2. Twitter Tips for PR Students
Follow top PR pros and agencies
Ask questions. Tip: PR pros tend to
like to offer advice to PR students.
Get involved in hashtag
conversations like #blogchat&
#prstudchat(Please Read)
3. Twitter Tips
“Interested in getting more followers? Take a look at your last page of
tweets on Twitter.com. Read them carefully. If you didn’t know you, would
you want to follow you?”
Keep it positive and professional!
Mashable: “How to Win Friends and Twinfluence People.”
4. Organizational Use of Twitter
Composing a Twitter Pitch (Please Read)
Tell stories– don’t just shill
releases or products
Involve others by replying to
tweets and engaging with others
Authenticity, Transparency
First person, conversational,
humanize
5. Tweet and Re-Tweet
To encourage re-tweeting (the
viral spread of your
message), you should:
Compose message in as few
characters as possible, to allow
room for re-tweeting
Ensure message is
simple, include link (use bit.ly
URL shortener to track clicks) for
additional information
6. Tweet and Re-Tweet
Ask people to RT (re-tweet) the message
Say please when asking to re-tweet
Thank people (either publically or privately through DM) when they RT your
message
7. There’s an App for That
When you become familiar with
Twitter, you might want to use an
application (e.g. Tweetdeck) to
manage multiple accounts or
searches, and to schedule tweets for
later.
8. Search Engine Optimization
PR Practitioners are increasingly
becoming responsible for SEO.
Four Types of SEO:
Paid
Optimized
Reputational
Social
Edelman Position Paper (Please Read)
