O slideshow foi denunciado.
Seu SlideShare está sendo baixado. ×

Blythe campbell secret of invisibility for prsa npd

Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Próximos SlideShares
Let's Talk About Fear
Let's Talk About Fear
Carregando em…3
×

Confira estes a seguir

1 de 61 Anúncio
Anúncio

Mais Conteúdo rRelacionado

Diapositivos para si (19)

Semelhante a Blythe campbell secret of invisibility for prsa npd (20)

Anúncio

Mais de prsanpd (18)

Mais recentes (20)

Anúncio

Blythe campbell secret of invisibility for prsa npd

  1. 1. Blythe Campbell The Secrets of Invisibility: How to be a Great Ghostwriter without Losing Your Voice
  2. 2. the Secret of INVISIBILITY
  3. 3. the Secret of HOW TO BE A GREAT GHOSTWRITER INVISIBILITY
  4. 4. the Secret of HOW TO BE A GREAT GHOSTWRITER WITHOUT LOSING YOUR VOICE INVISIBILITY
  5. 5. the Secret of HOW TO BE A GREAT GHOSTWRITER WITHOUT LOSING YOUR VOICE INVISIBILITY Blythe Campbell
  6. 6. Peggy Noonan, speechwriter for Reagan
  7. 7. Carolyn Keene... or Mildred Wirt Benson?
  8. 8. ARTICLES
  9. 9. ARTICLES OPINION COLUMNS
  10. 10. ARTICLES OPINION COLUMNS LETTERS TO THE EDITOR
  11. 11. ARTICLES OPINION COLUMNS LETTERS TO THE EDITOR PUBLIC TESTIMONY
  12. 12. ARTICLES OPINION COLUMNS LETTERS TO THE EDITOR PUBLIC TESTIMONY BLOGS
  13. 13. MEMOIRSARTICLES OPINION COLUMNS LETTERS TO THE EDITOR PUBLIC TESTIMONY BLOGS
  14. 14. MEMOIRS TEXTBOOKS ARTICLES OPINION COLUMNS LETTERS TO THE EDITOR PUBLIC TESTIMONY BLOGS
  15. 15. MEMOIRS TEXTBOOKS EMAIL + MEMOS ARTICLES OPINION COLUMNS LETTERS TO THE EDITOR PUBLIC TESTIMONY BLOGS
  16. 16. MEMOIRS TEXTBOOKS EMAIL + MEMOS LETTERS ARTICLES OPINION COLUMNS LETTERS TO THE EDITOR PUBLIC TESTIMONY BLOGS
  17. 17. MEMOIRS TEXTBOOKS EMAIL + MEMOS LETTERS WHITE PAPERS ARTICLES OPINION COLUMNS LETTERS TO THE EDITOR PUBLIC TESTIMONY BLOGS
  18. 18. PREPARE YOURSELF: Topic Client Time
  19. 19. PREPARE YOURSELF: Topic Client Time
  20. 20. PREPARE YOURSELF: Topic Client Time
  21. 21. PREPARE YOURSELF: Topic Client Time
  22. 22. CAPTURING YOUR CLIENT’S VOICE
  23. 23. CAPTURING YOUR CLIENT’S VOICE X?
  24. 24. CAPTURING YOUR CLIENT’S VOICE X? X!
  25. 25. CAPTURING YOUR CLIENT’S VOICE X? X.X!
  26. 26. WHAT DO YOU WANT PEOPLE TO DO WHEN THEY READ THIS?
  27. 27. HOW DO YOU WANT PEOPLE TO FEEL WHEN THEY READ THIS?
  28. 28. TAKING NOTES
  29. 29. ASK FOR EMAILS.
  30. 30. ASK FOR EMAILS. LOOK FOR COMMON PHRASES.
  31. 31. ASK FOR EMAILS. LOOK FOR COMMON PHRASES. LOOK FOR UNUSUAL WORDS.
  32. 32. ASK FOR EMAILS. LOOK FOR COMMON PHRASES. LOOK FOR UNUSUAL WORDS. LOOK AT WORD LENGTH.
  33. 33. ASK FOR EMAILS. LOOK FOR COMMON PHRASES. LOOK FOR UNUSUAL WORDS. LOOK AT WORD LENGTH. LOOK AT SENTENCE LENGTH.
  34. 34. ASK FOR EMAILS. LOOK FOR COMMON PHRASES. LOOK FOR UNUSUAL WORDS. LOOK AT WORD LENGTH. LOOK AT SENTENCE LENGTH. WHAT’S THE POINT OF VIEW?
  35. 35. “big oil companies” “current majority party” “prudent business principles” “optimum cost management” “capital spending cutbacks”
  36. 36. LISTEN TO THEM IN A NATURAL SETTING.
  37. 37. a Meeting LISTEN TO THEM IN A NATURAL SETTING.
  38. 38. a Meeting the Phone LISTEN TO THEM IN A NATURAL SETTING.
  39. 39. LISTEN TO THEM IN A NATURAL SETTING. a Meeting the Phone a Social Setting
  40. 40. REVISE.
  41. 41. REVISE. ( leave plenty of time to )
  42. 42. FOR SPEECHES:
  43. 43. FOR WRITTEN MATERIAL:
  44. 44. THE UPSIDES
  45. 45. THE DOWNSIDES
  46. 46. “I decided to leave speechwriting after a post-election challenge from a friend who paraphrased George Orwell:
  47. 47. “I decided to leave speechwriting after a post-election challenge from a friend who paraphrased George Orwell: ‘You should do anything for your side but write for it.’
  48. 48. “I decided to leave speechwriting after a post-election challenge from a friend who paraphrased George Orwell: ‘You should do anything for your side but write for it.’ If you stay where you are, you will let politics decide what you do and do not write, do and do not see.
  49. 49. “I decided to leave speechwriting after a post-election challenge from a friend who paraphrased George Orwell: ‘You should do anything for your side but write for it.’ If you stay where you are, you will let politics decide what you do and do not write, do and do not see. Or you can take whatever talent you have and be a writer.
  50. 50. “I decided to leave speechwriting after a post-election challenge from a friend who paraphrased George Orwell: ‘You should do anything for your side but write for it.’ If you stay where you are, you will let politics decide what you do and do not write, do and do not see. Or you can take whatever talent you have and be a writer. You have to decide.’’
  51. 51. IS GHOSTWRITING ETHICAL?
  52. 52. THANK YOU blythe@alaskan.com @BlytheCampbell

×