37. Twitter Get started with Twitter – The basics Setting up an account – the essentials Location: choose the nearest town or area and add UK Do not protect your tweets Bio: Should be non sales and clear about what you offer and include info about your interests – needs to be human www.twitter.com/projectbook
38. Basic twitter terminology The use of @, RT, DM & #Hashtags @username RT – posts a carbon copy of someone else’s tweet (it’s like an endorsement and should be of interest to your followers) DM – direct message – like sending an email (no-one else can see) Use this for sensitive issues, sending your mobile no. Etc #Hashtags use to promote a given subject e.g. #election
41. Get social! Get Social - 10 Do's and don’ts Engaging the twitter community is about being accepted as genuine, caring, authentic and interesting – it’s not about being overly controversial, negative, rude or blatantly selling, which is a sure fire way of alienating yourself. Here are 10 helpful do's and don’ts: 1. Do be honest, courteous and reply to others posts 2. Do decide how often you will tweet and be consistent 3. Do take an interest in what others are talking about and comment on it 4. Do show an avatar and bio – it builds trust when people can see who they're engaging with 5. Do choose someone trustworthy to post tweets – they will be representing your business! 6. Don’t blatantly try to sell 7. Don’t advertise for followers 8. Don’t follow more people than you have followers 9. Don’t witter on – no-one’s interested in verbal diarrhoea 10. Don’t moan, attack, slander or bitch about people- it’s the easiest way to lose respect
42. Building your audience Regularly follow people each day and talk to them as people (try not to talk too much about your business/organisation etc.) When people follow you back, talk to them to start building a relationship. When you reach 300 - 500 followers start to talk more about your business or organisation etc. Start to write and promote your events, articles, blog posts etc on your website. Make sure your content is successful at educating people about who you are and what you do. Tell a story.. As relationships with people build consider contacting them and attending meet ups organised by other twitterers.
Hi, my name is James Mott. I am the founder of ProjectBook, which is an online organisation which brings together everyone involved in the Heritage sector. I will be talking about:Part 1: How the Heritage sector and social media tools like twitter are interlinked and work together.Part 2: What tricks you might be missing to do with marketing and social media.