Assignment submission: summer internship

1. Managing a
Holistic
Marketing
Organization for
the Long Run
Part 1

2. What are the important
trends in marketing
practices?

3. There have been changes in marketing macro environment
Globalization,
deregulation, marketing
fragmentation,
consumer
empowerment and
environmental concerns

4. This has led to shifts in marketing
practices

5. Globalizing:
Increasing efforts to think global and act local

6. Broadening
Factoring the interests
of customers, employees
and other stakeholders
into the activities of the
enterprise

7. Monitoring
Tracking what is said online and elsewhere
Studying customers, competitors and others to improve
business practices

8. Supplier partnering and Customer partnering

9. Merging

10. Benchmarking:
Studying “best practice companies”
to improve performance

11. Flattening
Reducing the number of organizational levels to get closer to the
customer

12. Accelerating
Designing the organization and
setting up process to respond
more quickly to the environment

13. Justifying
Becoming more accountable for
the effects of the firm’s actions

14. Focusing:
Concentrating on the most
profitable businesses and customers

15. Reengineering
Appointing teams to manage customer
value building processes and break down
walls between departments

16. Empowering:
encouraging personnel to produce
more ideas and take more initiative

18. Recap
Shifts in marketing and business practices
Broadening
Empowering
Accelerating
Justifying
Focusing
Flattening
Globalizing
Merging
Customer
partnering
Supplier
partnering
Benchmarking
Outsourcing
Reengineering
Monitoring

19. Thank you!