What is your brand differentiator? Do you have strategic marketing plan for your career? There are so many topics on employee engagement, career development for employees, succession planning but what about our own HR career? What is your personal career plan for the next 3 to 5 years? You should have the answers to these questions as it pertains to your own career. However, we hear from many HR professionals the following statements: "I focused so hard on being a top contributor", "I didn't put in the time to get know others inside or outside my organization", "My executive management team doesn't notice me", or "I failed to build the essential strategic relationships that could help me transition to employment quickly once I lost my job." Paul will present marketing techniques that will help set you apart from other HR professionals in your field and will help you develop your brand. By end of this presentation, you will know how to: Develop a strategic plan for one's own HR career Engage in an environmental scan leveraging tools and methods such as SWOT and Competitive Research to help with brand differentiation Leverage advanced features of professional networking tools – such as LinkedIn – to engage and connect with industry leaders Attendees of this presentation can expect to walk away with the strategic marketing skills essential for one's own HR career both internal and external to the organization. HR Professionals-in-transition can expect to learn strategic marketing skills that can significantly shorten their transition time. Speaker/Presenter Bio: As a Seattle Times columnist and career transition consultant with ProLango Consulting Inc, Paul Anderson is considered a thought leader on professional relationships, career strategy, negotiations and communication. Most recognized in the Puget Sound, Anderson's work has been featured in national publications such as The Wall Street Journal, US News & World Report, USA Today and locally with KOMO 4, FOX Q13, The Seattle Times, and others. Anderson has trained over 4,000 mid to late career professionals on how to transition quickly in this tough market and has worked with several hundred on changing industries or getting promoted through the corporate ladder. His company ProLango Consulting currently provides rapid outplacement 2.0 services to corporations and helps professionals-in-transition through public seminars, large career mixers and private coaching.

1. Strategic Marketing Skills
for HR Professionals
presented by Paul Anderson, Columnist, Speaker, Career Strategist

2. What is the secret to
career success?

4. Let’s get serious...

6. Three Key Ingredients
• Competitive Analysis
• Connect w/ Influencers
• Visibility

7. Chapter I
Know thy competition

8. Who are the players?

9. National Research
• Best-Selling Authors
• Keynote Speakers (e.g. SHRM Conference)
• Mentioned in Media (BusinessWeek, WSJ)

10. Best-Selling Authors

11. Keynote Speakers

12. Mentioned in Media

13. Now What?
• Check out their websites (About Us)
• Look at their LinkedIn profile
• Research their blog or Twitter

14. Local Research
• Word-of-Mouth (e.g. Carol Olsby)
• LWHRA SHRM Speakers
• Mentioned in Media (Seattle Times, KOMO)
• Search Results from LinkedIn

15. Who am I up against?

16. Look them up

17. Look them up

18. Director of HR - Seattle

19. Here is your competition

20. Want to write a
brilliant resume?

21. Want to choose a
successful career track?

22. R&D

23. Look at their profiles

24. Look at their experience

25. Education completed

26. Which area can I
become an expert in?

27. Listen to Conversations
• Media (National, Local)
• Top Blogs, Twitter
• LinkedIn Answers
• LinkedIn Groups

28. Media Research

29. Blogs

30. Twitter

31. LinkedIn Answers

32. LI Group Discussions

33. What’s not being said?

34. You can be the expert
in this area!

35. Table Topic
Where do you want to
be in five years?

36. Chapter II
Connect w/ Influencers

37. Who has the power?

38. Connect w/ Influencers
• Industry Leaders
• Aspirational Contacts
• Super Connectors

39. How to reach out
without getting marked
as “spam”?

40. No Elevator Pitches!

41. Become interested in
them first!

42. Try introductions

43. Mutual contacts?

44. Recognize anyone here?

45. If you have to cold call...

46. Flatter them (genuine)

47. Table Topic
Make a list of ten
people you need to
connect with *
* Both internal and external to your organization.

48. Chapter III
Become visible

49. Visibility
• Social Media
• Traditional media
• Public speaking
• Writing white papers or articles
• Strategic volunteering
• Blogging, Tweeting, and Podcasting

50. Review
• Know thy competition
• R&D
• Connect w/ Influencers
• Engage in self-promotion

51. One more thing...

52. You can transform your
life...

53. By transforming your
career

54. Questions?
Paul Anderson
paul@prolango.com
@prolango | www.linkedin.com/in/prolango
Visit www.prolango.com
for Seminars, Workshops, Career Mixers