This document provides an agenda for the Corporate Social Media Summit Europe being held on November 6-7, 2012 in London. The agenda includes several panel discussions on developing successful social media strategies, identifying key influencers, using social media to enhance customer experience and brand loyalty, empowering employees to advocate for their company online, and monitoring social media to react quickly to potential crises. Panelists listed will discuss strategies and metrics their companies have used to engage audiences and build long-term relationships through social media.

1. The Corporate Social media
Summit Europe
6-7.11.2012 London

2. Question1 : How to get a response
What are the campaigns/communications/messages you have used
that have been MOST successful so far?
-contests
-pictures
-relevant information
-involve employees
-emotional messages
-human touch

3. Question2 : What are realistic
aims/what are you trying to do?
What are the key indicators/metrics/KPIs you can use to track whether
your engagement plan is working?
-lead generation
-traffic to website
-number of brand mentions
-sentiment analyzes
-depends on goals

4. Question3 : How do you DEVELOP
relationships?
What strategies have you used that have created a LONG TERM
relationship, as opposed to getting a short burst of response?
-bring ideas
-build brand ambasador programm
-know you customers and realise
what are they interesting in

5. Question4 : How do you identify Key
Influencers?
A core function of the social media director is to engage key players
OUTSIDE the company who can help you do your job
-Radian6
-Klout
-Classifications : gurus, brand
advocates, staff
-influence mapping

6. Social media for better customer
experience: How to enhance brand
loyalty and boost reputation.
Martha Roberts, Head of Service Communications, Royal Mail
Prelini Chiechi, Director, EMEA Marketing, Lithium

13. Empower your employees with the
right tools to become successful
advocates for your company online
Michael Stenberg, Vice President Web & Infrastructure, Siemens AG
Christian Maybaum, Global Social Media Coordinator Corporate
Communications, Deutsche Post DHL
Dennis Adekunle, Director, Social Media & Collaborative Services, GSK

18. Disasters happen faster over social:
How you can monitor better to react
faster and avoid crises
Jan Christensen, Head of Corporate Social Media, The LEGO Group
Amanda Kamin, Head of Issues management, Visa Europe
Andy Donaldson, Online Communications Manager, Visa Europe