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By Penn Schoen Berland
 Penn Schoen Berland has advised Fortune 500 CEOs and heads of state
through some of the world’s most high-profile political and corporate
crises and issues.
 Have successfully developed three part framework for efficient corporate
crisis & issues management
Crisis is any unplanned event, or occurrence of events that has a specific
undesirable consequences.They can occur at any time and under the
most critical circumstances
 Before the Crisis: We carry out research to evaluate how a crisis might
arise, its impact and how competitors will react to it. Based on the
develop different potential responses and then test their effectiveness,
that an effective crisis & issues management plan is ready.
 During the Crisis: Second phase is the defence phase of crisis
management. In this phase, we carry out flash polls of target audiences to
determine how you are being affected by the crisis news. Our research
develop response strategies that are independent of the news cycle.
 Rehabilitation, after a crisis, Penn Schoen Berland team will help you to
solve the lingering concerns, recapture lost ground, and develop a
restore your momentum.
Penn Schoen Berland
sa@ps-b.com
THANK YOU.

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Effective Crisis Management & Communication Strategy: Penn Schoen Berland

  • 1. By Penn Schoen Berland
  • 2.  Penn Schoen Berland has advised Fortune 500 CEOs and heads of state through some of the world’s most high-profile political and corporate crises and issues.  Have successfully developed three part framework for efficient corporate crisis & issues management Crisis is any unplanned event, or occurrence of events that has a specific undesirable consequences.They can occur at any time and under the most critical circumstances
  • 3.  Before the Crisis: We carry out research to evaluate how a crisis might arise, its impact and how competitors will react to it. Based on the develop different potential responses and then test their effectiveness, that an effective crisis & issues management plan is ready.  During the Crisis: Second phase is the defence phase of crisis management. In this phase, we carry out flash polls of target audiences to determine how you are being affected by the crisis news. Our research develop response strategies that are independent of the news cycle.  Rehabilitation, after a crisis, Penn Schoen Berland team will help you to solve the lingering concerns, recapture lost ground, and develop a restore your momentum.