Driving Behavioral Change for Information Management through Data-Driven Gree...
Smartphone Security
1. Special Report:Smartphone Security American Pulse™, Feb-2011 8,225 respondents participated in the 1st February American Pulse conducted 2/2-2/4/2011. Margin of error is +/- 1.1%. BIGresearch® 450 W. Wilson Bridge Rd. Suite 370 Worthington, OH 43085 Ph: 614-846-0146
2. Almost half of Adults 18-34 own smartphones, while nearly 9 in 10 Adults 55+ do NOT Source: American Pulse™, Feb-2011, N=8225
3. About 1 in 3 have privacy concerns about information stored in smartphones Source: American Pulse™, Feb-2011, N=8225
4. All ages worry equally about identity theft; youth worry more about damage to social life If your smartphone were stolen, how concerned would you be that your identity or finances could be stolen? How concerned would you be that your social life (via Facebook, Twitter, etc) could be disrupted? Source: American Pulse™, Feb-2011, N=8225
5. Do security issues hurt smartphone sales? Do security issues influence your decision to NOT own a smartphone? (Non-Smartphone Owners) Source: American Pulse™, Feb-2011, N=8225
6. Contact For media inquiries:Chrissy Wissinger, Communications Managerchrissy@bigresearch.com 614-846-0146 Disclaimer BIGresearch® is a registered trademark of Prosper Business Development Corp. Services are delivered by Prosper and/or a Prosper affiliated company (“Prosper”). Prosper makes no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing BIGresearch® statistics; or the BIGresearch® data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.