Role of marketing communication

1. ROLE OF MARKETING
COMMUNICATIONS

2. The Role of Marketing
Communications
Marketing communications are the means
by which firms attempt to inform, Persuade,
and remind consumers (directly or indirectly)
about the products and brands that they sell.

3. Changing
Marketing
Communications
Environment

8. Marketing
Communications’
Prime Contributions
• Brand Equity
• Sales

9. Brand Equity
A brand is a logo, symbol, or name associated
with a product. The impact that a brand has on
consumer purchases or perceptions about a
product is known as brand equity.

10. Brand
Equity
Brand
Awareness
Perceived
Quality
Brand
Loyalty
Brand
Identity
Brand
Association

14. Created by
Vignaesh Muthukumaar,
IIT Kanpur,
during an internship with
Prof. Sameer Mathur,
IIM Lucknow,
www.iiminternship.com