Consumer Snapshot April 2015

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April 2015
Consumer Snapshot

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sentiment strategy
Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or
obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of
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April 2015
outlook by age

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sentiment
consumer sentiment
month-over-month, confidence bobbles 1.5
points to 49.0% in April, even with February
very confident/confident in chances for a strong economy
{adults 18+}
Source: Prosper Insights & Analytics
13 month summary
with gas prices remaining relatively low,
consumers continue on a pretty confident track
for 2015
41.2%
49.0%
30%
35%
40%
45%
50%
55%

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sentiment
confidence continues to climb
consumers push past recession-era pessimism
with the current reading eclipsing pre-downturn
Apr-07 by more than two points
Source: Prosper Insights & Analytics
very confident/confident in chances for a strong economy
{adults 18+}
will confidence lead to spending growth?
consumer sentiment
month-over-month, confidence bobbles 1.5
points to 49.0% in April, even with February
13 month summary
with gas prices remaining relatively low,
consumers continue on a pretty confident track
for 2015
46.5%
23.0%
49.0%
0%
10%
20%
30%
40%
50%
60%

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strategy
practicality & focus on needs
{adults 18+}
practical purchases
with confidence dipping a point this month, it
appears that consumers’ practical sentiment
responds
continued focus on needs
those focused on just what they need at the
store also rises a point month-over-month to
a current 46.3%
Source: Prosper Insights & Analytics
in April, 39.2% assert pragmatic purchase
intentions, rising marginally from March,
though resting 2.5 points below Apr-14
48.5%
46.3%
41.7%
39.2%
30%
35%
40%
45%
50%
55%
I have become more practical and realistic in my
purchases
I focus more on what I NEED rather than what I WANT
April’s reading resides two points below a
year ago

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outlook by age
a generation of contradictions
Source: Prosper Insights & Analytics
confidence / practicality
{by age}
49.0%
39.2%
0% 20% 40% 60%
Adults
18+
18-34
35-54
55+
Confident/Very Confident in Economy
Have Become More Practical in Purchases
while younger consumers express the highest
confidence in the economy, they are also most
likely to assert practicality when purchasing

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outlook by age
a generation of contradictions
Source: Prosper Insights & Analytics
employment layoffs / direction of gas prices
{by age}
19.3%
43.4%
0% 10% 20% 30% 40% 50%
Adults
18+
18-34
35-54
55+
"More" Layoffs in Next 6 Months
Expect Higher Gas Prices
a generation of skeptics?
more than one in five (22.3%) 18-34 year olds
expect “more” layoffs over the next six months,
higher than their older counterparts
a substantial number of consumers overall
(43.4%) feel that pump prices will rise by the end
of April, but this figure rises to 45.3% among 18-34
year olds
while younger consumers express the highest
confidence in the economy, they are also most
likely to assert practicality when purchasing

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38.8%
40.8%
0% 20% 40% 60%
Adults
18+
18-34
35-54
55+
Saving Enough for Future Needs
Somewhat/Very Financially Stable
outlook by age
Source: Prosper Insights & Analytics
employment layoffs / direction of gas prices
{by age}
a generation of savers
nearly half (46.1%) of 18-34 year olds indicate
they are saving enough for future needs, yet are
less likely to feel financially stable
a generation of contradictions
a generation of skeptics?
more than one in five (22.3%) 18-34 year olds
expect “more” layoffs over the next six months,
higher than their older counterparts
a substantial number of consumers overall
(43.4%) feel that pump prices will rise by the end
of April, but this figure rises to 45.3% among 18-34
year olds
while younger consumers express the highest
confidence in the economy, they are also most
likely to assert practicality when purchasing

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Pam Goodfellow
Consumer Insights Director
Prosper Insights & Analytics™
pam@goProsper.com
ProsperDiscovery.com
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