October 4th Webinar Slides - AWWA Creating Community – Better India Through Better Water
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On October 4th, David LaFrance CEO from the American Water Works Association (AWWA) and Gaurav Sood from AWWA India shared their insights gained from the first year developing community in India.
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October 4th Webinar Slides - AWWA Creating Community – Better India Through Better Water
- 1. Creating an International Community Why and How AWWA Decided to Open and Office in India By David LaFrance, AWWA Gaurav Sood, AWWAIndia
- 2. AWWA Faced a Saturated Market 0.528 Billion Population $17 Trillion GDP HSBC Report: Global market will increase 2-3% per year over next 4 decades AND emerging markets will contribute twice as much as developed economies. 7% 24% 7.106 Billion Population $72 Trillion GDP
- 3. AWWA’s Reach Beyond North America
- 4. AWWA’s Reach Beyond North America International Members Members = 1,069 Countries = 91 ACE16 Attendees = 442 from 52 countries ACE Announcement = 5 Languages
- 5. Initial Strategy Purpose Focus AWWA’s international efforts on countries with demonstrated demand for AWWA offerings by leveraging the synergy between AWWA staff and the volunteer International Council
- 6. FOCUS • Countries with Proven Demand • Publication Sales • Membership • ACE Attendance • ACE Exhibits • Countries with Capability & Capacity • AFFORDABILITY--GDP/Capita • PUBLIC HEALTH NEEDS--Human Development Index (HDI) • PROTECTION--Rule of Law Index (RLI) • ENTRY--Global Competitive Index (GCI)
- 8. AWWAIndia A Better India Through Better Water
- 9. AWWAIndia – Goals & Objectives • Market Visibility • Thought Leadership • Product Sales • Revenue
- 11. Behind the Scenes • Developed AWWAIndia Business Plan – Q2 2014 • Establishment of AWWAIndia Strategic Board • Introduced AWWAIndia – Q1 2015 • Contract with MCI for India Office – March 2015 • Established AWWAIndia Office in Mumbai – July 2015 • Staff & Board Orientation
- 12. Building Awareness: AWWAIndia Website
- 13. Building Awareness: EDM Campaign Calendar Months Oct'15 Dec'15 Jan'16 Feb'16 Mar'16 Apr'16 May'16 Date 5 20 26 30 23 15 20 22 25 16 23 25 26 9 15 22 23 31 5 6 8 19 26 12 24 31 eDMno. 1 2 3 4 5 6 7 8 9 10 11 12
- 15. Awareness & Building Engagement • Investigative Trips With Workshops • AWWAIndia Office Launch Event • Engage and Support other Associations • Presidential Tours and Workshops • Promotional Booths at Industry Events • History of Chlorination in America • Sharing Case Studies and Best Practices • Round Table Discussions • Getting Featured in Trade Publications
- 16. AWWAIndia Growth Story 130% Growth in Individual Membership (200 members from 87 members) 300% Growth in Service Providers Membership (3 service providers from 0) 100% Growth in Utility Membership (1 Utility from 0)
- 17. NEXT STEPS • Re-evaluate focus countries – Q3 2016 • Update membership and training goals – Q3 2016 • Develop AWWAIndia Training Calendar – Q4 2016 • Launch India Specific E-Newsletter – Q1 2017 • AWWA session at IWWA conference – Q1 2017 • Expand international footprint at ACE – Q2 2017 • AWWAIndia Conference – Q4 2017
- 18. Thank you