.Controversial

Video Content
50
1. YouTube is 2nd largest search engine
2. Search engines love it!
3. Not commercials
4. 30 seconds to 3 minutes tops

Benefits of Video
51
1. More traffic
2. Improved conversions
3. Perfect pitch
4. Liven up your story
5. Improved info. retention

Convert
52
Remember ABCs:
Monthly offers &
promotions
90:10 Rule
Contact numbers in
profiles
Calls-to-action
Ties to website

90:10 Rule
53
PROMOTIONAL BROADCAST
NON-COMMERCIAL BROADCASTS
Every
9
1
earns the right for

Promotional
54
Call to Action!

Tactical Wheel
56

Summary
57
1. Identify how our customers research online.
2. Identify what type of information is important to them.
3. Produce content that meets their needs.
4. Optimize content for search engine rankings.
5. Promote content organically in social media.
6. Provide multiple ways for interested buyers to learn more.
7. Advertise content in search and social media
8. Leverage happy customer reviews (Yelp & G+)

Next Steps
58
1. Free eBook
2. Slides and Replay
3. One on One Consultation
• Reach out to Christy Wyatt
• cwyatt@vendesocial.com
• 888-539-1333

59
enmoredesign.com
Capture & Convert
• Thanks for Watching!
• Time Questions! Brought to You By:
Watch the webinar replay at
http://vendesocial.com/social-media-webinars/

Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015

Recomendados

Recomendados

Mais conteúdo relacionado

Último

Último (20)

Destaque

Destaque (20)

Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015

Notas do Editor