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17 homepage usability
1.
Research & Evaluation Requirements Analysis Conceptual Design Production
Launch Identify users / user groups Understand user goals & needs Understand client goals & needs Technical requirements & limitations Research previous versions Research competition
2.
Research & Evaluation Requirements Analysis Conceptual Design Production
Launch Sketches Mockups, wireframes, prototypes Prototype evaluation Information architecture Brainstorming
3.
Homepage Usability
4.
5.
Homepage goals Communicate site
purpose Provide info about company/organization Reveal site content - through examples Show site structure & navigation Enable site search Establish identity & credibility - graphics
6.
Communicate site purpose Name & Logo Tag
line What site/company does High priority tasks
7.
Tag line Communicate site
purpose Brief Descriptive To the point Catchy !
8.
Communicate site purpose Name & Logo Tag
line What site/company does High priority tasks
9.
Communicate site purpose What
site/company does How? High priority tasks What can I do here? Where do I start?
10.
Communicate site purpose What
site/company does How?High priority tasks What can I do here? Where do I start? Above the “fold” !