1. Elm City Consulting, LLC
Social Media: Global Impact on Political
Engagement, Youth, & Privacy
Pat Sabosik, President
Elm City Consulting, LLC
8 April 2016
An Overview of Social Media

2. Elm City Consulting, LLC
Social is Digital
 The social in social media [implies] the tools, places
and services that allow people to gather for social
interaction.
 Social media allows individuals to gather and express
themselves in a much more simple and immediate
fashion.
 By giving people this capability, they not only have
the ability to share ideas, opinions and other
contents, but also (if they wish) gain notoriety, and
expand their influence.
http://www.shoutmeloud.com/how-much-has-social-media-changed-society.html
Social Media Changes the Way People Connect

3. Who Are Internet Users
Elm City Consulting, LLC
Millenials are largest
cohort, 95 million
strong vs baby
boomers, 78 million
strong
Age distribution of
internet users
worldwide skews
towards younger online
audiences with more
than half of online
users are 34 years of
age and younger
http://www.statista.com/markets/424/topic/537/demographics-use/

4. Mobile Leads Usage of Digital Media
Elm City Consulting, LLChttp://www.kpcb.com/internet-trends

5. For Millenials, 44% Use Camera / Video
Function Daily...76% Post on Social Media
Elm City Consulting, LLChttp://www.kpcb.com/internet-trends

6. Let’s Take a Look at Some Trends in
Connectivity and Social Media
Elm City Consulting, LLC
And…57% is not yet, representing an opportunity

7. Internet Connects People Worldwide
Elm City Consulting, LLC
Social is Connections & Connectivity

8. How Are Emerging Markets Using Social
Media? Information, News, Entertainment
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9. Social Connections are Global
Elm City Consulting, LLC
Social Is Now Global
Big growth
internet markets
are China & India

10. Messaging Apps Are the New Driver in
Social Media Engagement
Elm City Consulting, LLC
MAU = Monthly Active Users

11. And… Message Apps are Global
Elm City Consulting, LLC

12. Twitter’s Global Reach
Elm City Consulting, LLC
https://about.twitter.com/company
Social Media is Global

13. Twitter
 Twitter gives citizens all over the world a voice, a way
to comment, in real time, on situations as they
develop
 Twitter is the people’s news
 Twitter comments don’t die, they stay active as the
movement stays active
 #’s change the way we think about engagement and
trends
Elm City Consulting, LLC
Social Media Changes the Way People Connect

14. Closer to Home and Trending
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Social is Current & a Continuum

15. Twitter’s Global Reach, By Country
Elm City Consulting, LLC
Top 10 per capita Top 10 per # users
Kuwait USA
Netherlands UK
Brunai Canada
UK Australia
USA Brazil
Chile Germany
Ireland Netherlands
Canada France
Sweden India
Puerto Rico South Africa
China would be
high on this list but
doesn’t allow
Twitter. There is,
however, intense
use of Sina Weibo,
China’s Twitter-
Facebook hybrid,
which has over 100
million messages
posted per day.
http://www.forbes.com/sites/victorlipman/2014/05/24/top-twitter-trends-what-countries-are-most-active-
whos-most-popular/#3d9b45d976cb. May 4, 2014

16. US Presidential Election: Trending on Twitter
Reach of Top Candidates
Elm City Consulting, LLC
#HillaryClinton, #Imwithher, #Hillary #DonaldTrump, #mexicans
#Tedcruz, #tedcruz2016#BernieSanders

17. Tweets Central to 2016 US Presidential
Campaign
 Clay Shirky’s bravura commentary on the 2016 primaries, in the
form of fifty tweets about how “social media has broken the ability of
elites to determine the boundaries of acceptable conversation.”
Elm City Consulting, LLC
Social Media is Opinionated & Biased
https://storify.com/cshirky/republican-and-democratic-parties-are-now-host-bod

18. Social & the Arab Spring
 Citizen movement 2011 and by 2012 rulers were
forced from power in Tunisia, Egypt, Lybia, and
Yemen
 Middle East & Africa used texting, email, and bogging
to communicate and share information
 Western world used social media—Twitter and
Facebook to raise awareness and report what was
happening on the ground
Elm City Consulting, LLC
Jared Keller, The Atlantic, various articles
Social is a continuum
http://www.theatlantic.com/technology/archive/2012/04/what-fuels-the-most-influential-
tweets/255453/

19. Middle East Unrest Captured in Social
Media—Tweets, Texts, Facebook
Elm City Consulting, LLChttps://en.wikipedia.org/wiki/Arab_Spring
Note: Add Country Name
Israel
Jordan
Syria
Iraq
Saudi Arabia
Egypt
Sudan
Yeman
Oman
Lybia
Tunisia
Algeria

20. Tumblr is Global, US Centric, Blogging
Platform for Opinions, Photos, Etc.
Elm City Consulting, LLC

21. Tumblr Front Page Messaging
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22. Tumblr Politics & Government Section,
US Presidential Candidate Watch Leads
Elm City Consulting, LLChttps://www.tumblr.com/search/politics+and+government

23. Tumblr Middle East Section, Mix of
Politics, Opinion, & Culture
Elm City Consulting, LLChttps://www.tumblr.com/search/middle+east

24. Tumblr Brussels Section, Less Immediate
than Twitter
Elm City Consulting, LLC
Social Media is Current & a Continuum

25. Reddit—Self-Forming Community Platform
for Reporting, Commentary & Opinion
Elm City Consulting, LLC
Social Media is Global

26. Reddit is Language Friendly
Elm City Consulting, LLC
59
Languages
supported
by Reddit
Social Media is Global

27. Reddit is Political, Established News Orgs Use
Reddit as Distribution Outlet, Reach New Readers
Elm City Consulting, LLC

28. In Summary: Third Wave and Increasing
Levels of Engagement
Elm City Consulting, LLC
 Steve Case’s new book: The Third Wave: An
Entrepreneur’s Vision of the Future
 First Wave: Build the Internet, help people connect
 Second Wave: Build software and apps to help
people engage and do things on the internet
 Third Wave: Integrate the internet into our lives, the
next digital revolution, transforming education,
healthcare giving, energy
 Changing policies & practices on privacy & security

29. Thank you
 Pat Sabosik, President
 Elm City Consulting, LLC
 psabosik@elmcityconsulting.com
Elm City Consulting, LLC