Social Media Engagement Ladder
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The document discusses the importance of using social media to build relationships with customers and increase profits. It notes that customers now have more control and influence than businesses and expect companies to engage with them on social media. It emphasizes that businesses need a strategy for social media that allows them to monitor conversations, engage early and helpfully, and build trust and credibility with customers. The document suggests tools like Google alerts and Twitter to track brand mentions and stay involved in conversations.
![Building Relationships Increasing Profits Increasing Profits ,[object Object],with Michele Price (c) 2010](https://image.slidesharecdn.com/gailbnimywebinar-100623164657-phpapp01/85/Social-Media-Engagement-Ladder-1-320.jpg)
![Social Smochial ,[object Object],“ What’s the big deal already? Your Grandmother taught you manners eh. Go talk amongst yourselves.” (c) 2010](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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