Growth hacking has changed the rules of the new generation marketing, it is also termed as a Lean marketing, yet it is more than that.
This presentation gives you the deep insights about Growth Hacking and its implementation
2. Growth Hacking?
Growth hacking is a marketing technique developed by
technology start-ups which uses creativity, analytical
thinking, and social metrics to sell products and gain
exposure.
Growth hacking has changed the rules of the new
generation marketing, it is also termed as a
3. What is growth hacking?
It is a funnel that with the help
of strong technical skills,
Innovative Marketing hacks
and the ability to track results
helps grow the subscriber
base in small time
5. The New Philosophy
“Growth
hackingis more
of amind-set
thanatool”
-- Aaron Ginn
-(He ad o f g ro wth
Stum ble upo n)
Growth hacking is a growing philosophy for
marketing in start-ups and their key
automation.
The data-driven experiments and online
tactics make potential target audience.
6. Growth Hacking for Start-up
For start-ups growth hacking should focus on the types
of growth favoured: the slow solid growth or the express
unsustainable growth.
The challenge for a growth hacker is to find the right
product-market that fits and work towards achieving the
desired manner of growth.
7. The slow growth
comes from SEO and
Social sharing's
The rapid growth
comes from
campaigns, activities
and other temporary
8. Growth hacking returns are far more
than the investment.
You can use coupons, discounts and
other gimmicks for customer
acquisition.
The slower and stable growth gives you
more traction
RO
I
9. Growth hacking techniques
It mainly rely on analytics
and data to get better
insights.
The advantage over
competition is more if
organic search and SEO
and SEM is right.
An e xpe rt growth hacker should
be
able to answer the following
questions:
what the customer wants
where he is
10. Where do I get answers?
Organic search is one way to answer these
questions.
Sharable content also helps boost customer
base.
Google trends or social media searching
makes life easy in this case since your
audience directly tell you what it is they are
11. The Social media standing and are treated as an
influence in your own right.
Contribute relevant topics across to web and
backtracking it to your site also creates SEO value
Do not spam
Engagement is the key in growth hacking
12. Conclusion
Typically Lean start-ups can take the most advantage of
growth hacking if there is a bigger picture in mind and the
wise should know to grow not just vertically, but horizontally
as well.