Learn how to optimize your LinkedIn profile so you turn up in more searches.

1. How to
Keyword-
Optimize Your
LinkedIn Profile

2. Search is different on LinkedIn than
Google…
Most common searches are:
Name
Company
Title
Topic/Service
People will search
on anything!
www.proresource.com

3. How LinkedIn Search Ranks Results
1. Relevance
• 1st level connections with profiles
close to 100% complete plus the
most connections and groups in
common
• 1st level connections by level of
completeness
• 2nd level connections by level of
completeness
• 3rd level connections by level of
completeness
• Shared groups by level of
completeness
• Everyone else by level of
completeness
2. Keywords
• Name
• Headline
• Company name
• Job title
• Skills
www.proresource.com

4. What Does LinkedIn Mean by
“Completeness”?
A “complete” profile includes:
• Your industry and location
• An up-to-date current position
(with a description)
• Two past positions
• Your education
• Your skills (minimum of 3)
• A profile photo
• At least 50 connections
People with a
“complete”
profile get 40x
opportunities
www.proresource.com

5. What Types of Keywords Should You
Include?
• Services you offer: managed services, business
continuity, disaster recovery, virtualization, networking,
cyber-security, telecommunications, servers, virus
removal, technical support
• Technical skills: platforms, tools, certifications,
languages, software
• Industries you serve: healthcare, legal, accounting
• Business/industry buzzwords: HIPAA, PCI, SOX, BYOD
• Business skills: leadership, management, project
management, strategy, sales/business development,
planning, communication
www.proresource.com

6. 4 Simple Ways to Rank Higher
1. Completeness - Fill out most sections of the
profile.
2. Keywords - Make sure you have keywords in
the most important places.
3. Connections - Connect with others your
desired visitors are likely to be connected to.
4. Groups - Join groups they are likely to be in
(look at their profile for ideas).
www.proresource.com

7. LinkedIn Profile Makeovers
Get help optimizing your LinkedIn Profile!
• Professional copywriter interviews you.
• You receive a revised draft of your profile.
• Revisions are included.
• We’ll help you take it live!
$395
www.proresource.com/linkedin-profile-makeovers

8. FREE LinkedIn Webinars
Get tips on using LinkedIn every Wednesday!
• 10 Tips & LinkedIn Tricks
• 5 Paths to Thought Leadership on LinkedIn
• How to Create Your Personal Brand on LinkedIn
Wednesdays
1pm Eastern / 10am Pacific
30 minutes
www.proresource.com/linkedin-webinars
www.proresource.com

9. Questions?
Judy Schramm
ProResource, Inc.
703-824-8482
jschramm@proresource.com
www.linkedin.com/in/judyschramm
@proresource
http://blog.proresource.com/
www.proresource.com