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Brand Strategy: Creating Value through Image & Identity

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Project X Brand Lab
Project X Brand Lab

Branding: What Is It? Branding: Why Do It? Branding: How Do I Do It?

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Brand Strategy projectxmedia.com | 858) 792-9685 ©2009 project x media Creating Value through Image & Identity
Discussion Overview ,[object Object],[object Object],[object Object]
Why Market NOW? ,[object Object]
What is a Brand ,[object Object]
What is Branding? ,[object Object]
What is Brand Strategy? ,[object Object],[object Object],[object Object],[object Object]
Branding: Why Do It? ,[object Object],[object Object],[object Object]
Return on Investment (ROI) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Branding: How it’s done ( ( Brand Messaging Brand Presentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],YOUR BRAND is comprised of two primary components
Brand Messaging ,[object Object],[object Object],[object Object],[object Object]
Brand Presentation ,[object Object],[object Object],[object Object],Web (web-based & digital properties) Space (branded environments) Print (complete print-based solutions) Broadcast (high-impact film & video properties)
Offline & Online Marketing ,[object Object],[object Object],[object Object],( OFF line Creative Services ( ON line Creative Services ,[object Object],[object Object],[object Object]
OFF line Marketing Print ,[object Object],[object Object],[object Object],Broadcast Space ,[object Object],[object Object],[object Object],[object Object]
ON line Marketing Website ,[object Object],SEO SEM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Great Brand Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Increase Company Value COMPANY Petrolsoft INDUSTRY Hi-Tech / Software CHALLENGE Prepare the company for IPO or acquisition RESULTS Petrolsoft was purchased for $30 million (US). Prior to brand implementation, the company was valued at $2.3 million (US).
Case Study: Increase Sales COMPANY Glen Ivy INDUSTRY Lifestyle/Leisure CHALLENGE Expand an established brand RESULTS Opened three new locations, where sales exceeded initial estimates over 80% in the first year.
Case Study: Cost Savings COMPANY STA Travel INDUSTRY Travel + Hospitality CHALLENGE Create a unique brand experience on a limited budget RESULTS Over a 10-year engagement, average annual cost savings exceeded 150k.

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Brand Strategy: Creating Value through Image & Identity

  • 1. Brand Strategy projectxmedia.com | 858) 792-9685 ©2009 project x media Creating Value through Image & Identity
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  • 16. Case Study: Increase Company Value COMPANY Petrolsoft INDUSTRY Hi-Tech / Software CHALLENGE Prepare the company for IPO or acquisition RESULTS Petrolsoft was purchased for $30 million (US). Prior to brand implementation, the company was valued at $2.3 million (US).
  • 17. Case Study: Increase Sales COMPANY Glen Ivy INDUSTRY Lifestyle/Leisure CHALLENGE Expand an established brand RESULTS Opened three new locations, where sales exceeded initial estimates over 80% in the first year.
  • 18. Case Study: Cost Savings COMPANY STA Travel INDUSTRY Travel + Hospitality CHALLENGE Create a unique brand experience on a limited budget RESULTS Over a 10-year engagement, average annual cost savings exceeded 150k.