The document discusses Gestalt principles of visual organization, which were proposed by German psychologists in the early 1900s. It describes the principles of proximity, similarity, good continuity, and closure. Proximity refers to how closely associated features that are close together are perceived to be. Similarity refers to how similar-looking features are associated. Good continuity is the preference for smooth, continuous shapes over abrupt changes. Closure is the preference for closed rather than open figures.

2. Short term memory

3. Working memorySimon G IT@P

5. Visual perception Gestalt Principles of visual Organization: some examples

7. 3 German psychologists

9. Smallness

10. SymmetryM

12. Similarity

13. Good Continuity

15. Proximity – Features that are close together are associated

16. Proximity – Features that are close together are associated Violation!

17. Similarity– Features that look similar are associated Icon families

18. Similarity– Features that look similar are associated

19. Similarity– Features that look similar are associated

20. Proximity + Similarity

21. Good continuity– We prefer smooth continuity to abrupt changes

22. Good continuity– We prefer smooth continuity to abrupt changes

23. Good continuity– Brain continues shapes beyond their ending point; flow

24. Good continuity

25. Good continuity

26. Good continuity

27. Closure– Brain prefers closed rather than open figures

28. Closure– Brain prefers closed rather than open figures

30. Eye sight Contrast sensitivity Irradiation: The quick red fox jumps over the lazy brown dog The quick red fox jumps over the lazy brown dog The quick red fox jumps over the lazy brown dog The quick red fox jumps over the lazy brown dog S S