NRF 2015
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Ce qu'il faut retenir du NRF 2015 Quel futur pour le point de vente ? Les grandes tendances : personnalisation, le digital au service de la praticité et expérience consommateur
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NRF 2015
- 1. SEE BY RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO THE RECAP – FEBRUARY 2015
- 2. AT A GLANCE THIS IS RETAIL BIG TRENDS 1. Make it personal 2. Make it convenient 3. Make it real 4. Make it social 5. Experience is everything LESSONS LEARNED 1. Know your customer 2. No inventory 3. Real time pricing 4. Kill the checkout 5. Brick is the new black 6. And personalization the new Omni channel 7. Next step ?
- 3. # RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 3
- 4. Every shopping journey is made of TOUCHPOINTS RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 4
- 5. Shoppers can interact with retailer through Physical Digital Human TOUCHPOINTS RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 5
- 6. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 8
- 7. So what if the POS is in the Pocket ? Signage Displays Shelves Product info Loyalty card Checkout Purchase history RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 11 Social
- 8. BIG TRENDS RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 12
- 9. MAKE IT PERSONAL RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 13 #1
- 10. Normal’s 3D Printed Earbuds These custom-fit, 3D printed earbuds are made to fit each person to help provide the perfect- feeling listening experience RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 14 #1 MAKE IT PERSONAL
- 11. Selfriedges Fragance Lab, UK In Store ‘Lab’ offers assessment based Fragance recommendations RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 15 #1 MAKE IT PERSONAL
- 12. Sephora Expands Digital Palette with Pantone Color-Matching Technology RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 16 #1 MAKE IT PERSONAL
- 13. Target Beauty Concierges This service provides tips, suggestions, product recommendations and helpful how-tos across skin care, hair care and makeup RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 17 #1 MAKE IT PERSONAL
- 14. My muesli : your individual organic muesli The first company globally to offer customized muesli This concept enable customer to mix their favorite muesli from 80 ingredients RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 18 #1 MAKE IT PERSONAL
- 15. MAKE IT CONVENIENT RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 19 #2
- 16. The concept : an in-shop meal planner. The working prototype featured recipes on an iPad. Once a customer chose a recipe, the ingredients needed for the selected meal would be clearly illuminated by in-shelf LED lighting. Placing all the ingredients on one shelf helped customers reduce shopping time significantly. Woolworths is Australia’s largest supermarket chain and is Australia’s Fresh Food People. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 20 #2 MAKE IT CONVENIENT Shopping assistant
- 17. The Kroger mobile app puts convenience and savings at your fingertips ! It enables shopper to easily manage their family's prescriptions (including pets) RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 21 #2 MAKE IT CONVENIENT Shopping assistant
- 18. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 22 #2 MAKE IT CONVENIENT Shopping assistant Marsh Supermarkets will launch the first-ever Apple Watch iBeacon experience this spring as part of a bigger commitment to enabling in- store engagement via mobile devices.
- 19. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 23 #2 MAKE IT CONVENIENT Easier access to promotions
- 20. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 24 #2 MAKE IT CONVENIENT Image Recognition
- 21. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 25 #2 MAKE IT CONVENIENT Image Recognition
- 22. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 26 #2 MAKE IT CONVENIENT Delivery Express
- 23. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 27 #2 MAKE IT CONVENIENT Delivery Express Amazon wants to curb warehouse clutter by installing 3D printers on trucks
- 24. Ebay Live Play allows the audience to shop from their seats RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 28 #2 MAKE IT CONVENIENT everything shoppable
- 25. A shoppable barricade to engage future customers Interactive “Coming Soon” signs let users shop from unbuilt stores RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 29 #2 MAKE IT CONVENIENT everything shoppable
- 26. LEGO A vending machine dedicated to the brand in test in Brazil This solution enables lego to issue coupons RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 30 #2 MAKE IT CONVENIENT everywhere
- 27. Beauty Truck The Fresh Kiss & Tell truck is parked around various Manhattan doling out free sugar lip treatments and the chance to win lots of cool prizes RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 31 #2 MAKE IT CONVENIENT everywhere
- 28. MAKE IT REAL RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 32 #3
- 29. VIDEO WALL & FITTING ROOM & PAYMENT RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 33 #3 MAKE IT REAL
- 31. The MemoMi mirror at the Intel stand lets you try on different colours, compare two outfits, and see yourself doing a 360 degree turn. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 35 #5 MAKE IT REAL
- 32. DYLAN’S CANDY BAR A revolutionary interactive technology enabling to track when customers touch and pick up products, providing valuable insight into shopper behavior and the digital media that affects their buying decisions. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 36 #3 MAKE IT REAL
- 33. DOVE At Intel’s booth, a Dove end cap shelf demonstrated how videos can be shown related to an item a customer picks up RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 37 #2 MAKE IT REAL
- 34. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 38 #3 MAKE IT REAL
- 35. MAKE IT SOCIAL RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 39 #4
- 36. Pizza Mogul is part of Domino’s digital revolution, moving away from being purely a pizza company, and morphing into a digital retailer This use of social gamification has given users control over their experiences, allowing Domino’s most passionate advocates to interact with its brand, promote the brand, and be rewarded accordingly. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 40 #4 MAKE IT SOCIAL
- 37. Carlsberg's #BarBandits in-pub game Wifi – Instagram – Digital screen RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 41 #4 MAKE IT SOCIAL
- 38. LEGO When the brand become the hub ! LEGO has launched an online platform for those passionate about building LEGO and sharing it with other fans. Called ReBrick, the social media platform is open for fans ages 13 and up. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 42 #4 MAKE IT SOCIAL
- 39. SOCIAL MEDIA : THE NEW POS ? Are social media the futur of retail ? The challenge both for brands and social media : converting the touchpoint into real purchase RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 43 #4 MAKE IT SOCIAL
- 40. EXPERIENCE IS EVERYTHING RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 44 #5
- 41. Innovation distinguishes between a leader and a follower Steve JOBS
- 42. BRAND IS WHO YOU ARE PRODUCT IS WHAT YOU SELL RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 46
- 43. Chief Experience Officer RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 47
- 44. Footwear retailer Uggs is trialling RFID technology in two US stores in a bid to improve engagement and boost in-store experience. The shopper can also use the touchscreen to enter their email address, and have a link to the product sent to them so that they can purchase the shoes later if they don’t want to buy in-store. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 48 #5 EXPERIENCE IS EVERYTHING
- 45. Intel has deployed around 50 “Intel Experience” stations at Best Buy locations across the country, showcasing the complex experiences that can be built on Intel architecture. On the stand, the team demo’d the “Mix a new beat with NeYo” station, that allowed visitors to use an Intel-powered 2-in-1 to remix one of Ne-Yo's songs. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 49 #5 EXPERIENCE IS EVERYTHING
- 46. Cooking a great meal does not get any easier. Each dish comes with pre-packaged high quality ingredients containing all that you need to prepare a tasty meal. Simply follow the recipe card included with the package, and anyone can be a great chef tonight to serve great dishes for yourself and loved ones! How it works: 1. Choose from 14 delicious original dishes 2. Place your order before 3pm 3. Pick-up from designated pick-up location RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 50 #5 EXPERIENCE IS EVERYTHING
- 47. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 51 #5 EXPERIENCE IS EVERYTHING Asics placed a true ream New York subway in its latest flagship store in New York
- 48. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 52 #5 EXPERIENCE IS EVERYTHING Uniqlo's partnership with MoMA now extends into the realm of clothing. The first lineup of SPRZ NY ("Surprise New York") features about 200 items displaying the works of Andy Warhol, Jean-Michael Basquiat, Keith Haring, Jack Pierson, Jackson Pollack, Lawrence Weiner, Ryan McGinness and Sarah Morris. In honor of the new collection, this location remodeled its second floor. The SPRZ NY items are displayed in museum-like glass displays, with plenty of room for customers to admire the art while they shop.
- 49. BucketFeet collaborate with artists from around the world to create apparel & footwear products that stand out and tell a story. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 53 #5 EXPERIENCE IS EVERYTHING
- 50. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 54 #5 EXPERIENCE IS EVERYTHING Harman’s rich legacy of innovation and design comes to life in their Flagship that opened Nov 2013. Conceived as a product showroom with a merchandising strategy focused on consumer lifestyles - the product is organized by use featuring interactive touchpoints.
- 51. THE APARTMENT by The Line Despite looking like the home of someone extremely cool and annoyingly glamorous, The Apartment is in fact a shop-able boutique. The project was brought to life by fashion stylists Vanessa Traina and Morgan Wendelborn as an extension of their online store The Line. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 55 #5 EXPERIENCE IS EVERYTHING
- 52. Oxfam is trying out a mobile phone scheme called Shelflife that lets customers find out the stories behind second-hand goods it sells. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 56 #5 EXPERIENCE IS EVERYTHING
- 53. FUTURE OF RETAIL Selling vs Discovery Functional vs Emotional EXPERIENCE IS EVERYTHING RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 57
- 54. LESSONS LEARNED
- 55. KNOW YOUR CUSTOMER RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 59
- 56. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 60 # KNOW YOUR CUSTOMER
- 57. Supply chain of information ought to enable you to answer the following questions Who Why What Where When How KNOW YOUR CUSTOMER RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 61 # KNOW YOUR CUSTOMER
- 58. DATA ANALYSIS TO PREDICT, NOT JUST REACT CONSUMER DEMANDE SIGNALS > DATA MANAGEMENT > INSIGHTS > ACTIONS > VALUE RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 62 # KNOW YOUR CUSTOMER
- 59. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 63 # KNOW YOUR CUSTOMER
- 60. Real-time visibility into your stores I Gathering data from video using strategically-placed cameras in the store, the VisionPoint Dashboard compiles interactive reports for cloud-based, real-time customer insights. An array of retail analytics such as traffic analysis, age and gender analysis, shopping time, and heatmaps allow merchants to capture shopper interest at every touch point. Combined with contextual data such as POS, retailers can gather information on conversion rate and generate business value. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 64 # KNOW YOUR CUSTOMER
- 61. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 65 # KNOW YOUR CUSTOMER Face recognition technology
- 62. The Emotion Sensing demonstration shows how using Emotionally Intelligent Virtual Agents to read emotions during conversations in a retail setting can have a significant positive effect on customer satisfaction RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 66 # KNOW YOUR CUSTOMER
- 63. Watson’s retail projects both draw and draw on both Big Data and “dark data sources” (blogs, emails, social media, images, etc.). Watson is also unique in its ability to process not just natural, but also nuanced, language. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 67 # KNOW YOUR CUSTOMER
- 64. NO INVENTORY RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 68
- 65. Offering on demand delivery options that bring products straight to the customer within a designated time FRICTIONLESS FULFILLMENT RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 69 # NO INVENTORY
- 66. Gap to Test Online Ordering Inside Its Stores It hopes to merge digital and physical- store shopping Below, the Architecture of Gap Inc.'s SCMS PO System RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 70 # NO INVENTORY
- 67. Diesel is piloting Demandware’s Digital Store Solution (DSS) in its NYC Soho store. If an item is not available in the store, the associate can order it online on behalf of the customer. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 71 # NO INVENTORY
- 68. With inventory accuracy achieved by way of item intelligence, retailers can begin to implement enhanced shopping experiences at all points of the shopper’s journey. The shopping journey consists of the following steps: Go Search Learn Try Buy Get Each step of this journey is a chance for retailers to connect with customers in new and exciting ways, all while collecting valuable data that drives better business decisions INVENTORY ACCURACY RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 72 # NO INVENTORY
- 69. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 73 # NO INVENTORY
- 70. REAL TIME PRICING RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 74
- 71. RETAIL PRICING CHALLENGE Retailers have to cope with customers conducting real time comparison shopping 1. Localized 2. Real time 3. Personalized RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 75 # REAL TIME PRICING
- 72. Powershelf An intelligent shelf enabling store to manage Prices, Inventory and Promotions RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 76 # REAL TIME PRICING
- 73. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 77 # REAL TIME PRICING Digital signage, real time pricing and more : Indoor Geolocalisation – Merchandising – Loyalty programs …
- 74. KILL THE CHECKOUT RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 78
- 75. Digimarc® Barcodes significantly reduce the time customers spend in checkout lanes. How? The package becomes the barcode. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 79 # KILL THE CHECKOUT
- 76. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 80 # KILL THE CHECKOUT
- 77. Japanese tech giant Toshiba has revealed a biometric retail solution that simultaneously scans a shopper’s face and all their items at checkout, potentially reducing transaction times to mere seconds and kiling the checkout queue. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 81 # KILL THE CHECKOUT
- 78. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 82 # KILL THE CHECKOUT
- 79. Apple Pay expanding to thousands of vending machines, parking meters SOON YOU CAN BUY A COKE FROM A VENDING MACHINE WITH APPLE PAY RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 84 # KILL THE CHECKOUT
- 80. BRICK IS THE NEW BLACK RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 85
- 81. 1. Seamless blending online and offline retail experience 2. Allowing customer to shop where and how they want 3. Online tools are being adopted for in store use 4. Bringing the immediacy of online into brick and mortar world ONLINE OFFLINE MASHUP RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 87 # BRICK IS THE NEW BLACK
- 82. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 88 AND PERSONALIZATION THE NEW OMNICHANNEL
- 83. 2015: The Year of On- demand, Personalized Shopping GameStop to deploy iBeacon By moving smartphones close to beacons installed on store shelving, GameStop customers will be able to instantly receive real-time, customized offers via the retailer's app. As a result, customers will be able to receive digital content that is specifically tailored to their areas of interest while shopping inside a physical GameStop store. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 89 # AND PERSONALIZATION THE NEW OMNICHANEL
- 84. Mobile as a customer feedback channel – Solutions to get closer to customers RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 90 # AND PERSONALIZATION THE NEW OMNICHANEL
- 85. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 91 NEXT STEP
- 86. Stores may have found the vulnerable soft Tissue of Amazon : Its lack of stores This is the revenge of the brick RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 92 # NEXT STEP
- 87. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 93 # NEXT STEP
- 88. Alibaba is testing drones to deliver ginger tea ordered from its Taobao e-commerce website RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 94 # NEXT STEP
- 89. MERCI
Notas do Editor
- Le Retail’s Big Show est la convention annuelle de la National Retail Federation (NRF) à New York qui dure quatre jours et qui est un rendez-vous incontournable des industriels et distributeurs du monde entier. Plus de 33.000 exposants y étaient présents afin de présenter leurs dernières technologies.
- Le parcours du consommateur est de plus en plus complexe à appréhender On assiste en effet à une atomisation des points de contact en raison Des réseaux sociaux De l’émergence des tablettes et smartphones
- Le magasin a perdu le monopole du point de contact avec les marques
- La quête du consommateur est toujours la même : satisfaire ses besoins, ses envies
- Mais le parcours qu’il emprunte pour y parvenir est plus complexe
- L’omnicanal
- L’acte d’achat peut désormais se faire partout, tout le temps
- Dans ce contexte, quel futur pour le point de vente ? Le point de vente a perdu le monopole du relationnel consommateur Marques et enseignes doivent s’adapter
- Les problématiques de VISIBILITE – VOLUME et VALEUR sont toujours d’actualité pour les marques De leur côté les enseignes sont confrontées à des problématiques de GENERATION DE TRAFIC Mais comment les atteindre quand tout tient désormais dans la poche du consommateur ?
- 5 grandes tendances identifiées lors du salon
- Le magasin Normal’s est conçu sur un concept inédit offrant au consommateur une expérience unique. Le laboratoire de confection des oreillettes est tout en transparence de même que les imprimantes 3D Le produit est unique de par la technologie mais également sur mesure à l’oreille des clients 3D et entièrement customisables (couleur, gravure inscription sur boîtier …).
- La marque anglaise de grand magasins propose une expérience surprenante dans sa boutique d’Oxford Street. En 5 ou 15 minutes, l’équipe de parfumeurs réalise un parfum à votre effigie. La formule basique comporte un simple questionnaire, la formule plus élaborée vous fait passer par différentes pièces en vous faisant sentir différentes odeurs, toucher différentes matières. Selon vos réactions et réponses, le Fragrance Lab vous propose un parfum adapté, et si vous n’êtes pas satisfait, vous disposez d’une alternative. Une vraie expérience est développée autour d’un produit. http://www.gq-magazine.co.uk/style/articles/2014-05/27/fragrance-lab-selfridges-review/viewgallery/4 Choosing a fragrance is a complex decision. We are supposed to know what we want, or what will suit us, and if we don't, we are dependent on some invariably over-groomed shop assistant for guidance. And we are fickle too: what we like can change with our moods, the time of day, or the season. View Gallery12 ITEMS As part of The Beauty Project, Selfridges has put together The Fragrance Lab: a unique, personal approach to finding a signature scent. There are two experiences to choose from: express (five minutes) or immersive (15 minutes). Both begin with a deceptively simple questionnaire designed by trend forecasters, The Future Laboratory. The questions determine your general scent preferences (obviously) and shopping habits, after which you will be asked to select from a series of arty photographs. Hufton+Crow Then, for the immersive experience, you are invited to take a solo sensory tour that takes you up the stairs and away from the hubbub of the shop floor. You are guided by audio through a series of light and dark rooms where you are invited to touch and sniff various objects - a scented book, an empty drawer - and to think about any memories or impulses that each smell triggers. what if you don't like your prescription? Simple: the technician will make other suggestions from the same fragrance family, so you might even leave with two.
- http://www.sephora.com/color-iq#ooid=xrc2VpazrR1QAJMXk1wMwfb8doDNK3tz Les vendeuses de l’enseigne Sephora sont équipées d’un capteur de teint pour pouvoir offrir un produit personnalisé Partenariat avec Pantone Le digital permet d’optimiser l’expérience consommateur et la qualité du service en point de vente
- La personnalisation ne passe pas que par le digital Target en fait la démonstration via un service de conseil offert au rayon cosmétique pour rivaliser avec Sephora …
- En Allemagne My Muesli est un concept de magasin également décliné on line qui permet de confectionner sa boîte de céréales sur la base de 80 ingrédients
- http://www.woolworths.com.au/wps/wcm/connect/Website/Woolworths/Everyday+Services/iPhoneApp/ http://www.thoughtworks.com/clients/woolworths Afin de faciliter le parcours de leurs clients, les supermachés Woolworths en Australie ont repensé leurs linéaires pour y installer un concept d’assistant repas : des tablettes tactiles délivrent ainsi des idées recettes. Après avoir sélectionné la recette de son choix, le consommateur peut la recevoir directement sur son adresse email personnelle. Des néons led le guident pour qu’il puisse acheter tous les produits et ingrédients nécessaires à l’élaboration de sa recette sans avoir à parcourir tout le magasin. Cette nouvelle forme de merchandising est un moyen de mettre en avant des nouveaux produits tout en étant utile au consommateur. Woolworths is Australia’s largest supermarket chain and is Australia’s Fresh Food People. Employing more than 114,000 people, they provide their customers with superior service, range, value and convenience. Seeing an opportunity to better serve their customers in their small format stores, they wanted to find a way to test and validate their ideas before making a big investment. Partnering with ThoughtWorks, they set up an in-store innovation lab. In-store customer testing helped give insight into shoppers purchasing behavior in the small format stores, which is quite different to the behavior of those shopping in standard supermarkets. Discovering that queues and payments were not an issue in this store, the team decided to pivot.
- https://www.kroger.com/myprescriptions#/login?redirectUrl=%2Fmyprescriptions&pharmacyRedirectUrl=%2F http://www.thoughtworks.com/clients Kroger, chaîne de distribution américaine a développé une application mobile permettant de gérer les prescriptions médicales de toute la famille, ordonnances du vétérinaire inclues. Le consommateur peut passer commande depuis son mobile et la récupérer ensuite en magasin – drug store. Register for Online Pharmacy Refill prescriptions, or set up Automatic Refills Update notification preferences Easily manage your family's prescriptions (including pets) View and print detailed prescription information, prescription history and expense reports Search for medications and learn more about them (including side effects and interactions with other drugs)
- Shelfbucks – Gamestop Power Up, leur programme de fidélité, compte pas moins de 40 millions de membres et a permis de tripler les ventes et de multplier leur proft par 5 depuis son lancement. Les vendeurs sont averts du profl de chaque visiteurs (achats passés,…)
- Solution de bâche interactive permettant de ne pas attendre la fin des travaux pour interagir avec vos consommateurs.
- https://www.youtube.com/watch?v=OfMWGML6DFQ Signifi exhibited an automated retail kiosk that dispenses products such as the Lego Creator three-in-one building system Au Bresil Signifi a mis en place pour LEGO un distributeur automatic capable également d’emettre des coupons de réduction
- Intel's augmented reality "magic mirror," which was revamped from last year and is being rolled out to several Neiman Marcus stores. The MemoMi mirror développé par Intel et testé par Neiman Marcus permet d’essayer un article dans toutes les couleurs – peu importe la disponibilité en stock. L’effet 360° de la réalité augmentée sublime l’expérience.
- Un concept de linéaire interactif permettant d’interagir avec le consommateur dès la prise en main du produit pour influencer sa décision d’achat.
- La prise en main du produit déclenche l’affichage d’informations à l’écran Côté vendeur, une autre interface lui permet d’accéder aux ventes et au stock
- Create – Share – Earn : ce claim résume le concept d’une application développée par Domino’s Pizza en Australie Une application permettant de créer sa propre pizza, lui donner un nom et d’être récompensé si d’autres fans de la marque enseigne commande sa création Le concept va plus loin que celui d’un réseau social – Le fan devient engagé et partie prenante …
- Carlsberg beer taps were wifi-enabled, to that they could connect with a large screen in the bar. Patrons would upload an Instagram picture with the tag #BarBandits and the name of the bar. Your picture would then appear on the screen in the bar, and when the bar staff pulled the Carlsberg tap, a 'fruit machine' style game started; if your pic came up in a run of 3 you won a free pint.
- http://www.demandware.com/ The business is using Demandware software to provide the service, which allows shoppers to place products on a ‘smart’ mat. The mat will receive information from the RFID-tagged product, and show the shopper images and product information on the screen ahead of them. The shopper can also use the touchscreen to enter their email address, and have a link to the product sent to them so that they can purchase the shoes later if they don’t want to buy in-store. Ugg Australia is trialing a smart mat solution which allows shoppers to view more products electronically via an interactive screen. The retailer is trialing an RFID smart mat in two stores in the US in order to extend its product line to include online stock. Using the Demandware content portal, the customer can place an RFID-tagged Ugg boot onto the smart mat which recognizes the product and sends additional information to the ten-foot screen in front of the customer. The retailer is starting to carry fewer shows in store and the new technology allows stores to show all the stock available online. Customers can interact with the screen by tapping in their phone number if they wish to have a webpage sent to them to consider later and share via social networks. In a bid to tie up the offline and online channels, the RFID smart mat solution can also link to customers’ past purchases if they wish to log-in, which loads up recommendations linked to previous buys. http://www.computerweekly.com/photostory/2240238174/NRF-2015-how-retailers-are-using-technology-to-engage-with-customers/3/Ugg-Australia-trials-RFID-with-Demandware#contentCompress http://www.retail-week.com/technology/nrf-video-uggs-tests-rfid-in-a-bid-to-close-the-online-offline-gap/5067903.article
- (http://www.bestbuy.com/site/computing-promotions/intel-experience/pcmcat342300050006.c?id=pcmcat342300050006) http://business.lesechos.fr/directions-marketing/dossiers/NRFBigRetailShow2015/les-5-meilleures-innovations-du-nrf-big-show-2015-107054.php
- la véritable rame de métro new-yorkais qu'Asics a placé dans son tout dernier flagship à New York,
- Le magasin Uniqlo de la 5e avenue a encore innové cette année avec un partenariat noué avec le fameux musée d’art moderne de la ville, le Moma. Ce partenariat lui permet de proposer une offre impressionnante de produits inspirés de quelques-uns des grands artistes exposés par le musée : Keith Haring, Andy Wharol, Jean Michel Basquiat… qui donne une nouvelle dimension au magasin. L’offre inspirée du Moma est déployée sur une grande partie du premier étage de cet immense magasin de 5000 m² qui sait très bien jouer de cet espace, alternant des zones chaudes d’offres très denses et extrêmement colorées, avec des zones plus calmes et aérées. Une oeuvre d’art contemporain à lui tout seul.
- BucketFeet exists to connect people through art. They collaborate with artists from around the world to create products that stand out and tell a story. The store features an art installation along with their batch produced footwear & apparel/accessories. They will be in the SoHo pop-up location on Wooster Street through the end of January. Bucketfeet will be hosting a big moving sale right around this time so if you're interested in some original gifts look out for some shopper bargains!
- Harman’s rich legacy of innovation and design comes to life in their Flagship that opened Nov 2013. The space was conceived as a product showroom, with a merchandising strategy focused on consumer lifestyles rather than brand channels. Product is organized by use case, with interactive touchpoints that give consumers choice in how to navigate product offerings. Harman Chez le spécialiste du son installé sur Madison les écrans se font interactifs avec une table digitale pour rechercher ses produits, en fonction des styles de vie notamment, ou encore une formidable table d’écoute pour casques, une sorte de « lab » ou de bar à casques. On y trouve aussi un cube acoustique pour écouter sa musique dans un isolement complet.
- The Apartment is a showroom, store and living space in one. A destination for all things lovely and quintessential, this light-filled SoHo loft showcases refined, everyday essentials in an intimate apartment setup. Enter through to an elegant living space stocking the latest in fashion, beauty and interiors. The walk-in closet is dedicated to both new and emerging labels such as Vince and Protagonist, while other names found here include Assouline, Le Labo and Linda Farrow. The space also hosts discussions, workshops, screenings and dinners, so be sure to keep an eye out for upcoming events. –Sarah Ryan Hecht "The apartment" est l'étonnant concept du pure payer the Line. Le site a aménagé un appartement dans Soho où il propose toute son offre en ligne présentée comme dans un appart ; cuisine, ustensiles, tableaux, meubles, déco, vêtement, linge de maison, cosmétiques… Tout est à vendre, tableaux compris. The « apartment » n’est ouvert au public que deux jours par semaine, le reste du temps, ce sont des personal shopper qui reçoivent les clients sur rendez-vous. Le tout donne à la fois un côté exclusif mais en même temps simple et chaleureux https://www.theline.com/apartment/quintessential_apartment
- A Shelflife phone app links stories and pictures provided by donors to tags attached to the goods. Browsers in Oxfam shops can scan the tags using the app to find out about an individual item's past. The charity believes it can sell things more easily when they have stories attached to them. "Someone might donate a record and add that it was the song that they danced to at their wedding to its tag," http://www.bbc.com/news/technology-17152221
- http://youtu.be/EW4bcIGGvt0 http://www.quividi.com/blog/index.php/2015/samsung-showcases-quividi-at-nrf1/
- Quividi : Audience measurement solution for out-of-home communication. This release, which comprises the VidiReports software solution and the VidiCenterservice, offers the best-in-class answer for digital signage companies and marketing-at-retail specialists looking to measure the visual impact and the ROI of out-of-home media.
- Emotion Sensing The Emotion Sensing demonstration shows how using Emotionally Intelligent Virtual Agents to read emotions during conversations in a retail setting can have a significant positive effect on customer satisfaction and can help resolve difficult conflicts. Many enterprises use self-service virtual agents that automatically deliver answers to customer's queries across a variety of interaction channels, however, without emotional intelligence they cannot deliver in an empathetic manner. In the demo, a virtual agent presents users with images of new products offered for sale in a retail store and then analyzes customer reactions and builds an emotional profile of the users who are watching the products. This demonstration is based on Affective Computing emotion-mining technologies developed at IBM Research Haifa.
- http://www.ibm.com/smarterplanet/us/en/ibmwatson/what-is-watson.html http://www-05.ibm.com/fr/watson/ IBM’s new retail technologies include iOS apps and emotion-sensing customer assistance, both powered by Watson. With the freshest fruits of IBM’s partnership with Apple, IBM’s MobileFirst apps for iOS, Dr. Watson’s administering retail therapy. To be as helpful (i.e., relevant) as possible in the arena, Watson’s retail projects both draw and draw on both Big Data and “dark data sources” (blogs, emails, social media, images, etc.). Watson is also unique in its ability to process not just natural, but also nuanced, language. MobileFirst apps for iOS include a Sales Assist app and the Pick & Pack inventory management app. Watson is powering an order management and fulfillment tool that improves omnichannel processes—e.g., in-store pickup of online orders—for Lowe’s. (Omnichannel is easy for Watson because Watson is cloud-based.) And customers of The North Face have been warming to a Watson-based Expert Personal Shopper (XPS), a personalized personal assistant for e-commerce. Distribution : - La technologie de Watson peut être intégrée au cœur du système d’un acteur de la distribution : bases de données, gestion de la relation client, inventaire et commandes. Les capacités analytiques de Watson permettent de répondre à un nombre infini de questions sur un client afin de mieux cerner ses attentes et d’y répondre, comme par exemple savoir à quel client offrir quelle remise, sur quel produit et avec quelle garantie.. - Watson peut également aider les distributeurs à mieux tirer parti de leurs stocks. Par exemple, dans le cas d’un client ramenant un téléphone mobile cassé à son revendeur, est-il plus bénéfique pour le revendeur de réparer le téléphone ou d’en fournir un nouveau au client et recycler l’ancien en se basant sur les prix du marché ? Le revendeur a-t-il plus de chances de conserver son client s’il lui fournit un nouveau téléphone ? La technologie de Watson permet de parcourir les données et de préconiser la meilleure option. https://fuzzproductions.com/news/nrf-watson-and-future-of-retail-tech
- http://investorplace.com/2014/04/gap-test-online-ordering-inside-stores/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+InvestorPlace+%28InvestorPlace%29#.VN0otvmG-Sq https://www.internetretailer.com/2013/06/19/gap-launches-store-pickup-items-reserved-online http://www.thoughtworks.com/insights/blog/architecture-gap-incs-scms-po-system Gap a en effet constaté que près de 70% des shoppers repartent du magasin sans avoir acheté d’article faut de disponibilité de taille ou de couleur en magasin.
- Diesel is piloting Demandware’s Digital Store Solution (DSS) in its NYC Soho store. If an item is not available in the store, the associate can order it online on behalf of the customer. On viewing the product in the store, the manager told Computer Weekly that the tablet solution had led to incremental sales because it keeps customers inside the store, rather than walking out and into a competitor.
- Wipro was demonstrating a drone as part of its Wipro Sight system, which provides shelf space analysis. The drone is used to take pictures of shelves across a store and feed information back to staff on what needs restocking. The business is trialling the technology with a consumer goods firm in Dubai.
- Digimarc® Barcodes significantly reduce the time customers spend in checkout lanes. How? By eliminating the need to hunt for the barcode before scanning each item. The package becomes the barcode. Better yet, shoppers can scan Digimarc-enabled packaging with a mobile device to instantly engage online with brands.
- http://www.planetbiometrics.com/article-details/i/2599/ This futuristic concept demonstrates a first step towards a future that represents a potential 90% reduction in transaction times, … and the potential elimination of traditional front-end checkout allowing the consumer to shop faster and with greater ease via the channel that is most convenient for them”. Using camera to identify all of the items in this basket or bag simultaneously, not serially, it reduces item recognition time dramatically compared to scanning items manually or using automated systems. In parallel,facial recognition software identifies the shopper, which adds loyalty, payment, and receipt information to the transaction. A proprietary weighted security algorithm verifies that there is nothing unexpected in the basket or bag. https://www.toshibacommerce.com/wps/portal/!ut/p/a1/04_Sj9CPykssy0xPLMnMz0vMAfGjzOItAywMPPwNjLz8TUINDRz9HT3MzTx8jHwCzYEKIoEKDHAARwNC-sP1o1CVGPj4Who4Wri7-Rq7WRobmJlBFeCxoiA3wiDTUVERALeifBc!/dl5/d5/L2dBISEvZ0FBIS9nQSEh/
- https://storify.com/ingenico/best-of-nrf-retail-s-big-show-2015 Ingenico Group unveiled Telium Tetra in the U.S., its new fully integrated global offer, to empower in-store commerce. Leveraging Telium secure payment and HTML5 flexibility. Telium Tetra drives seamless integration between business and payment, enabling merchants to enhance in-store consumer engagement. Ingenico Mobile Solutions introduced mobile payment offers suchs asROAMpay X5, the first native mPOS tablet app with support for all transactions types: magstripe, EMV and NFC and iSMP2 companion to work with all smart phones and tablets. https://storify.com/ingenico/best-of-nrf-retail-s-big-show-2015 https://storify.com/ingenico/best-of-nrf-retail-s-big-show-2015
- http://www.digitaltrends.com/mobile/apple-pay-partners-news/#ixzz3QsIT23kI http://www.zdnet.com/article/jack-dorsey-square-will-accept-apple-pay-in-2015/ http://launch.newsinc.com/share.html?trackingGroup=91214&siteSection=fiscaltimes_nws_pol_sty_pp&videoId=28264819 Samsung solution : http://launch.newsinc.com/share.html?trackingGroup=91214&siteSection=fiscaltimes_nws_pol_sty_pp&videoId=28264819
- In the near future, when customers walk into one of the GameStop pilot stores, they will be connected to the services enabled by the Microsoft Cloud, allowing them to browse product choices, share their shopping cart with salesperson’s tablet running an assisted selling application, and even browse products interactively on a big screen Ultra High Definition TV where they can view video game trailers with pristine clarity. When a customer downloads and opts into the GameStop app on their smartphone, they will be able to interact in a whole new way with GameStop marketplace through the use of Azure. Ultimately, the customer and the salesperson can push the desired products to the point of sale (POS) system for order processing and payment. Prestataires beacons : http://sparkcompass.com/ http://www.arubanetworks.com/
- Leveraging customer mobile devices to open a channel for personal customer feedback is essential for any business, especially those operating at scale. http://www.ecrebo.com/ http://w SurveyMini rewards you for answering quick surveys (no more than 11 questions) when you visit some of your favorite restaurants, stores, and attractions. Every time you complete a survey, you'll receive rewards like free food, discounts, and points toward gift cardsww.eu-eco-ecrebo.com/ : digital receipt and coupon
- https://www.internetretaile http://adage.com/article/digitalnext/brands-lost-amazon/297050/?utm_source=digital_email&utm_medium=newsletter&utm_campaign=adage&ttl=1424449566 r.com/2015/01/26/amazon-will-soon-collect-sales-tax-74-us-consumers
- Alibaba tests drone deliveries after Amazon push http://www.cnbc.com/id/102396427?cid=8961