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How can goods marketers improve customer support services
1.
MARKETING EXCELLENCE
2.
Requires excellence in
3 broad areas
3.
4.
5.
STRATEGIC CONCEPT
6.
7.
8.
Top Management commitment
9.
10.
I SOLEMNLY SWEAR
AND DECLARE THAT EVERY CUSTOMER THAT COMES WITHIN 10 FEET OF MINE, I WILL SMILE, LOOK THEM IN THE EYE AND GREET THEM. - SAM WALTON
11.
HIGH standards
12.
13.
14.
15.
16.
17.
18.
19.
Profit tiers
20.
21.
22.
MONITORING SYSTEMS
23.
24.
25.
26.
SATISFYING CUSTOMER COMPLAINTS
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