The Reputation Marketing Action Checklist will give you a clear path to begin building and marketing your business reputation, following our Reputation Marketing Pie. Don't forget to grade your business reputation with http://www.businessreputationgrader.com

1. Reputation Marketing
 Action Checklist
Use this checklist to help you get started with reputation marketing,
using our Reputation Marketing Pie.
Build
Reputation
Market
Reputation
Create
Culture
Manage
Reputation

2. Action #1: Relevant Reputation
Make a list of reputation indicators that are relevant to your business.
Here’s a brief list to help you think about it and get started:
 Local listing/review websites (Google+, Yelp, Yellow Pages, etc.)
 Industry specific review websites (DealerRater, TripAdvisor, etc.)
 Product/service reviews (on your site and 3rd party sites)
 Testimonials on the website
 Social media (Facebook, Twitter, LinkedIn, Google+, etc.)
 Search engine results (Google, Yahoo, Bing)
 Industry forums
 Press mentions
 What else can you think of?
Use our businessreputationgrader.com if you’re
a local business to find out what customers are
saying about you for free.

3. Action #2: Building Reputation
When you have your list ready, now you need to figure out how to
begin building your reputation and increase positive reputation
indicators. Focus on the easy ones first, for example getting
testimonials is a lot easier than getting press mentions.
Here’s a list of ideas to get you started:
 Post-sale email campaign to ask for a testimonial and feedback.
 Post-sale phone call to ask for a testimonial and feedback.
 Post-sale email to ask for product/service review (ecommerce).
 Send a post-card to clients and customers asking for testimonials.
 Have a mobile form to capture testimonials.
 Ask for a video testimonial on location when meeting with client.
 Use helpareporterout.com to get press mentions.
 Contribute to industry blogs.
 Sign up with review/rating websites.
 Sign up with ShopperApproved* to get ratings and increase sales.
 Ask clients to share their experience with others on social media.
 Provide pre-filled tweets for clients to easily share and
recommend you using clicktotweet.com.
 What else can you think of?

4. Action #3: Marketing Reputation
Consider this, reputation indicators (testimonials, reviews, mentions,
etc.) are pieces of contet – just like a blog post or ebook or inforgraphic.
Promote them as if you’re promoting your other content. Here’s a few
ideas to get your started:
 Display testimonials and reviews on your website, on all pages.
 Include testimonials and reviews (including starts) in your
marketing collateral.
 Share testimonials and reviews on your social media profiles.
 Include ratings in your ads (AdWords has this feature).
 Share press mentions on your social media profiles, write a blog
post about it and include it in the email.
 Post video testimonials on YouTube, Vimeo, Facebook.
 Post video testimonials on your LinkedIn profile and page.
 Use testimonial as your ad copy with a call to action.
 Turn your testimonials and reviews into beautiful images to share
in social media, social networks and even photo sharing websites.
 What else can you think of?

5. Action #4: Managing Reputation
To manage your reputation you need to do 2 main things: monitor and
engage. You need to monitor your reputation to understand what
others are saying about your business, and also when you need to
engage them to respond to a negative review or thank them for a
positive one. Always engage! Show them you care.
A few tools you can use to monitor your reputation.
 Google Alerts – search results
 Twilert.com – Twitter mentions
 KGBpeople.com – you in search results
 Hootsuite* – social media (use columns to filter searches)
 Gagein.com – Google Alerts on steroids
 Follow.net* – follow your website and competitors
 Reputation.com – various reputation monitoring
 Any other you can find that are relevant to your business?

6. Action #5: Create Culture
The key to building and maintaining a 5-Star reputation is culture! You
must take the time and resources to train your staff to work with your
customers resolving issues as humans do, not robotic responses.
Train your staff to always be asking for testimonials and feedback,
there’s nothing wrong about asking for them.
You’re only one customer away from bad reputation, and if an
employee has a bad day due to personal issues resolve it (maybe give
them a day off) rather than have them take it our on your customers.
Think prevention, not care!
Foster employee empowerment, so they can respond to negative
reviews and deal with issues on the spot. Over 90% of customers say
they will return to do business if an issue was resolved quickly and
efficiently.
 Get your employees to follow Robin Sharma’s work.
 Get them to read Go-Getter book, it’s free for Amazon Kindle.
 Invest in professional customer service training programs.
For our customers, we offer unique training center with videos to help
build and foster reputation culture for their employees (including a quiz
to test their understanding).
Help them take ownership in their work, your business!

7. About ProjectArmy
We simplify business owners' lives by offering affordable a la carte
marketing services to help them get more customers and increase
sales.
The practical, affordable marketing services are designed to trim the fat
and get to the heart of lead generation. Every client has access to one
of our amazing Business Guardians to get free advice, resources and
make informed business decisions. We're always there with you!
Questions? Need help?
Shoot us an email ask@projectarmy.net