Gary Drenik, CEO of Prosper, explains why the C-Suite needs to focus on an organic growth strategy using new cloud-based marketplace insight and analytic services.

1. www.ProsperDiscovery.com©Prosper®
Automated Approach
to Smarter Strategy
Era of Business
Disruption
Why the C-Suite
Needs to Focus On
An Organic Growth
Strategy

2. www.ProsperDiscovery.com©Prosper®
Challenges For Today’s C-Level Executive
Less robust economy
 Looks to be relatively tepid for several years
Hyper competition from online marketers
Changing consumers
 Skittish about economic status
 Uncertain about the future
 Less loyal than ever
 New set of buying behaviors that can be changed or
influenced by the latest breaking news

3. www.ProsperDiscovery.com©Prosper®
Old Business Models Have Been Disrupted
The need for information has never been greater.
A recent article in the Harvard Business Review said
companies who use data are “few and far between.”
Study also showed that those companies who have a
“culture of evidence-based decision making have all
seen improvements in business performance.”

4. www.ProsperDiscovery.com©Prosper®
Why The Disconnect From Evidence-Based
Decisions?
 Corporate culture
 Lack of expertise within the
organization
 Missing good information
 Cost
 Time
 Risk
 History
 Fear of change

5. www.ProsperDiscovery.com©Prosper®
In Big Data World, C-Level Largely Overlooked
Senior level decision makers need key strategic
customer insights now—not 18 months from now.
Collaboration among C-Suite requires common set of
information/insights.
Cloud-based intelligence services that integrate and
analyze data offer a new way to jump start organic
growth.

6. www.ProsperDiscovery.com©Prosper®
Making Evidence-Based Decisions
By integrating key data from numerous sources,
analyzing and visualizing it in charts/graphs, the C-
level has the intelligence necessary to make
evidence-based decisions (based on holistic view).
Executives can monitor key elements of their business
each month such as
 Impact of economy on customers
 Future spending plans
 How well their brand is performing
 What is motivating customers to shop their stores or their
competitors
 Which media channels influence them to spend

7. www.ProsperDiscovery.com©Prosper®
In tough times, C-level tends to fall back on financial
engineering—cost cutting, stock buy backs, merging
& acquiring, etc.
While these look good on paper, these efforts are not
a long-term solution.
Cloud-based intelligence services provide the total
market intelligence required for better strategy,
development and ongoing decision making
necessary for sustainable growth of revenue and
profits.
Organic Growth That Generates Sustainable
Revenues & Profits Must Not Be Abandoned

8. www.ProsperDiscovery.com©Prosper®
Click Here To Read The Full Post on LinkedIn
Written By: Gary Drenik
CEO, Prosper Insights & Analytics™