Social Selling Introduction
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Social Selling introductory staff training session.
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Social Selling Introduction
- 1. Social Selling November 2014 Prue Carlton
- 2. An inspiring story 2012 Launch of IBM Smart Cloud Success 400% increase in sales in the first 3 months Strategy • Share valuable information • Put a face to the brand Source: Inside View, Aug 2014
- 3. Growth in Social Media: 2014 LinkedIn has a growing 3.9 million Australian users 1/3 working population and 35% decision-makers Sources: Yellow Social Media Report 2014, Social Media News YouTube 13 million unique active Australian viewers Rapidly growing, 100 hours of video added per minute Twitter has 2.9 million active Australian users Number one network for the fast spread of information
- 4. YouTube 1 in 3 use online video as a source of information The customer has changed White papers 54% read white papers as part of their research Blogs and forums 81% read blogs, comment, post reviews Search 85% B2B customers search the web before making a purchase decision LinkedIn 74% use LinkedIn to network and connect with vendors in groups Twitter 42% use Twitter to consume, share and post content and look for support Source: Marketing Think, July 2013
- 5. • Establish yourself as a trusted source • Enhance your online profile • Multiply the reach of your marketing efforts Why Social Selling? Mike A great summary of current issues: Where is technology taking business? http://bit.ly/11ZFT Tim Thanks Mike. Definitely worth a read.
- 6. Getting started 1. Set up your profiles on LinkedIn and Twitter 2. Connect with people 3. Book time in your calendar for social media
- 7. Social Seller Prompts Watch your inbox for Social Seller prompt ❶ Log in to your social media account ❷ Copy / paste the suggested post and click share or tweet. ❸
- 8. What else can I share? • Customer stories • Great articles you’ve read • Videos and infographics • Interesting statistics • Behind the scenes photos • Employee profiles • Live event photos
- 9. Collaborate with others • Local community groups • Charities you support • Business partners • Customers • Industry bodies Your partners can help you reach new audiences.
- 10. What time of day is best? When are people checking? Either ends of the day What platforms specifically? LinkedIn: Tuesday to Thursday. Peak times Noon, 5-6 pm. Twitter: Monday to Thursday. Peak times 1-3pm. Source: Yellow Social Media, SurePayroll infographic 2014
- 11. Next Steps 1. Set up your LinkedIn and Twitter profiles 2. Make connections 3. Book a weekly social media time in your calendar 4. Keep an eye out for the social seller emails 5. Engage, post other content • Check out the Resources Kit