Progetto Sinergia is a professional organization which work in the ICT since a lot of years providing high value added services and products.

1. Progetto sinergia The Enterprise 2.0 Architecting Company

3. which are its needs

5. The seeming needs The organization needs often are seeming needs which don’t mean the right problems: usually the customer supposes a need and at the same time just identifies the solutions which believes appropriate As a matter of fact there is a problem to communicate and the target to hitting must be the one to translate the problem in effective needs

6. Which problems Studies carried out and the experiences matured up to now inside the organizations have highlighted two orders of problems Some needs that we’ve discovered inside the organizations are: understanding their systemic essence (dynamic) understanding their informative need (dynamic) “formalizing” their informative need translating the informative need in versatile structures and in flexible processes able to fulfil it Some communication demand have highlighted the need to: building and keeping an effective communication among various environments (business and IT) preserving the meanings held inside the requirements during all the project life cycle defining “how much” but above all “which one” communication is required inside the organization

7. The alternative approach Creating infrastructures enough transparent to be combined with the existing systems and enoughcapable to stay “open” to the future This has been achieved through: informative and communicative reflections identification of informative and communicative processes realization of infrastructure

8. Informative reflection Most frequently errors which we have verified are: considering the information need as pre-definable and static confuse methodwith methodology apply again methods already used on success case restricting the opportunity to create a competitive advantage and underestimating the real mean of requirements These reflections brought to: recognizing that the information need generates and it’s generated by the organization evolution tending to methodologies to study the methods defining a communication protocol able to understand and to hold the requirements “meanings” starting from the definition phase to the realization one.

9. Communicative reflaction Our reflection is based on conviction that the communication, and so the relations management, is the business’ core because it is the organizations’ core This has brought us to studying: the problem of organizations as systems the organization as system which communicates (what and how communicates: corporate identity and corporate image) the respect for the individuality as contribution to the view: the disagreement, the difference and the mistake as opportunity the relations as “cifra” of communication: typologies, protocols and meanings the meanings as a process of unbroken renegotiation the meaning as dynamic concept COMMUNICATION

10. The informative process The reflections on informative need have brought us to identifying some models capable to: formalizing the information need communicating the formalization in a clear and unambiguous way identifying suitable models for the informative architecture defining which are the processes and the actors involved to realize it using powerfully the new emerging paradigms as SOA, Social Computing, Web 2.0 and Business Intelligence 2.0

11. The communicative process stimulus Constructive use Mining inference negotiation meaning definition The reflection on the communicative aspects has brought us to identifying a process which facilitate the communication in a reasonable level of understanding and acceptable unambiguousness, reachable only through a negotiation of primary contents (meanings)

12. The real needs WHAT: The information is the outcome of a unbroken process to assigning meanings to data. WITH WHO: Treating the communication theme means to acknowledge the subjectivity and the heterogeneity of meanings held inside the information HOW: The importance of meanings value has defined the birth of new trends and new tendency as WEB 2.0, BI 2.0, ENTERPRISE 2.0 The ICT with its methodologies and its tools is able to facilitate and improve the communication processes NEED

13. WOOFER: models generator From our reflections has borne WOOFER, a framework which has the target to facilitate the communication and improve the information management inside the organizations. WOOFER isn’t a model but a models’ generator WOOFER privileges the descriptive and communicative aspect to the normative one WOOFER facilitates the communication among the professionals that operate on ICT and those that operate on the business through the negotiation of sharing metaphors and hence through a reality description and design, placing itself in an acceptable “meta” level which allows a shared description www.wooferframework.org

14. The infrastructure generated We have realized informative superstructures capable to: catch and retrieve information and hence meanings (data + semantic relation) protect and optimize the existing tools available on the organizations integrating themselves with them organize the information to support the decision making processes use powerfully new emerging paradigms as SOA, Social Computing, Web 2.0 and Business Intelligence 2.0 to serve the organization

15. A “possible” solution Coherently with all expressed, we have studied and realized a framework able to facilitate the semantic treatment of information. Personal Semantic Organizer www.wooferframework.org/pso With Personal Semantic Organizer it’s possible to build tools capable to assist both the organization and the professionals in their daily activities, both those considered “personals” and those business oriented.

16. Thanks for your attention www.progettosinergia.it www.wooferframework.org The Enterprise 2.0 Architecting Company