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Ch17 what are the guidelines for effective brand-building events and experiences
1.
Events And Experiences
2.
Experience Atmosphere
3.
4.
5.
Brand Salience
6.
Reinforce Brand Image
7.
Commitment to Society
8.
Enhance Corporate Image
9.
Evoke Feelings
10.
Entertain Key Clients
11.
Merchandising Opportunities
12.
Major Sponsorship Decisions Choosing Events Designing
Sponsorship Programs Measuring Sponsorship Activities Creating Experiences
13.
Measuring Sponsorship Activities
14.
1.Supply-side Method 2.Demand-side Method
15.
16.
Created by Vignaesh Muthukumaar, IIT
Kanpur, during an internship with Prof. Sameer Mathur, IIM Lucknow, www.iiminternship.com
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