It is evident from the current market scenario that unless we are in front of the masses, we are not going to survive. To go by the basics, lets begin the journey of Marketing 2.0, break the clutter and do more sales!

1. Does your
offline
marketing
needs
digital
support?

2. Some key questions need answers
• Do you want your sales or lead generation go up considerably?
• Sales and lead generation is not as good as offline marketing funnel
is not really filling up leads sufficiently
• If there is a budget constraint in executing a marketing or lead
generation model?

3. Why sales could be low?
• Factors affecting for low sales
• When communications to the target audience are off
• Lots of competition in the market of operation
• If the promotions are done in the wrong media
• If the products are not positioned the way it should be done using
the right media
• Targeting a wrong geographic area to market
• Competition is aggressive in their promotion and has reached out
to a wide set of audience

4. Difference between Online and offline
marketing?
• Offline marketing is like a shooting in the dark i.e. you are still looking for people who may buy
your services and unsure if you are talking to the right audience
• Online Marketing is building your brand in front of the right audience and the right audience is
your future business. Through various digital channels you attract clients to do business with you.
Elements Online Marketing Offline Marketing
Marketing Penetration High – Easy to target variety of
markets at one go
Low – Difficult to reach
multitude of target audience at
one go
Approach to customer Just through click A long and winding process
Product Promotion Cheap and Fast Costly and Time Consuming
Manpower Less people to manage Large workforce needed
Expenses Low High
Return on investment Sometimes immediate Slow and over a period of long
time
Some Key differences

5. Where to focus on Marketing and why?
• Offline Marketing requires to hunt for customers by being away from the office, networking, or
spending money creating advertisements.
• Digital Marketing requires gaining deep understanding of those you are trying to attract – for an
immediate sale or a sale in the future
Marketing Focus must be based on
where you are at in your business.
• If your business has been successful in offline marketing but you feel you’re missing and entire
audience online, then introduce digital marketing to gain more traction.
• If you feel that you have maxed out your offline marketing or that it just doesn’t work anymore, then
doing digital marketing is worth the effort.

6. Things to do for Digital Marketing
1. Define your target audience to the max possible. e.g. if you have an
unstitched clothing product, instead of defining only the age group,
define – occasion, cities, demographics, income level as well.
2. Write a clear, concise and relevant message for each group or
subgroups
3. Optimise website so that it reflects what the message is all about
4. Be on social media which is strategic and relevant to your product
5. Start building your email list
6. Begin interacting online with others who blog and share the same
target audience but without over doing it.

7. What to use more: Digital or Traditional
• What is the sales figure that you wish to achieve
• Who are the target audience and what medium are they very
comfortable with
• How much time you want them to spend on learning about your
product
• What is the call to action and how equip you are in fulfilling them and
• What is the level of engagement you are seeking from the audience
Do you have answers for these:

8. Offline needs digital support!
As many individuals are getting exposed to digital
mediums and are exploiting them to gain insights
about your product, Offline marketing needs digital
support to reiterate and create a dynamic presence
where customers flock!

9. We help companies to optimise
marketing that results in better sales
We are

10. Let us help you to bring in
more sales.
Call us or email us.